Growth & Marketing Manager - F/H

CleverConnect; Paris; Sur place; EUR 50 000 - 70 000; Plein temps

Résumé du poste

A Franco-German HR Tech scale-up is seeking a Growth & Marketing Manager to oversee its marketing initiatives. This role requires defining strategies for branding, demand generation, and digital marketing, collaborating closely with Sales and Product teams. The ideal candidate is experienced in B2B SaaS marketing with strong analytical skills and a hands-on approach in a fast-paced environment. The position offers opportunities for significant career growth and the chance to make a meaningful impact in transforming the recruitment process.

Prestations

Onboarding training

Career growth opportunities

Mission-driven impact

Qualifications

• Proven experience in B2B SaaS marketing, ideally in a scale-up or early-stage environment.
• Experience with demand generation and Account-Based Marketing (ABM) campaigns.
• Strong analytical skills with mastery of performance tracking tools.

Responsabilités

• Define and execute marketing initiatives: branding and digital marketing.
• Manage digital acquisition channels: SEO, Google Ads, LinkedIn Ads.
• Lead product marketing initiatives: messaging and value propositions.

Connaissances

B2B SaaS marketing

Demand generation

Operational efficiency

Analytical skills

Collaboration with Sales

Outils

HubSpot

GA4

Webflow

Description du poste

CleverConnect is a Franco-German scale-up in HR Tech, dedicated to transforming the recruitment experience. Founded 10 years ago by passionate engineers, we are committed to reinventing recruitment through innovative digital solutions and a SaaS platform that makes hiring smoother, more agile, and more efficient. 🚀

CleverConnect helps more than 10 million candidates find the right job by enabling them to showcase their personality and highlight their motivation. At the same time, we support recruiters in optimizing and improving their hiring processes through cutting‑edge, AI‑powered technologies, helping them gain efficiency, impact, and performance. 🔎

CleverConnect is also a European team of 150 employees, united by strong values centered around innovation, societal impact, and the ambition to sustainably transform the world of work. 👌 We firmly believe that the recruitment of tomorrow must be more inclusive, transparent, human, and ethical—and this is what we strive to build every day. 💚

Join us

and help shape the future of work! To learn more: www.cleverconnect.group

Your Role: Growth & Marketing Manager

As a Growth & Marketing Manager, you will play a highly hands‑on role, with full responsibility for executing marketing actions end to end. You will be the main marketing contributor, covering a broad and concrete scope, with the opportunity to progressively help structure the marketing function as the company grows.

Your Responsibilities

• Define and execute CleverConnect’s marketing initiatives: branding, product marketing, digital marketing, and demand generation
• Translate business and GTM priorities into pragmatic marketing plans, tests, experiments, and measurable KPIs
• Work closely with Sales, Product, Customer Success, and RevOps teams to drive direct impact on pipeline and revenue
• Be the first marketing hire for the DACH region and manage execution end to end
• Contribute to the future structuring of the marketing team based on growth and business priorities

Demand Generation & Digital Marketing

• Manage and optimize digital acquisition channels: SEO, Google Ads, LinkedIn Ads, retargeting
• Design and deploy B2B demand generation and ABM campaigns in close collaboration with Sales teams
• Track performance, ROI, and pipeline contribution using HubSpot and GA4

Product Marketing & Customer Marketing

• Operationally lead product marketing initiatives: positioning, key messaging, value propositions, and competitive intelligence
• Create and maintain Sales Enablement materials (one‑pagers, presentations, battlecards, product updates)
• Develop customer‑focused content: case studies, testimonials, success stories
• Ensure message consistency across markets and languages (English / German; French is a plus)

Content, Brand & PR

• Ensure brand consistency across all channels
• Contribute to PR and thought leadership initiatives in the DACH region (press releases, media relations, LinkedIn presence)

Events & Field Marketing

• Define and execute a targeted, ROI‑driven event strategy for the DACH region
• Manage events end to end: trade shows, sponsorships, proprietary events
• Deploy high‑impact formats (executive dinners, roundtables) in collaboration with Sales teams
• Implement pre‑, during‑, and post‑event actions to maximize meetings and pipeline generation

Website & Marketing Operations

• Manage website performance, conversion rate optimization, and SEO fundamentals
• Update and manage the website via Webflow, ensuring multilingual consistency
• Maintain a lean, clean, and scalable marketing stack with efficient workflows

Marketing & AI

• Leverage AI tools to accelerate content creation, research, outbound, and experimentation
• Build and continuously improve AI‑driven marketing workflows to increase efficiency
• Test, analyze, and optimize campaigns using data and AI‑driven insights

Profile Requirements

• Proven experience in B2B SaaS marketing, ideally in a scale‑up or early‑stage environment
• Experience with demand generation and ABM campaigns
• Comfortable in a highly operational, individual contributor role
• Strong analytical skills, with mastery of HubSpot, GA4, and pipeline‑driven performance tracking
• “AI‑native” mindset with practical use of AI tools in marketing and content creation
• Strong cross‑functional collaboration skills with Sales and Product teams

Nice to have

• Experience in HR Tech / Talent Acquisition
• Knowledge of Webflow
• Experience in B2B tech PR
• Familiarity with AI‑based marketing workflows

Why Join CleverConnect?

• Training: Onboarding and support on products, tools, and prospecting techniques
• Career growth: Fast career progression toward sales or management roles
• 🎯 A mission with impact – Offering meaningful professional opportunities to everyone
• 🌱 Responsible commitment