Product Marketing Manager, GenAI, NASM Tech & AI Marketing

Amazon; Barcelona; Presencial; EUR 50.000 - 80.000; Jornada completa

Descripción de la vacante

A leading global company in Barcelona is seeking a motivated Product Marketing Manager GenAI. This role focuses on scaling AI solutions across global marketing teams while driving innovative initiatives. Candidates should have significant experience in marketing, data-driven decision-making, and exceptional skills in managing cross-functional programs. The ideal applicant is passionate about leveraging technology to enhance customer engagement and build strong marketing programs. This position offers a dynamic work environment with an inclusive culture.

Formación

• Experience in professional non‑internship marketing.
• Experience using data and metrics to drive improvements.
• Experience building and scaling marketing campaigns from concept to completion.

Responsabilidades

• Lead the marketing roadmap for scaling AI solutions globally.
• Conduct experiments leveraging Agentic AI.
• Train marketers on how to leverage Agentic AI.

Conocimientos

Data-driven decision making

Marketing strategy

Cross-functional program execution

Experience with Excel or Tableau

Performance measurement

Partner management

Presentation skills

Herramientas

Excel

Tableau

Descripción del empleo

North America Stores Marketing helps customers discover and engage with new popular and relevant products across categories. We do this by combining technology, science, innovation, marketing, and creativity to build new customer-facing features and experiences alongside advanced tools for marketers.

We are seeking a motivated entrepreneurial, data-driven and curious Product Marketing Manager GenAI to join our team. In this role you will be responsible for partnering closely with our Tech and Creative partners to scale our agentic and tech products across global marketing teams. This role will lead the marketing scaling roadmap in partnership with Tech leads on what marketing tasks could benefit from Agentic AI across non-US regions (e.g. EU, Japan, India, Canada, Mexico) as well as training global Marketers across Amazon once AI functionality is available. They will lead a feedback loop from Marketers to tech to continue optimizing Agentic AI to ensure marketing best practices are maintained.

Key job responsibilities

• Lead the marketing roadmap for scaling our AI solutions and tech products across global Amazon
• Partner internally with team members to conduct experiments leveraging Agentic AI
• Conduct lunch and learns across marketing teams to train marketers on how to leverage Agentic AI
• Partner cross-functionally with other teams like Content Systems and WWE to guide their roadmaps ensuring cohesiveness and marketing best practices are kept top of mind

About the team

We’re a team of 100 including product marketers, marketing strategists, merchandisers, channel leads and beyond, sitting in NYC, Seattle, Santa Monica and now expanding to Barcelona, Spain. Our team is filled with a wide range of personalities and backgrounds including experts in video influencer strategy, large-scale 360‑marketing campaigns and beyond who have come from backgrounds in retail tech, print media, digital media, academia and agency work. Above all else our team culture is built around an environment of learning, experimentation and inventing on behalf of the customer.

Qualifications

• Experience in professional non‑internship marketing
• Experience using data and metrics to drive improvements
• Experience with Excel or Tableau (data manipulation, macros, charts and pivot tables)
• Experience building, executing, and scaling cross‑functional programs or marketing campaigns from concept to completion
• Experience managing and measuring marketing performance in various channels
• Experience managing external partners to develop marketing programs
• Experience presenting ideas to various levels of an organization to gain support for initiatives

Amazon is an equal‑opportunity employer. We believe passionately that employing a diverse workforce is central to our success. We make recruiting decisions based on your experience and skills. We value your passion to discover, invent, simplify and build. Protecting your privacy and the security of your data is a longstanding top priority for Amazon. Please consult our Privacy Notice to know more about how we collect, use and transfer the personal data of our candidates.

Our inclusive culture empowers Amazonians to deliver the best results for our customers. If you have a disability and need a workplace accommodation or adjustment during the application and hiring process including support for the interview or onboarding process please visit for more information. If the country/region you’re applying in isn’t listed please contact your Recruiting Partner.