SEM Specialist (Part-Time)

Shiji Group; Barcelona; Híbrido; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A global technology company in Barcelona is searching for a Paid Media Specialist to lead and optimize paid digital campaigns. The role focuses on generating qualified leads and requires over 3 years of hands-on experience with platforms such as Google Ads, LinkedIn, and Meta. You will collaborate with various teams to ensure campaigns effectively reach target audiences. This position offers a hybrid work model and is a long-term strategic hire, making it an excellent opportunity for growth.

Servicios

Modern workplace

Hybrid work model

Location-based benefits

Coffee, tea, and fruit provided

Formación

• 3+ years managing paid media across Google, LinkedIn, Meta.
• Proven record in B2B lead generation campaigns.
• Deep knowledge of audience targeting and bidding models.

Responsabilidades

• Plan and manage performance marketing campaigns.
• Optimize campaign performance through A/B testing.
• Maintain performance reporting dashboard.

Conocimientos

Paid media management

B2B lead generation

Data analysis

Campaign reporting

Google Ads

LinkedIn Campaign Manager

Meta Ads Manager

Organizational skills

Herramientas

Zoho CRM

HubSpot

Salesforce

Descripción del empleo

Company Description

Shiji is a global technology company dedicated to providing innovative solutions for the hospitality industry, ensuring seamless operations for hoteliers day and night.

Built on the Shiji Platform—the only truly global hotel technology platform—Shiji’s cloud-based portfolio includes Property Management System, Point-of-Sale, guest engagement, distribution, payments, and data intelligence solutions for over 91,000 hotels worldwide, including the largest chains.

The best hotels run on Shiji—day and night.

Job Description

We’rehiring a Paid MediaSpecialist to lead the planning, execution, and optimization of paid digital campaigns across Google Ads, LinkedIn, and Meta. This is a core marketing role focused on qualified lead generation, cost-efficiency, and channel performance, with room to grow as the team expands.

You’ll work closely with content, regional, and analytics teams to ensure our campaigns hit the right audiences with the right messageat the right cost. This position replaces ourpreviouscontractor-based model and is a long-term strategic hire.

What you will do

• Campaign Management:
  - Plan, build, and manage performance marketing campaigns on Google Ads, LinkedIn Ads, and Meta
  - Define targeting, creative rotation, budgets, and bid strategies
  - Launch and manage remarketing and lead generation campaigns across global markets
• Performance Optimization:
  - Own daily and weekly performance monitoring (CPL, CTR, ROAS, conversions)
  - Execute A/B tests on creative, landing pages, and audience segmentation
  - Recommend channel mix, spend shifts, and campaign improvements proactively
• Reporting & Insights:
  -Maintainweekly reporting dashboard and campaign performance updates
  - Track CPL trends by region, product, and channel
  - Share insights with key stakeholders and translate data into actions
• Cross-Team Collaboration:
  - Work with content and design to brief and deliver creative assets
  - Align with regional marketing leads for local targeting needs - Collaborate with analytics to ensure proper UTM, tracking, and attribution

Qualifications

• 3+ years of hands-on experience managing paid media (Google, LinkedIn, Meta)
• Proventrack recordrunning B2B lead generation campaigns (SaaS or hospitality tech preferred)
• Deep knowledge of campaign structure, audience targeting, keyword strategy, and bidding models
• Comfortable with data analysis, campaign reporting, and turning metrics into decisions
• Proficient in ad platforms and tools: Google Ads, LinkedIn Campaign Manager, Meta Ads Manager
• Fluent in English; excellent communicator and highly organized

Nice to have

• Experience with tools like Zoho CRM, HubSpot, or Salesforce
• Familiarity with international B2B campaigns (EMEA, Americas, or APAC)
• Landing page testing, CRO, and funnel optimization knowledge

Additional Information

• Challenging and creative technology environment.
• Feedback and initiative are always welcomed.
• Hybrid model of work, opportunity to work (partially) remotely.
• A modern workplace in one of our multinational offices, of course as much coffee, tea and fruit as you need to get into the flow.
• Access to various location-based benefits.