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Market Research Facilitator - FMCG
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Market Research Facilitator - FMCG
Job summary
A market research consultancy is seeking an experienced Market Research Facilitator to support a research project in the FMCG sector. The role involves conducting interviews with trade customers, facilitating discussions, and summarising findings to aid client decision-making. Candidates must be fluent in German and have strong experience in market research. This is a remote position with an expected start date of November 17th.
Qualifications
- Strong experience in FMCG, ideally within sales, marketing, or market research roles.
- Previous experience conducting interviews, focus groups, or customer insights research is highly desirable.
- Ability to work independently and meet project deadlines.
Responsibilities
- Conduct structured and semi-structured interviews with trade customers.
- Facilitate discussions to explore customer perceptions and market trends.
- Summarise findings to support client's market understanding.
Skills
Market Research Facilitator (FMCG – Drinks & Food)
Start date: 17th Nov
Duration: 2-3 weeks
Location: Remote
Must be fluent in GermanOverview
We are seeking an experienced Market Research Facilitator based in Germany, who is fluent in the local language. The facilitator will support a research project for our client, Refresco, by conducting in-depth interviews with trade market customers to gather valuable insights into the drinks and food sector.
- Conduct structured and semi-structured interviews with trade customers and key stakeholders within the FMCG (Fast-Moving Consumer Goods) sector.
- Facilitate discussions to explore customer perceptions, sales dynamics, and market trends in the drinks and food categories.
- Accurately capture qualitative insights and summarise findings to support the client’s market understanding and decision-making.
- Collaborate closely with the project management and insights teams to ensure consistency and high-quality data collection.
- Maintain confidentiality and adhere to ethical standards throughout the research process.
- Fluent in the local language (German) and proficient in English.
- Strong experience in FMCG, ideally within sales, marketing, or market research roles.
- Previous experience conducting interviews, focus groups, or customer insights research is highly desirable.
- Excellent communication, interpersonal, and facilitation skills.
- Ability to work independently and meet project deadlines.
- Previous experience with Aldi or Lidl is highly desirable.
Kantar have a briefing recording to send that we have already had with a few facilitators from other markets. The facilitators will need to send out an email template in local language to the customers, they will work with the manager to book sessions from 24th November onwards. This project may roll into December.
* The salary benchmark is based on the target salaries of market leaders in their relevant sectors. It is intended to serve as a guide to help Premium Members assess open positions and to help in salary negotiations. The salary benchmark is not provided directly by the company, which could be significantly higher or lower.