Marketing Campaigns Manager

Jordan martorell s.l.; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A leading SaaS company in Barcelona is seeking a Marketing Campaigns Manager to drive automated marketing strategies. The role includes managing campaigns in Marketo, optimizing lead flows, and collaborating with teams to ensure impactful marketing initiatives. Ideal candidates should have 3-5 years in marketing operations, with advanced skills in Marketo and Salesforce. Competitive benefits and growth opportunities offered.

Servicios

Competitive compensation

Generous vacation days

Health perks

VolunteerPerk

Work from anywhere allowance

Formación

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds and automation logic.
• Strong working knowledge of Salesforce CRM.

Responsabilidades

• Own end-to-end campaign execution in Marketo.
• Build and optimise automated nurture journeys.
• Monitor and analyse campaign performance.

Conocimientos

Marketing automation

Campaign management

Data analysis

Salesforce CRM

Project management

Herramientas

Marketo

Salesforce

Zoom

Descripción del empleo

Marketing Campaigns Manager – Barcelona, Spain

Perk (formerly TravelPerk) is the intelligent platform for travel and spend management. Built to tackle the time‑consuming, manual work that gets in the way of real work, our tools automate everything from travel bookings to expenses, invoice processing, and more. By eliminating this shadow work that wastes hours, erodes morale, and saps innovation, we’re on a mission to power real work with real impact. We’re trusted by more than 10,000 companies worldwide, including Wise, On Running, Breitling, and Fabletics, and we’re tackling the 7 hours of lost productivity per employee each week, a $1.7 trillion problem. Founded in 2015, Perk has grown into a global company of more than 1,800 people across 12 offices worldwide, with headquarters in London and Boston. At Perk, we’re driven by values such as being an owner, delivering a 7‑star experience, and working as one team. We value curiosity, purpose, and mindset, not just knowledge, to unlock the power in your potential.

We’re looking for a Marketing Campaigns Manager to join our Marketing Operations team—a hands‑on, data‑driven professional with a passion for scalable marketing automation and campaign excellence. As the Marketo specialist within a fast‑growing SaaS organisation, you will build, execute, and optimise campaigns that drive the customer journey from first touch through to expansion. This key role will enable our demand generation and lifecycle marketing strategies, ensuring every campaign is automated, measurable, and driving impact.

Key Responsibilities

• Own end‑to‑end campaign execution in Marketo, including programme setup, QA, deployment, and reporting.
• Build and optimise automated nurture journeys that move leads through the funnel and accelerate conversion to SQLs and pipeline.
• Manage lead flow and data integrity between Marketo, Salesforce, and other tools in the martech stack.
• Set up and manage webinar programmes, including integrations, automation, and post‑event follow‑ups.
• Implement and optimise A/B testing, audience segmentation, and personalisation to improve engagement and performance.
• Maintain and evolve lead scoring models to support sales alignment and marketing qualification.
• Collaborate with demand generation, product marketing, and sales teams to deliver integrated, high‑impact campaigns.
• Monitor and analyse campaign performance, producing actionable insights and recommendations.
• Support martech evolution, helping evaluate new tools, integrations, and process improvements that scale impact.

About You

• 3–5+ years’ experience in marketing operations or campaign management within a B2B SaaS environment.
• Advanced proficiency in Marketo, including campaign builds, automation logic, segmentation, and reporting.
• Strong working knowledge of Salesforce CRM, including campaign objects, data flows, and lead management.
• Experience managing webinar or event automation (e.g. Zoom, ON24, GoToWebinar).
• Track record of building and refining nurture and lead‑scoring frameworks that drive measurable pipeline growth.
• Strong analytical mindset, comfortable interpreting campaign data to inform decisions.
• Familiar with key martech platforms: Marketing automation (Marketo, HubSpot, Pardot, Customer.io), CRM (Salesforce), ABM/intent platforms (6sense, Demandbase, RollWorks, etc.).
• Excellent communication and project management skills, with strong attention to detail.
• Collaborative and proactive, thriving in a fast‑paced SaaS environment.

Desirable Experience

• Hands‑on experience with Customer.io for lifecycle or customer engagement campaigns.
• Familiarity with data enrichment, attribution, or analytics tools (e.g. Bizible, Looker, Google Analytics).
• Understanding of SaaS funnel metrics, from MQL to ARR, and how to align marketing activity to revenue impact.

Benefits

• Competitive compensation, including equity.
• Generous vacation days.
• Health perks such as private healthcare or gym allowance, depending on location.
• "Flexible compensation plan" to help diversify and increase net salary.
• Unforgettable Perk events, including travel to one of our hubs.
• Mental health support tool.
• Exponential growth opportunities.
• VolunteerPerk – 16 paid hours per year to volunteer for a charity of choice.
• "Work from anywhere" allowance of 20 working days per year.
• English or Spanish lessons held in the Barcelona office.
• Parental leave: 12 to 16 weeks, based on location and eligibility.

How We Work

We take an IRL‑first approach: the team works together in‑person 3 days a week. This role requires you to be based within commuting distance of our hubs. For certain roles, we can help with relocation from anywhere in the world. English is the official language at the office. Please submit your resume in English. Do not forget to submit an updated portfolio and/or résumé.

Equal Opportunity Statement

Perk is a global company with a diverse customer base, and we want to make sure the people behind our product reflect that. We’re an equal‑opportunity employer, welcoming applicants regardless of how you look, where you’re from, or anything else that makes you, well, you.

Protect Yourself from Recruitment Scams

All official communication from Perk will always come from email addresses ending in @perk.com or @externalperk.com, our verified social media channels, or recruiters listed on our official LinkedIn page. We will never ask you to pay for equipment, training, or fees, request sensitive personal information such as bank details early in the process, or communicate through unofficial apps like WhatsApp, Telegram, or Signal. If you receive a message claiming to be from Perk that seems suspicious, please do not respond. Forward it to [e-mail], and we will confirm whether it is legitimate.