Marketing Manager - Swine

Zoetis; Madrid; Presencial; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A global animal health company is seeking a Marketing Manager to lead strategies for swine brands. This role involves developing brand plans, executing marketing campaigns, and collaborating across departments to ensure successful product positioning and profitability. Ideal candidates will have experience in brand management, knowledge of the swine industry, and strong communication skills. Full-time position based in Madrid, with travel within Spain and internationally.

Formación

• Degree in Business Studies or a scientific field, marketing degree is advantageous.
• Veterinary Medicine degree; postgraduate in marketing is advantageous.
• Knowledge of the swine industry and key stakeholders required.
• Previous experience as a brand manager, preferably in a similar industry.
• Hands-on commercial experience with a passion for marketing.

Responsabilidades

• Develop brand plan and strategy to maximize portfolio performance.
• Execute effective marketing communication campaigns.
• Create consistent brand messages to increase sales.
• Collaborate with departments to meet brand objectives.
• Manage external agencies and marketing budgets.

Conocimientos

Brand management

Market analysis

Communication skills

Stakeholder management

Strategic thinking

Commercial acumen

Marketing tactics

Fluency in English

Educación

Degree in Business Studies

Veterinary Medicine degree

Herramientas

IT tools proficiency

Descripción del empleo

Description

The purpose of this role is to ensure that customers' needs are met while maximizing the company's profits. The Marketing Manager defines and implements marketing strategies for the Swine brands, monitors and analyzes market trends in the Swine industry, studies competitors' products and services, explores ways to improve existing product positioning and services, and focuses on increasing profitability. The role also involves identifying target markets and developing strategies to communicate with them to maximize demand (sell-out).

Position Responsibilities:

• Developing the swine brand plan and strategy to maximize portfolio performance through market knowledge, seeking growth opportunities via customer segmentation, value propositions, positioning, pricing, packaging, etc.
• Planning, developing, and executing effective marketing communication campaigns, both digital and traditional.
• Creating a consistent brand message that increases sales, enhances brand loyalty, and improves market share.
• Championing the brand internally to ensure all stakeholders understand its goals.
• Collaborating with all company departments to meet brand commercial objectives.
• Building and maintaining relationships with stakeholders such as vets, KOLs, farmers, and industry associations.
• Participating in sourcing, manufacturing, and supply chain activities to align with brand and market needs.
• Developing high-quality marketing materials aligned with the brand strategy.
• Forecasting sales and volumes accurately for each brand to ensure alignment across the company.
• Presenting brand strategies to directors and teams at meetings and conferences.
• Managing external agencies and marketing budgets.
• Identifying new marketing opportunities to foster growth.
• Building strong relationships with sales and promotional teams.
• Conducting regular analysis of forecasting and phasing in collaboration with the Distribution Director.
• Ensuring compliance of all documentation related to meetings, contracts, promotional materials, etc.
• Reporting any pharmacovigilance issues during post-marketing activities or clinical trials.
• Monitoring scientific journals and magazines for potential pharmacovigilance issues.
• Managing Zoetis social media accounts, ensuring regular monitoring and prompt reporting of adverse events.

Organizational relationships:

• Reports to the Business Unit Director Livestock.
• Interacts with: Business Unit Director, Area Managers, Technical Managers, Supply Planning Managers, Market Logistics, Commercial Operations, Distribution Director, Communication Manager, Regulatory Affairs, Finance, international teams, CEO, VRMD, and GCD.

Education and Experience:

• Degree in Business Studies or a scientific field; a marketing degree is advantageous.
• Veterinary Medicine degree; postgraduate in marketing is advantageous.
• Knowledge of the swine industry and key stakeholders.
• Previous experience as a brand manager, preferably in a similar industry.
• Hands-on commercial experience with a passion for marketing.
• Experience with the full marketing mix.
• Excellent communication and influencing skills across organizational levels.
• Proficiency in numbers and IT tools.
• Fluency in English is required; additional languages are a plus.

Willingness to travel regularly within Spain, the Cluster, and internationally.

Core Competencies:

• Business acumen and strategic thinking.
• Leadership in change, creativity, and judgment in marketing tactics.
• Commitment to aligned practices and teamwork across disciplines.
• Empathy, logical thinking, and decisiveness.
• Strong communication, partnership, analytical, and customer-focused skills.

Full-time position.