Digital Data Analyst Intern H / F / X

British American Tobacco; Paris; Sur place; EUR 40 000 - 60 000; Plein temps

Résumé du poste

British American Tobacco France is seeking a Digital Data Analyst Intern in Paris to optimize website conversion rates and provide digital business recommendations. The role involves analyzing digital performance and supporting data-driven decision-making for the company's digital transformation. Ideal candidates will have a strong background in data analytics, experience with KPIs, and the ability to create actionable insights using tools like Power BI.

Prestations

Professional training and development opportunities

Supportive and dynamic work environment

Qualifications

• Good knowledge of digital channel strategies, KPIs, tools, and attribution models.
• Familiarity with Dataiku and Fabrics.
• Advanced English level; French desirable.

Responsabilités

• Define suitable eCommerce KPIs & PIs for traffic optimization.
• Manage digital performance dashboards with stakeholders.
• Set up business reports for the digital team and leadership.

Connaissances

Data Analytics

SQL

Power BI

Data Visualization

Data Management

Formation

Bachelor's or Master's degree in Business, Engineering, or related field

Description du poste

BAT is rapidly evolving into a global multi-category company. With products like VELO, VUSE, and GLO, our mission is to reduce the impact of our industry on the health of our consumers.

To achieve our ambition, we are looking for employees who are ready to embody our values daily. Join us on this journey!

British American Tobacco France has an exciting opportunity for a Digital Intern in Paris, France.

We are seeking a driven and motivated Digital Data Analyst Intern to optimize the conversion rate of the group's websites based on performance analysis of various touchpoint promotions and to provide digital business recommendations. The ideal candidate will analyze and predict digital performance, manage monitoring tools, data collection, analysis, and ecommerce forecasting.

Your key responsibilities will include:

• Define the most suitable eCommerce KPIs & PIs per channel to optimize traffic sources aligned with the digital team;
• Manage and optimize digital performance dashboards with stakeholders: Web Analytics, ecommerce, product performances, etc.;
• Set up daily, weekly, and monthly business reports for the digital team, marketing director, and General Manager;
• Manage digital consumer journey analysis to impact sales and monitor promotion effects;
• Make data more actionable for the digital & brand teams to derive insights and inform brand strategies.

What are we looking for?

• Good knowledge of digital channel strategies, KPIs, tools, and attribution models;
• A data-driven mindset with strong capability to make data actionable through business recommendations, supporting the company's digital transformation. Ability to maintain and create dashboards on Power BI for product performance, consumer behavior, purchase behavior, etc.;
• Knowledge of SQL and Python, familiarity with Dataiku and Fabrics;
• Advanced English level; French desirable;
• Bachelor's or Master's degree in Business, Engineering, or related field.

At BAT, you will be an active participant in your career development. We prioritize employee growth and offer opportunities for professional training and development.

WHY JOIN BAT?

BAT is one of the few companies certified as a Global Top Employer by the Top Employers Institute—a prestigious recognition for excellent working conditions.

If you are curious, quick to learn, eager to take on new challenges, and want to grow in a dynamic and expanding area, don't hesitate to join us and make a difference!

Collaboration and inclusion are core to BAT's values. We welcome talent from diverse backgrounds, making us stronger and more capable of achieving our goals.

Discover the opportunities at BAT and learn more about our culture and employee experience through this link.

Required Experience:

Key Skills: Data Analytics, Microsoft Access, SQL, Power BI, R, Data Visualization, Tableau, Data Management, Data Mining, SAS, Data Analysis Skills, Analytics

Employment Type: Intern

Experience: 0+ years

Vacancy: 1