Field Marketing Specialist, EMEA Demand Center

PowerToFly; Madrid; Híbrido; EUR 60.000 - 80.000; Jornada completa

Descripción de la vacante

A global leader in Process Intelligence based in Madrid is seeking an EMEA Marketing Demand Center Manager. The role involves executing multi-channel marketing programs to enhance market reach and drive growth. Candidates should have at least 3 years of B2B marketing experience, a relevant degree, and strong project management skills. Proficiency in English and another language, such as Spanish or French, is essential. The position offers opportunities for growth and collaboration within a diverse team.

Servicios

Generous PTO

Hybrid working options

Company equity (RSUs)

Extensive parental leave

Gym subsidies

Formación

• Minimum of 3 years experience in marketing or related role.
• Proven experience in executing multi-channel marketing programs.
• Ability to translate/localize campaign content.

Responsabilidades

• Support execution of horizontal persona and vertical campaigns.
• Manage end-to-end planning of programmatic webinars and events.
• Regularly report on campaign results using marketing analytics.

Conocimientos

B2B marketing

Cross-functional collaboration

Analytical skills

Project management

Fluent English

Spanish, Portuguese, Italian, French, or German

Educación

Degree in marketing, communications, business or related field

Herramientas

Salesforce.com

MS Office / Google Suite

Descripción del empleo

Welcome to Celonis

We're Celonis, the global leader in Process Intelligence technology and one of the world's fastest-growing SaaS firms. We believe there is a massive opportunity to unlock productivity by placing AI, data and intelligence at the core of business processes - and for that, we need your help. Care to join us?

The Team

The GTM Marketing Team creates demand for Celonis at scale. We do this with programmatic campaigns consisting of a repository of global and field programs that fits the needs of each market, segment and team, delivering integrated, account/industry/persona centric customer journeys along the entire funnel. Alongside this we continue to make our community of customers our best advocates and speakers via our Community platform, Celopeers. Included in this team are Field Marketing, Global Campaigns, Digital Marketing and Marketing Operations. This team thrives on cross-functional collaboration working as one team, solving problems, bringing new ideas to life and obsessing over customer value. People are empowered to do their best work, think with a growth mindset and build their careers with Celonis.

The Role

The EMEA Marketing Demand Center Manager role is instrumental to our business growth helping to scale marketing programs to better reach our target audiences and key buying personas in our focused industries.

The work you’ll do

• Work closely with regional field marketing teams and global campaigns to understand and support the execution of horizontal persona and vertical campaigns alongside other EMEA wide programs as part of the EMEA GTM marketing plan
• Manage end-to-end planning and execution of programmatic webinars on ON24, events and experiences
• Support in the execution of EMEA-wide third party events end to end including pre, during and post event tasks and actions
• Work in close collaboration with digital marketing on landing page creation and promotional plan for programmatic activities, ABM Programs and events
• Research, recommend and manage third party events and media buys
• Manage direct mail campaigns with Reachdesk including seasonal and point-in-time campaigns
• Language reviewer for local language campaign and website content
• Creation and maintenance of best practice program playbooks
• Manage internal stakeholder communications on upcoming plans and program progress
• Regular reporting on campaign/program results using marketing analytics and GTM dashboard
• Collaborate with regional peers, shares best practices and aligns with the extended marketing teams

The qualifications you need

• Minimum of 3 years experience in marketing or a related B2B marketing role preferably in the software industry
• Degree in marketing, communications, business, or related field
• Proven experience building and executing multi-channel marketing programs to drive awareness and generate pipeline in multiple markets using tactics such as events, webinars, nurture campaigns, third party programs
• Strong collaboration and communication skills, working with cross-functional teams and leaders
• Proficient in using Salesforce.com, MS Office / Google equivalent
• Ability to craft simple messaging and translate/localize campaign content from English to local language
• Analytical and data driven approach to program reporting
• Strong program/project management skills, ability to prioritize tasks, highly organized, execute with attention to detail and consistently meet deadlines
• Advanced English and one native language skill out of Spanish, Portuguese, Italian, French, German. An additional language would be a plus.
• Energetic, positive attitude with a willingness to take initiative, share ideas and be resourceful
• The ability to travel within the EMEA region may be necessary for quarterly team meetings

What Celonis Can Offer You

• Pioneer Innovation: Work with the leading, award-winning process mining technology, shaping the future of business.
• Accelerate Your Growth: Benefit from clear career paths, internal mobility, a dedicated learning program, and mentorship opportunities.
• Receive Exceptional Benefits: Including generous PTO, hybrid working options, company equity (RSUs), comprehensive benefits, extensive parental leave, dedicated volunteer days, and much more. Interns and working students explore your benefits here.
• Prioritize Your Well-being: Access to resources such as gym subsidies, counseling, and well-being programs.
• Connect and Belong: Find community and support through dedicated inclusion and belonging programs.
• Make Meaningful Impact: Be part of a company driven by strong values that guide everything we do: Live for Customer Value, The Best Team Wins, We Own It, and Earth Is Our Future.
• Collaborate Globally: Join a dynamic, international team of talented individuals.
• Empowered Environment: Contribute your ideas in an open culture with autonomous teams.

About Us

Celonis makes processes work for people, companies and the planet. The Celonis Process Intelligence Platform uses industry‑leading process mining and AI technology and augments it with business context to give customers a living digital twin of their business operation. It’s system‑agnostic and without bias, and provides everyone with a common language for understanding and improving businesses. Celonis enables its customers to continuously realize significant value across the top, bottom, and green line. Celonis is headquartered in Munich, Germany, and New York City, USA, with more than 20 offices worldwide.

Get familiar with the Celonis Process Intelligence Platform by watching this video.

Celonis Inclusion Statement

At Celonis, we believe our people make us who we are and that “The Best Team Wins”. We know that the best teams are made up of people who bring different perspectives to the table. And when everyone feels included, able to speak up and knows their voice is heard - that's when creativity and innovation happen.

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