Associate Director, Media Strategy & Planning

Monks Associates Inc; Madrid; A distancia; EUR 70.000 - 90.000; Jornada completa

Descripción de la vacante

A leading digital marketing firm in Madrid seeks an Associate Director for Media Strategy & Planning. You will lead complex media programs and optimize paid campaigns across various channels. The ideal candidate is a seasoned digital marketing professional with a collaborative mindset. This role currently allows remote work, transitioning to an office setting post-pandemic, based on business needs.

Formación

• Experience across all facets of digital marketing.
• Natural aptitude for collaboration and innovation.
• Senior digital marketing leader with a focus on media strategy.

Responsabilidades

• Lead complex media programs for a diverse global client portfolio.
• Manage resources across a global portfolio of paid media programs.
• Develop comprehensive media strategies for online customer acquisition.

Conocimientos

Digital marketing

Paid media campaigns

Client management

Collaboration

Descripción del empleo

About the role

In the Associate Director, Media Strategy & Planning position, you will help to shape and execute the online marketing strategies, develop and optimize highly-effective paid campaigns across media channels, with the goal to increase customer base and engagement levels. This is a role where you will partner with client managers and innovation leaders from one of our major technology clients. Our ideal candidate is an outstanding senior digital marketing leader with experience across all facets of digital marketing, a fast and flexible go-getter who jumps on new opportunities, with a natural aptitude for collaboration. Humility and collaboration are also a big part of their DNA. Sound like you? Then let’s get acquainted!

At this time, all positions are exclusively work from home. Once the company decides to resume normal office operations, your time will be spent in our office, though frequency is subject to change based on business needs and general health and safety considerations.

Responsibilities

• Strategically lead complex media programs for a diverse, global client portfolio, consistently delivering insightful recommendations and action plans that drive high ROI


• Manage resources across a global portfolio of paid media programs


• Develop comprehensive media strategies and tactically execute online customer acquisition campaigns that align directly with client goals


• Lead and execute large-scale paid media campaigns across Google Ads, social media channels, and programmatic platforms


• Provide ongoing management and optimization of these campaigns with a heavy emphasis on tracking, automation, script creation and reporting


• Analyze, review and present Quarterly Business Reviews to stakeholders and recommend areas of growth for the