Paid Media Specialist

JR Spain; Madrid; Presencial; EUR 35.000 - 50.000; Jornada completa

Descripción de la vacante

A digital marketing agency is looking for a Paid Media Specialist to manage digital marketing budgets and acquisition campaigns. You will work closely with international clients and be responsible for developing marketing strategies. The ideal candidate has 3-5 years of relevant experience and a solid understanding of various digital marketing tools. This position offers remote work options and opportunities for career growth.

Servicios

Remote working options

Work with international clients

Career growth opportunities

Formación

• 3-5 years experience in a marketing role, preferably with agency experience.
• Deep knowledge of paid acquisition channels.
• Proficiency in English is a must.

Responsabilidades

• Own the digital marketing budget and manage acquisition campaigns.
• Define full-funnel demand generation and acquisition marketing strategy.
• Manage paid acquisition campaigns across multiple platforms.

Conocimientos

Digital marketing budget management

A/B testing

Creative audience identification

Data analysis

Educación

BS/MS degree in marketing or related field

Herramientas

Facebook Ads Manager

Google Analytics

Looker Studio

Descripción del empleo

Social network you want to login/join with:

Paid Media Specialist (Agency Experience)

****Please attach your ENGLISH resume to be considered

*****Proficiency/Bilingual in English is a MUST

Bucksense seeks a highly passionate, curious, and driven team player ready to ignite ideas, push boundaries, and drive innovation! Our team and agency are growing, and we are looking for a Paid Media Specialist to join our team!

RESPONSIBILITIES

· Own the digital marketing budget and use it to create, develop, and manage acquisition worldwide campaigns, achieving CPL, ROI, and lead volume goals

· Be responsible for the supervision of the channel's digital marketing budget, supervising, and tracking its performance (KPIs, ROI)

· Define and develop a full-funnel demand generation and acquisition marketing strategy

· When creating new campaigns: Identify market opportunities through data analysis, develop the creative process, carry out A/B tests, implement, track the performance, and iterate the process

· Manage paid acquisition campaigns across multiple platforms including Facebook (at least 2 years), Twitter, Google Ads (at least 3 years), Instagram (at least 2 years), LinkedIn, Bing

· Continually evaluate assumptions and data around critical metrics like cost-per-lead and conversion rate vs. performance and highlight any swings

QUALIFICATIONS

· BS/MS degree in marketing, communications, or a related field

· 3-5 years of experience in a marketing role, working for a marketing agency will be a PLUS, with a focus on online advertising or lead generation and being responsible for the digital marketing budget

· Deep knowledge of paid acquisition channels

· Highly creative with experience in identifying target audiences

· Proficiency in English is a MUST

· Solid understanding of the majority of the following: Facebook Business Manager, Facebook Ads Manager, Google Analytics, Google ADS, Twitter Ads, YouTube, Instagram ads

· Desired skills: Google Tag Manager, Data Studio, Zoho Analytics

MUST HAVE:

• Practical Hands-on ( updated with latest industry trends) on Google ads / Meta campaigns.
• Able to do the entire process from campaign planning to optimization
• Solid understanding of tracking concept
• Deep knowledge of all the metrics and dimensions
• Data analysis and data analytics ( GA4)
• Solid understanding of tracking
• Expertise using data visualization tools like Looker Studio
• Proficiency/Bilingual in English is a MUST

WHAT DO WE OFFER?

· Remote working with the option of working from the office on the days you need

· Work with international clients and colleagues

· Career growth in a constant learning environment