National Key Account Manager

Affinity Petcare; Barcelona; Presencial; EUR 45.000 - 65.000; Jornada completa

Descripción de la vacante

A leading international petfood company based in Barcelona is seeking a National Key Account Manager to develop and implement strategies for national clients. The role requires a minimum of 4 years of experience in key account management within FMCG and excellent negotiation skills. Fluency in Spanish and English is essential. This position offers the opportunity to lead partnerships and drive growth in the Petfood category.

Formación

• Minimum 4 years in national key account management within FMCG.
• Proven success in negotiation and business development.
• Strong understanding of the FMCG channel in Spain.

Responsabilidades

• Develop and execute strategic account plans for key clients.
• Negotiate complex commercial agreements and joint business plans.
• Manage P&L for assigned accounts.
• Monitor key commercial KPIs and account sales forecast.

Conocimientos

Key account management

Negotiation skills

Business development

Analytical thinking

Communication skills

Educación

Bachelor’s degree in Business Administration, Marketing, or Sales

Herramientas

Excel

PowerPoint

Descripción del empleo

As National Key Account Manager you will be responsible for developing, implementing, and monitoring Affinity’s commercial strategy for the most strategic national clients. This role is critical to drive profitable growth, strengthening long-term partnerships, and leading the development of the Petfood category as a Category Captain. We are looking for someone with experience in key account management, with drive and energy to exceed set objectives, with an entrepreneurial spirit and ownership.

What You Will Do:

• Develop and execute strategic account plans for each key client, aligned with company objectives.
• Negotiate complex commercial agreements, sales conditions, promotions, and joint business plans, seeking mutual benefit and profitability.
• Manage the full P&L for assigned accounts.
• Act as a partner to clients to develop the category through Category Management, Perfect Store, and JBPs.
• Monitor key commercial KPIs (sell‑in/sell‑out, market share, assortment share, shelf space, promotional intensity) and identify improvement opportunities. Develop accounts sales forecast and monitor their fulfilment.
• Present new products, innovations, and commercial strategies persuasively to generate incremental sales and add value to the category.
• Collaborate with Marketing, Trade Marketing, Supply Chain, Finance, and Customer Service to ensure flawless execution of account plans.
• Identify and explore new business opportunities within existing accounts to increase penetration and product range.
• Communicate account needs and demands effectively across the organization.

What We Are Looking For:

• Education: Bachelor’s degree in Business Administration, Marketing, Sales, or similar. Postgraduate or Master’s degree is a plus.
• Experience: Minimum 4 years in national key account management within FMCG, with proven success in negotiation, business development and key account management. Commercial background in Trade Marketing/Customer Trade Marketing area will be very well valued.

Knowledge:

• Strong understanding of the FMCG channel in Spain.
• Experience managing complex agreements with large accounts.
• Familiarity with Trade Marketing strategies and POS management.
• Advanced proficiency in Excel, PowerPoint, and analytical tools.

Key Competencies:

• Excellent communication, negotiation, and influencing skills.
• Achievement‑driven.
• Entrepreneurial mindset.
• Growth mindset, ambition for growth, and a desire to leave a legacy.
• Leadership.
• Analytical and strategic thinking abilities.
• Ability to build and maintain solid long‑term relationships.
• Proactivity, autonomy, and decision‑making ability.
• Organization and time management skills.
• Ability to work in a team and collaborate with different departments.

• Languages: Native Spanish and fluent English (spoken and written).
• Other: Availability to travel nationally; valid driving licence B.

Our Company

Affinity Petcare is more than an international petfood company. For more than 60 years, we have been dedicated to nourishing healthy bonds between dogs, cats, and people to make the world a better place.

We are very proud of our innovative brands which include: Ultima, Advance, Brekkies, Nature’s Variety, Nature’s Menu, Natural Trainer, Libra, and more. Currently, we have over 1,200 professionals working for this purpose from Barcelona, Paris, Milan, and London, as well as 4 production sites through which we supply the 70+ countries where our brands have a presence.

So, what are you waiting for? Join our team to leave your footprint!