Regional Market Strategy Analyst

Changan Europe; Madrid; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A leading automotive manufacturer is seeking a Regional Market Strategy Analyst in Madrid, Spain. Candidates should possess 2–3 years of experience in market research or policy analysis within the automotive sector. The role involves conducting comprehensive research on the European automotive market, analyzing consumer trends, and preparing reports to support corporate strategy. Applicants should have a degree in a related field, strong analytical skills, and fluency in English, with knowledge of additional languages being an advantage.

Formación

• 2–3 years of experience in strategy, market research, or policy analysis within automotive OEM or consulting firms.
• Solid understanding of the European automotive landscape and regulatory bodies.
• Strong problem-solving skills and ability to provide actionable insights.

Responsabilidades

• Conduct in-depth market research of the European automotive sector.
• Monitor consumer behavior and demand trends across key markets.
• Evaluate automotive policy changes and industry initiatives.
• Prepare intelligence reports to assist decision-making.
• Collaborate with cross-functional teams to align market insights.

Conocimientos

Research and analytical skills

Communication skills

Data synthesis

Team collaboration

Proficiency in Microsoft Office

Fluency in English

Knowledge of Chinese

Knowledge of European languages

Educación

Bachelor’s or Master’s degree in Business, Economics, Automotive Engineering, or related field

Herramientas

Microsoft Excel

Microsoft PowerPoint

Market databases

Analytics platforms

Descripción del empleo

About us

Changan Automobile, one of China’s leading automotive manufacturers, is accelerating its global expansion and strengthening its presence in Europe.

We are seeking a motivated and analytically strong professional to join our team as a Regional Market Strategy Analyst – Europe, with automotive industry-related experience as a must. This position is ideally suited for candidates with 2–3 years of relevant experience in an automotive OEM, strategic consultancy, or market intelligence role. The successful candidate will be responsible for conducting high-quality research and analysis of the European automotive market to support corporate strategy, product planning, and business development efforts.

Responsibilities

• Conduct in-depth research and strategic analysis of the European automotive market, including macroeconomic trends, regulatory developments, and emerging mobility patterns.
• Monitor and evaluate automotive consumer behavior and demand trends across key European markets, providing data-driven insights to support localized strategies and product positioning.
• Track and interpret major automotive policy changes and industry initiatives within the EU and individual European countries, including regulations related to electrification, emissions, subsidies, and digitalization.
• Analyze competitive dynamics and market structures within Europe, identifying key OEM and new entrant strategies, distribution models, and innovation trends.
• Prepare regular intelligence reports, strategic briefings, and scenario-based forecasts to support internal decision-making at the regional and global level.
• Collaborate closely with cross-functional teams including strategy, product planning, public affairs, and sales, to ensure alignment between market insights and corporate objectives.

What We’re Looking For

• Bachelor’s or Master’s degree in Business, Economics, Automotive Engineering, International Relations, or a related field.
• 2–3 years of professional experience in a strategy, market research, or policy analysis role within an automotive OEM or a reputable consulting firm.
• Solid understanding of the European automotive landscape, including regulatory bodies (e.g., European Commission, ACEA), market differences across Western and Eastern Europe, and key trends such as electrification, autonomous driving, and mobility services.
• Strong research, analytical, and problem‑solving skills, with the ability to synthesize complex data into actionable insights.
• Excellent communication and presentation skills; ability to convey strategic messages clearly and concisely to internal stakeholders.
• Proficiency in Microsoft Office (Excel, PowerPoint, Word); experience with market databases or analytics platforms is a plus.
• Fluency in English is required; knowledge of Chinese and one or more European languages (e.g., German, French, Italian) is an advantage.