Marketing Automation Specialist

Melza Recruiting; Barcelona; Híbrido; EUR 50.000 - 70.000; Jornada completa

Descripción de la vacante

A recruiting agency is looking for a Marketing Automation Specialist to design and optimize customer journeys across European pharmacy brands. The successful candidate will collaborate with various teams and analyze KPIs to enhance customer engagement. This high-impact role offers a competitive salary, flexible hybrid working conditions, and potential for professional growth.

Servicios

Private health insurance

Restaurant tickets

Flexible schedule

Formación

• Marketing professional with technical curiosity and ability to work with automation flows.
• Commercial mindset focused on measurable business impact.
• Experience in a B2C environment is valued.

Responsabilidades

• Build, optimize, and manage customer journeys across brands.
• Leverage marketing automation and analytics tools.
• Analyze marketing KPIs and translate customer data into actionable insights.

Conocimientos

Strong knowledge of marketing fundamentals

Excellent communication skills

Stakeholder management

Experience with CRM platforms

Fluency in English and Spanish

Descripción del empleo

Overview

Melza Recruiting is looking for a Marketing Automation Specialist on behalf of our client, a global company driving large-scale digital transformation.

The role

This is a hands-on position at the intersection of marketing technology, customer engagement, and data-driven strategies.

The main mission is to design and optimize customer journeys, flows, and campaigns across European retail pharmacy brands, ensuring measurable impact on loyalty, engagement, and commercial performance.

The role combines marketing expertise, technical curiosity, and international stakeholder collaboration. The successful candidate will work closely with CRM, Product, Data, Marketing, and IT teams, gradually evolving into a trusted expert in marketing automation within a newly built product team.

Responsibilities

• Build, optimize, and manage customer journeys, flows, and campaigns across multiple European brands.
• Leverage marketing automation, CRM, and analytics tools to drive customer engagement and retention.
• Analyze marketing KPIs and translate customer data into actionable insights for targeted campaigns.
• Collaborate with cross-functional teams to align campaigns with business goals.
• Manage international stakeholders, balancing priorities and building strong relationships.
• Support the evaluation and evolution of loyalty platforms and digital customer engagement initiatives.

Qualifications

• Marketing professional with technical curiosity and ability to work with automation flows and customer data.
• Strong knowledge of marketing fundamentals: KPIs, best practices, and customer lifecycle.
• Commercial mindset with focus on measurable business impact.
• Experience with CRM platforms in a B2C environment is valued.
• Excellent communication and stakeholder management skills.
• Fluent in English and Spanish (other European languages are a plus).
• Based in or willing to commute to Barcelona two days per week.

Nice to have

• Experience with loyalty programs, mobile apps, or large-scale B2C digital products.
• Background in the pharmaceutical industry.

What’s on offer

• A high-impact role shaping loyalty and engagement strategies across Europe.
• Fast-track professional growth with mentoring and potential to evolve into Product Owner responsibilities.
• Competitive salary and benefits, including private health insurance and restaurant tickets.
• Flexible schedule with hybrid work model.
• International exposure within a dynamic, agile environment backed by leading corporations.