Senior Brand Manager FMCG

Reckitt Benckiser LLC; Barcelona; Presencial; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading FMCG company based in Barcelona is seeking an experienced Senior Brand Manager to oversee brand development and marketing strategies. The ideal candidate will have over 6 years of experience in marketing, particularly within an FMCG or Consumer Healthcare environment, and possess strong leadership and analytical skills. Candidates should be proficient in both English and Spanish. This role offers a dynamic environment with opportunities for professional growth and various employee benefits.

Servicios

Parental benefits

Employee Assistance Program

Life insurance

Short-term incentives

Formación

• More than 6 years of experience in a similar role.
• People management experience highly welcomed.
• Financial understanding is essential.

Responsabilidades

• Contribute to the development of category strategies.
• Manage brand(s) for maximized sales and profitability.
• Lead and execute local marketing plans.

Conocimientos

Outstanding marketing skills

Strong analytical skills

Leadership qualities

Creativity

English and Spanish proficiency

Educación

Bachelor's degree

Descripción del empleo

Senior Brand Manager FMCG

City: Barcelona

We are Reckitt

Home to the world's best loved and trusted hygiene, health, and nutrition brands. Our purpose defines why we exist: to protect, heal and nurture in the relentless pursuit of a cleaner, healthier world. We are a global team united by this purpose.

Join us in our fight to make access to the highest quality hygiene, wellness, and nourishment a right and not a privilege.

Marketing

Marketing is at the heart of Reckitt. We pride ourselves on our unique way of driving growth for some of the world’s most loved and trusted health, hygiene and nutrition brands.

Our purpose and fight are what motivates us to design and deliver distinctive communications throughout our consumer funnel, so that we deliver category growth as well as a positive impact on society.

With extensive media and digital teams embedded throughout the organisation, we measure both our business and our societal impact. Our global teams lead on our overarching brand strategy, brand guardianship and innovation pipeline in close partnership with R&D. Leaving our local marketing teams to deliver on our regional goals in partnership with our Sales teams.

With the scale of our 2500 marketing community - alongside our leading-edge Marketing Academy - your opportunities to grow and upskill will be extensive.

About the role

This Role is responsible for the development of assigned brand(s) through the achievement of specific growth objectives and marketing execution.

Your responsibilities

• To contribute to the development of category strategies and development of local brand plans and future growth foundations
• To manage the brand(s) within the context of the agreed strategies to maximise short- & long-term sales and profitability
• To develop, recommend, lead and execute local marketing plans - including local media strategy - for assigned brand(s) and manage the effective deployment of the marketing budget
• To develop product development (NPD/EPD) projects in coordination with global departments and ensure all projects are delivered on-time and within scope
• To initiate and manage market research projects to deliver powerful consumer and customer insights as the basis for long term brand growth
• To lead the development of local copy strategy/executions and/or to ensure adaptation possible for other regions
• In close co-operation with the Sales function and Customer Trade. Identify trade needs/opportunities, developing pricing and distribution strategies and trade promotions for assigned brands
• To effectively work with and influence key stakeholders including media, CMI, Finance, Sales, Trade and supply teams
• Full P&L accountability

The experience we're looking for

• Educated to minimum bachelor's degree level.
• More than 6 years of experience in a similar role, be able to demonstrate outstanding marketing skills developed within an FMCG/Consumer Healthcare environment.
• People management experienced highly welcomed.
• English and Spanish proficiency.
• Strong commercial awareness, entrepreneurial, leadership qualities in impacting, contributing and challenging business strategy.
• Strong analytical skills and creativity.
• Financial understanding.

The skills for success

- Demonstrated agility in managing a brand amidst competitive and complex environments.
- A robust track record in Marketing, with a shining portfolio of successes in both Marketing and Sales functions.
- An ability to combine strategic thinking with decisive action, backed by a sharp commercial mindset.
- Insightful grasp of consumer behaviour and market trends, with an emphasis on a global perspective.
- Excellent communication skills, adept at nurturing relationships and managing stakeholders with ease.

What we offer

With inclusion at the heart of everything we do, working alongside our four global Employee Resource Groups, we support our people at every step of their career journey, helping them to succeed in their own individual way.
We invest in the wellbeing of our people through parental benefits, an Employee Assistance Program to promote mental health, and life insurance for all employees globally. We have a range of other benefits in line with the local market. Through our global share plans we offer the opportunity to save and share in Reckitt's potential future successes. For eligible roles, we also offer short-term incentives to recognise, appreciate and reward your work for delivering outstanding results. You will be rewarded in line with Reckitt's pay for performance philosophy.

Equality

We recognise that in real life, great people don't always 'tick all the boxes'. That's why we hire for potential as well as experience. Even if you don't meet every point on the job description, if this role and our company feels like a good fit for you, we still want to hear from you.
All qualified applicants will receive consideration for employment without regard to age, disability or medical condition; colour, ethnicity, race, citizenship, and national origin; religion, faith; pregnancy, family status and caring responsibilities; sexual orientation; sex, gender identity, gender expression, and transgender identity; protected veteran status; size or any other basis protected by appropriate law.