Senior Market Research Manager

BURGER KING IBERIA; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading QSR brand in Spain seeks a Senior Consumer Insights Manager to define and execute the insights strategy across Southern Europe. Responsibilities include managing multi-market research, analyzing market dynamics, and influencing senior leadership with actionable insights. Ideal candidates will have over 10 years of experience in consumer insights, strong leadership skills, and fluency in Spanish and English. This role is crucial for driving brand strategy and product innovation within a dynamic environment.

Formación

• 10+ years of experience in consumer insights or market research, ideally in QSR, food & beverage, or FMCG.
• Proven experience managing agencies and vendor relationships.
• Ability to influence senior stakeholders and lead cross-functional projects.

Responsabilidades

• Define and execute the consumer insights research roadmap for Spain, Portugal, and Italy.
• Design and manage quantitative and qualitative multi-market research programs.
• Monitor market share evolution and identify risks and opportunities.
• Translate consumer behaviors into actionable insights.
• Oversee external partnerships and ensure quality data.
• Support product launches with concept validation and performance analysis.
• Present insights and recommendations to senior leadership.
• Manage research budgets and negotiate vendor contracts.
• Monitor industry trends to keep brands competitive.

Conocimientos

Consumer insights and market research

Leadership

Strategic communication

Budget management

Agency management

Fluent Spanish

Fluent English

Descripción del empleo

About the Role

Restaurant Brands Europe is seeking an experienced and dynamic Senior Consumer Insights Manager to join our team. This role involves strategy and planning development and execution for our restaurants and digital channels, ensuring that consumer insights drive every decision we make. You will collaborate closely with multiple departments and external agencies to guarantee consistent implementation and alignment with business objectives.

A critical part of this role is tracking business performance and market dynamics, providing leadership with actionable insights that influence brand strategy, menu innovation, and customer experience.

This position reports directly to the Brands Director and offers the opportunity to shape the future of the brands across Southern Europe.

What You’ll Do

• Own the Consumer Insights Strategy: Define and execute the research roadmap for Spain, Portugal, and Italy.
• Lead Multi-Market Research Programs: Design and manage quantitative and qualitative studies (brand health, campaigns and innovation tests, post launch analysis, menu optimization).
• Track Business Performance & Market Dynamics: Market share evolution per channel (sales, traffic, average ticket) and competitive trends to identify risks and opportunities.
• Champion Customer-Centric Decisions: Translate consumer behaviors into actionable insights for marketing, operations, and product development.
• Manage External Partnerships: Oversee agencies and syndicated data providers (Ameba, Kantar, Ipsos), ensuring quality and cost efficiency.
• Drive Innovation Testing: Support new product launches through concept validation, taste tests, and post-launch performance analysis.
• Influence Senior Leadership: Present insights and strategic recommendations to country managers and executive teams.
• Budget & Vendor Management: Own research budgets, negotiate contracts, and ensure ROI.
• Stay Ahead of Trends: Monitor QSR industry trends and emerging consumer behaviors to keep our brands competitive.

What We’re Looking For

• Experience: +10 years in consumer insights or market research, ideally in QSR, food & beverage, or FMCG.
• Leadership: Proven experience managing agencies / vendors and syndicated data relationships.
• Languages: Fluent Spanish and English (Portuguese or Italian a plus).
• Strategic & Communication Skills: Ability to influence senior stakeholders and lead cross-functional projects.