CRM Operations Manager

IGAMINGHUNT; Barcelona; Presencial; EUR 40.000 - 60.000; Jornada completa

Descripción de la vacante

A fast-growing marketing firm in Valencia is seeking a CRM Operations Manager to drive CRM execution across global brands. You will optimize customer engagement channels and manage campaigns. Ideally, you have 2–5 years of experience in CRM, especially in the iGaming industry, and are proficient in tools like Symplify and Power BI. A comprehensive relocation support is offered if needed.

Servicios

Opportunity for global impact

Comprehensive relocation package

Paid annual leave

Collaborative work environment

Flexible work structure

Formación

• 2–5 years of experience in CRM or marketing operations, preferably in iGaming.
• Hands-on experience with CRM platforms.
• Solid understanding of customer lifecycle marketing and personalization.
• Upper-intermediate proficiency in English.

Responsabilidades

• Execute and optimize lifecycle journeys and automated flows.
• Monitor data to detect and resolve campaign issues.
• Collaborate with CRM, Product, and Data teams.

Conocimientos

CRM platforms

Customer lifecycle marketing

Segmentation strategies

Data analysis tools

Attention to detail

Proactive approach

Communication skills

Time management

Herramientas

Symplify

Optimove

Customer.io

Power BI

Postman

Coralogix

Descripción del empleo

We are looking for CRM Operations Manager to join a fast-paced marketing environment and take ownership of CRM execution across global B2B and B2C brands. This position focuses on building scalable, data-driven customer engagement journeys using leading CRM platforms and real-time event tracking systems.

The role is based in Valencia, Spain (relocation is supported by the company).

Responsibilities:

• Execute and continuously optimize lifecycle journeys, one-off campaigns, and automated flows via email, SMS, and push channels
• Monitor Kafka event data using Coralogix to detect and resolve data flow issues impacting CRM campaigns
• Build and maintain dynamic audience segments to enable highly personalized communication
• Collaborate with CRM, Product, and Data teams to align infrastructure, logic, and delivery
• Own QA, error monitoring, and platform testing to ensure flawless execution
• Support configuration of promotional logic and bonus mechanics based on deposit size, expiration, and wagering criteria
• Conduct regular audits of campaigns to ensure high deliverability, performance, and relevance
• Maintain an organized template and snippet library to streamline campaign creation
• Troubleshoot journey errors and collaborate with senior team members on resolution
• Contribute to performance tracking, A/B test reporting, and campaign analysis

Requirements:

• 2–5 years of experience in CRM, marketing operations, or retention, preferably in iGaming / gambling industry
• Hands-on experience with CRM platforms such as Symplify, Optimove, Customer.io, or similar tools
• Solid understanding of customer lifecycle marketing, segmentation strategies, and personalization
• Comfortable working with data tools—knowledge of Power BI, Postman, or Coralogix is a plus
• Meticulous attention to detail and a structured, organized approach to operational tasks
• Proactive and eager to work with complex systems, always looking for ways to improve workflows
• Strong communication and time management skills with the ability to manage multiple priorities effectively
• Upper-intermediate level of proficiency in English

What’s in it for you:

• Opportunity to work on global CRM programs with real customer impact
• Comprehensive relocation package (in case of relocation to Valencia)
• Paid annual leave & sick leave
• Collaborative work environment with cross-functional exposure
• Room for growth in both technical and strategic CRM expertise
• Flexible work structure with the ability to contribute to high-performing engagement teams
• Be at the center of a fast-evolving CRM tech stack and marketing automation ecosystem