Product Marketing Manager

Gameloft; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

A leading gaming company in Paris is looking for a Product Marketing Manager to bridge the game development team and the marketing organization. This role involves shaping go-to-market strategies for new titles, managing live game activations, and analyzing market trends. Candidates should have 3–5+ years of experience in the gaming industry, strong analytical skills, and a passion for their work. Competitive compensation and collaborative environment await the right candidate.

Qualifications

• 3–5+ years of experience in the gaming/entertainment industry in a product marketing role.
• Proven ability to develop and execute successful game launch and live operations strategies.
• Strong analytical skills and a data-driven approach to marketing.

Responsabilités

• Define compelling marketing positioning and execute comprehensive launch plans for new games.
• Manage store publishing and collaborate with marketing teams to drive successful campaigns.
• Identify key moments for live game activations and conceptualize innovative marketing campaigns.
• Develop and manage the discount calendar across all platforms, setting discount rates.
• Monitor industry trends and analyze data to extract key insights for the game development team.

Connaissances

Product marketing

Collaboration

Analytical skills

Creativity

Fluent English

Description du poste

WHAT YOU WILL BE WORKING ON

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

Main challenge

As a Product Marketing Manager, you will have a pivotal role in bridging the game development team and our wider marketing organization. You will be instrumental in shaping the go-to-market strategy for both exciting new game titles and our portfolio of live games. This is a unique opportunity to contribute to the success of beloved franchises and new experiences.

What it means on a daily basis

Go-to-marketstrategy(New GameLaunches) :

• Definecompellingmarketingpositioningandexecutecomprehensivelaunch plans for newgames,includingmarketanalysis,USPs,targetaudience insights,pre-order, launchday, andongoinglivemarketingstrategies.
• Manage storepublishing,collaboratewithmarketing teams (Community, PR, UA,Influencers, ASO), andcultivatestrongrelationshipswithlicensorstoensurecohesivecampaignsandsynergisticopportunities.

Live Game Marketing & Roadmap :

• Identifykey moments for livegameactivations,conceptualizeandpresent innovative marketingcampaigns,coordinatemarketing experts toexecutetheannualroadmap, andmaintainstronglicensorrelationshipsfor asset validation and collaboration.

Discount & PromotionStrategy:

• Developand manage the discountcalendaracrossall platforms, set discountrates,leveragepromotionaltools,conductA/Btesting, and monitor sales performance torecommend optimizations.

MarketIntelligence & TrendAnalysis:

• Monitorindustrytrends in gaming and marketing, andanalyzedata toextractkey insights for thegamedevelopmentteam.

Who would you be working with

You will collaborate closely with the Product Marketing Lead and cross-functional teams such as Influence, Paris studio, Insights, Finance...

WHAT YOU NEED TO SUCCEED

• 3–5+yearsof gaming/entertainmentindustryexperiencein aproductmarketingrole.
• Provenabilitytodevelopandexecutesuccessfulgamelaunch and liveoperationsstrategies.
• Stronganalyticalskillsand a data-drivenapproachto marketing.
• Fluent Englishmandatory.

WHO YOU ARE

• Excellent cross-functionalcollaboration andteamwork.
• Creativethinkingandproblem-solvingto design innovative marketing activations.
• Someonewhoismotivatedabouttheirworkand apassionateabout the gamingindustry!

Recruitment Process

• A phone call with our talent acquisition specialist (30min) : to assess how this role matches what you are looking for and to ensure it aligns with what we are seeking.
• An interview with our Product Marketing Lead (1-hour) : to evaluate your experience, expertise, and alignment with the needs &ask your questions.
• An interview with our Studio Manager(1-hour) : to deepen the discussion, align on strategic expectations, and further explore your approach and vision for the role.