Overview
BYD France is the French National Sales Company of BYD BV Europe and BYD Company Ltd, a China-based company and a leading global supplier of green energy technologies. BYD France offers a range of electric vehicles, including all-electric cars, buses & forklifts. BYD is expanding its operations in France to support a growing portfolio of New Electric Vehicle Passenger car and LCVs projects.
Main Responsibilities
- Animate and manage the dealer network in B2B (corporate) sales, in close collaboration with local teams.
- Coordinate and energize key partners, including captive finance companies and long-term rental providers.
- Develop tailored commercial action plans for each dealership, ensuring regular performance monitoring.
- Convince and engage investors, site directors, and dealer group leaders around the potential of the B2B market.
- Train, support, and motivate corporate sales consultants, involving local management (investors, directors, sales managers).
- Deploy the BYD “Label Entreprise” program within identified high-potential dealerships, ensuring operational follow-up in the field (prospecting, customer/prospect meetings).
- Ensure compliance with contractual commitments made to the BYD dealer network.
- Monitor local B2B marketing activities in collaboration with the dealership marketing managers.
- Ensure proper use of the CRM system by dealerships to guarantee accurate reporting of commercial data.
- Participate in national and local B2B trade fairs and events.
- Act as a liaison between BYD France and dealerships regarding financial aspects related to B2B activities.
- Implement joint actions with BYD Lease teams to optimize commercial performance.
Your Profile
- Bachelor’s degree or above in Business, Marketing, International Trade, or a related field.
- Minimum of 7 years of experience in B2B sales or fleet management within the automotive industry.
- Strong knowledge of dealer network operations, leasing models, and CRM systems.
- Excellent communication, negotiation, and leadership skills with the ability to influence and motivate stakeholders.
- Fluent in French and English.