Employer Branding Specialist

Betsson Group; Málaga; Presencial; EUR 30.000 - 45.000; Jornada completa

Descripción de la vacante

A leading iGaming company is seeking an Employer Brand Specialist for their new Technology Hub in Málaga, Spain. This role focuses on storytelling and strengthening the company's reputation in the tech community. You will support recruitment needs and develop the employer brand strategy, creating engaging content for various platforms. The ideal candidate has 1-3 years of experience in employer branding or digital marketing, with strong communication skills in English and some Spanish preferred. Join a culture of innovation and inclusivity in a dynamic environment.

Formación

• 1–3 years of experience in employer branding, digital marketing, or related fields.
• Minimum 2 years’ experience within a recruitment role.
• Strong verbal and written communication skills in English.
• Experience creating social media content; basic design or video editing skills are a plus.

Responsabilidades

• Support the development of the employer brand strategy for the Málaga Tech Hub.
• Create compelling content for LinkedIn, Instagram, and internal platforms.
• Partner with Talent Acquisition for recruitment marketing campaigns.
• Assist in organizing employer-brand-driven events.
• Monitor employer brand trends and provide recommendations.

Conocimientos

Employer branding

Digital marketing

HR communications

Talent acquisition

Social media content creation

Verbal communication in English

Verbal communication in Spanish

Creative problem solving

Descripción del empleo

We are one of the largest companies within the iGaming industry and our several brands offer casino, sportsbook, and other games via gaming licenses in various jurisdictions.

Following the launch of our new Technology Hub in Málaga, we are expanding our team to support the attraction and engagement of top tech talent. As we build a new presence in southern Spain, we want our employer brand to reflect our culture of innovation, inclusivity, and impact.

We are looking for an Employer Brand Specialist who is passionate about storytelling, talent engagement, and strengthening our reputation in the tech community.

This role will also support on recruitment needs as we look to grow and build the Málaga hub.

Recruitment will be an integral part of this role in order to not only attract but also source top talent for Málaga.

Key Responsibilities

Brand & Messaging

• Support the development and execution of the employer brand strategy for the Málaga Tech Hub.
• Ensure consistent brand narrative across internal and external channels.

Content Creation & Social Media

• Create compelling content (posts, videos, employee spotlights, behind-the-scenes stories, etc.) for LinkedIn, Instagram, career pages, and internal platforms.
• Coordinate with design and communications teams to maintain visual and tonal consistency.
• Track performance metrics and optimise content accordingly.

Candidate & Employee Experience

• Partner with Talent Acquisition to support recruitment marketing campaigns and job-specific outreach.
• Help curate onboarding narratives, welcome materials, and cultural storytelling for new hires.
• Collect employee stories and testimonials to highlight life at the Málaga hub.

Community Engagement & Events

• Assist in organizing employer‑brand‑driven events such as meetups, hackathons, university visits, and career fairs across Andalusia.
• Build relationships with local tech communities, universities, and innovation hubs.
• Support activation of global employer branding campaigns locally.

Research & Insights

• Monitor employer brand trends, local talent market behaviour, and competitor positioning.
• Compile analytics and reports to measure ROI on branding activities.
• Provide recommendations for improving visibility and engagement in the region.

Recruitment

• Support the current TA Partner with the 360‑degree hiring of new employees for the office.
• Take the brief from hiring managers of role requirements.
• Sourcing, screening, interviewing and scheduling of interviews with stakeholders.

Required Work Experience

• 1–3 years of experience in employer branding, digital marketing, HR communications, talent acquisition, or related fields.
• Min 2 years’ experience within a Recruitment role.
• Strong verbal and written communication skills in English.
• Strong verbal and written communication skills in Spanish (preferred but not essential).
• Experience creating social media content; basic design or video editing skills are a plus.
• Familiarity with tech talent personas, the software development lifecycle, or tech community dynamics is beneficial.
• Ability to work cross‑functionally in a dynamic, fast‑growing environment.
• Creativity, curiosity, and a proactive approach to problem solving.