Product Marketing Manager

Contentsquare; Barcelona; Híbrido; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading digital experience platform in Barcelona is seeking a Product Marketing Manager focused on Experience Analytics. You will be responsible for the strategy and execution of go-to-market initiatives that drive growth. Ideal candidates should have over 4 years of experience in B2B SaaS product marketing and a passion for storytelling. This role offers a hybrid work environment and comprehensive benefits, including stock options.

Servicios

Competitive benefits

Work flexibility

Generous paid time-off policy

Immediate parental leave eligibility

Wellbeing and home office allowances

Formación

• 4+ years of B2B SaaS Product Marketing experience, especially in analytics.
• Proven experience leading go-to-market initiatives.
• Exceptional storytelling ability to communicate technical value.

Responsabilidades

• Develop positioning and messaging for Experience Analytics.
• Lead go-to-market strategy including launch plans.
• Drive competitive strategy and maintain battlecards.

Conocimientos

B2B SaaS Product Marketing experience

Storytelling and writing skills

Analytical mindset

Collaboration with cross-functional teams

Educación

Bachelor’s degree in Marketing, Business, or related field

MBA

Descripción del empleo

Contentsquare is the all-in-one experience intelligence platform designed to be easily used by anyone who cares about digital journeys. With our flexible and scalable platform, organizations quickly get a deep understanding of their customers’ whole online journey.

We are a global leader in the experience analytics space, with a growing presence across 15 offices worldwide. We’re here to stay—and we’re looking for team members who are excited to drive impact and help us scale even further.

Our aim is to create an inclusive workplace where everyone learns and succeeds. Contentsquare has built a community of individuals who are daring, understanding, and deliberate. We invite you to join us in making the complex simpler—for our customers, their customers, and each other.

Important note: Be careful of scammers pretending to be from Contentsquare. We will never ask for money or contact you through random texts. For more information, visit our careers blog.

As a Product Marketing Manager (PMM) focused on Experience Analytics & Competitive GTM, you will own the strategy and execution behind how we position, launch, and enable go-to-market success for Contentsquare’s Experience Analytics solutions. You’ll be the connector between Product, Sales, and Marketing—translating customer insight and market trends into compelling stories, competitive strategies, and sales tools that drive revenue and win rates. This is a high-impact role supporting a key company growth initiative as we integrate Heap and transition customers to the unified Contentsquare platform.

What you’ll do

• Develop positioning and messaging that clearly differentiates our Experience Analytics offering and communicates the value of the full Contentsquare suite.
• Lead go-to-market strategy for Experience Analytics —owning launch plans, packaging, pricing guidance, and enablement materials that fuel pipeline growth and product adoption.
• Drive competitive strategy, maintaining battlecards, win/loss analysis, objection handling, and competitive intelligence across key market players.
• Enable Sales and Customer Success teams with persona-based playbooks, discovery guides, and talk tracks to increase win rates and expansion opportunities.
• Collaborate cross-functionally with Product, Demand Gen, and RevOps to ensure consistent narratives and data-driven decision-making.
• Measure impact through defined success metrics such as influenced pipeline, win rate improvement, and adoption of PMM-created content.
• Partner with Product to shape roadmap priorities and provide market insights from customer feedback and field interactions.
• Support analyst relations and executive communications with clear, differentiated messaging on our market position and innovation story.

What you’ll need to succeed

• 4+ years of B2B SaaS Product Marketing experience, with 2+ years in analytics, data, or MarTech products.
• Proven experience leading go-to-market initiatives and improving competitive win rates in enterprise sales environments.
• Exceptional storytelling and writing skills, with the ability to translate technical capabilities into clear customer value.
• Demonstrated ability to work cross-functionally with Product, Sales, and Demand Gen teams to deliver integrated GTM programs.
• A passion for communicating and championing the product value across internal (Sales, CS) and external (customer, market) channels.
• Strong analytical mindset—comfortable using data, research, and customer insight to inform decisions.
• Ability to thrive in a fast-paced, evolving environment with a bias toward action and impact.
• Bachelor’s degree in Marketing, Business, or a related field; MBA a plus.

Why you should join Contentsquare

We invest in our people through career development, mentorship, social events, philanthropic activities, and competitive benefits. We are always assessing the perks we offer to ensure we’re aligned with the employees' needs.

• Virtual onboarding, Hackathon, and various opportunities to interact with your team and global colleagues both on and offsite each year
• Work flexibility: hybrid and remote work policies
• Generous paid time-off policy (every location is different)
• Immediate eligibility for birthing and non-birthing parental leave
• Wellbeing and Home Office allowances
• A Culture Crew in every country we’re based in to coordinate regular activities for employees to get to know each other and bond outside of work
• Every full-time employee receives stock options, allowing them to share in the company’s success
• We have multiple Employee Resource Groups, that offer a safe space for individuals who share common identities, life experiences, or allyship to connect, support one another, and passionately advocate for the issues close to their hearts
• And more benefits tailored to each country

Contentsquare is an equal opportunity employer. Qualified applicants will receive consideration for employment without regard to sex, gender identity or expression, sexual orientation, race, color, religion, national origin, disability, protected veteran status, age, or any other characteristic protected by law.