Senior User Acquisition Manager (GAds & Meta)

carrots; Madrid; A distancia; EUR 90.000 - 110.000; Jornada completa

Descripción de la vacante

A fast‑moving studio in Spain is seeking a Senior User Acquisition Manager to oversee performance marketing across Google and Meta channels. The candidate will be responsible for scaling user acquisition through data-driven strategies and managing substantial budgets. Experience with consumer subscription apps and proficiency in tools like AppsFlyer and Looker are essential. This high-impact role offers a competitive salary, performance bonuses, and flexible working conditions.

Servicios

Competitive base salary

Performance Bonus

Home-office equipment budget

Gym membership option

Flexible working hours

In-office catering

Formación

• Directly managed €100k+/month across Google Ads + Meta Ads.
• Experience in consumer subscription apps (non-gaming).
• Familiarity with data-driven decision making.

Responsabilidades

• Profitably scale growth across Google Ads and Meta Ads.
• Engage in creative direction for video tests.
• Build and optimize search campaigns for multiple apps.

Conocimientos

Google Ads for apps

Meta Ads expertise

Analytical rigor + reporting

MMP proficiency

Owner mindset

Herramientas

AppsFlyer

BigQuery

Looker

Descripción del empleo

Overview

Carrots is a fast‑moving studio building and scaling consumer subscription apps (iOS / Android). We manage meaningful monthly budgets and operate with a strict payback mindset. We’re now hiring a Senior User Acquisition Manager to own performance across Google & Meta, engineer smarter conversion signals with our data team, and expand into ASA / ASO and organic TikTok. This is a high‑leverage role: you’ll take what’s founder‑led today and turn it into a repeatable, capital‑efficient acquisition engine.

What you’ll own (Your Mission)

Profitably scale paid growth across Google Ads and Meta Ads, hitting 10% MoM growth while protecting payback.

• Signal engineering with our data analyst: choose / weight the right conversion events (trial starts, weekly renewal, revenue, predicted LTV), implement value‑based bidding, and feed better optimization signals to ad platforms.
• Cash discipline & reporting: treat spend like it’s your own; instrument clean weekly reporting (CAC, ROAS, LTV : CAC, payback by app / geo / cohort) in Looker.
• Channel expansion: pilot Apple Search Ads and lead ASO experiments (metadata & creative / store assets), plus coordinate organic TikTok via a creator‑outreach intern.
• Creative direction (performance): brief a junior motion designer for Meta video tests; drive a tight hypothesis → creative → results loop.

What success looks like (90 Days)

• Google : lower blended CAC and shorten payback by improving keyword mix, auction strategy, and conversion schema.
• Meta : launch structured tests (audiences x creatives x placements), reach stable CPAs with a clear path to scale.
• Measurement : live Looker dashboards (daily pacing, weekly cohort ROAS, payback view) and a single source of truth across AppsFlyer, BigQuery, RevenueCat, Firebase, Amplitude.
• Playbook: documented testing cadence (weekly) and budget reallocation rules.

What you’ll do (Day‑to‑day)

• Build / optimize Google Search campaigns for multiple apps (non‑UAC setup with deep links; measured via AppsFlyer).
• Design, launch, and scale Meta campaigns (structure, creative testing matrix, value‑based bidding).
• Partner with the Data Analyst to test proxy events and predicted LTV (e.g., scoring trials, early‑signal models).
• Run ASA pilots; own ASO roadmap (keyword strategy, Product Page Optimization, custom store listings, screenshots / video iterations).
• Manage a creator‑outreach intern (TikTok organic + UGC partnerships on pay‑per‑view / desired KPI).
• Own weekly growth review: insights, actions, reallocations—no vanity metrics.

What you must have (Hard Requirements)

• Mobile apps only, consumer subscriptions. Your track record is in consumer subscription apps (non‑gaming).
• Hands‑on budgets & results. You have directly managed €100k+ / month across Google Ads + Meta Ads for consumer subscription apps and can share metrics (CAC, payback, LTV : CAC).
• Meta Ads expertise. You’ve launched and scaled Meta for mobile apps (creative testing, audiences, value optimization, ATT / SKAdNetwork‑aware measurement).
• Google Ads for apps. Deep knowledge of search intent, RSAs, negatives, account structure, and event / goal design for app flows.
• MMP proficiency. Strong with AppsFlyer (or Adjust), including in‑app event mapping, SKAdNetwork / ATT constraints, and cost ingestion.
• Analytical rigor + reporting. You’ve built actionable dashboards (preferably Looker) and make decisions from cohort / LTV data, not screenshots.
• Owner mindset. Frugal with spend, relentless on payback, and comfortable being challenged with data.

NICE‑TO‑HAVE (Great to see)

• ASA & ASO hands‑on experience. Familiarity with BigQuery and collaborating on models (you don’t need to code; you must spec and QA).
• Experience with RevenueCat (subscriptions), Firebase (events / remote config), Amplitude (funnels).
• Experience mentoring juniors (design, interns) and building test calendars.

How we work

• Stack: AppsFlyer, BigQuery, Looker, RevenueCat, Firebase, Amplitude.
• Cadence: Daily pacing; weekly experiments & reviews; monthly strategy resets.
• Culture: High speed, high standards, zero drama. We spend every euro like it’s our own.

What we offer (Compensation & Benefits)

We offer a high‑impact, high‑autonomy role with a reward structure aligned to the company's growth in Barcelona.

• Competitive base salary dependent on your experience.
• Performance Bonus: Quarter Performance Bonus of up to 45%, tied to critical UA KPIs.
• Long‑Term Alignment (Equity): Option to include equity with a vesting plan, typically after a successful introductory period.
• Flexibility & Time Off: Flexible working hours, 25 days annual leave, and 1 month of 'work from anywhere' outside of Spain.
• Executive Workspace & Tech: Private offices at Norrsken House Barcelona (with complimentary membership) and a €5,000 budget for home‑office equipment.
• Wellness: Gym membership option at innerflow.es, including Spa Access in the same building.
• Cantina: In‑office catering from €2–€3.
• Training: Dedicated budget for an education program.
• Career Trajectory: Tailored career plan with performance reviews and salary calibrations every 6 months.

If you made it all the way down here… QUIT YOUR D MN JOB and join the crew. You won’t find another opportunity like this — because it doesn’t exist. Come see what we’re building. Worst case? You’ll leave smarter.

Carrots Lab is an equal opportunity employer that celebrates diversity. All applicants will be considered regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, disability, gender identity, or expression.