Website & Digital Experience Developer

parcelLab; München; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading tech company in Munich is seeking a skilled WordPress full-stack developer to manage and optimize the corporate website. This role involves developing and maintaining the website, ensuring high performance, and managing SEO strategies. The ideal candidate has proven experience in WordPress development and a strong technical skill set, including PHP and JavaScript. Competitive salary and benefits offered.

Leistungen

Comprehensive onboarding plan

Career development opportunities

Flexible work arrangements

Company retreats and events

Qualifikationen

• Proven experience as a WordPress developer with strong PHP, HTML, CSS, JavaScript skills.
• Experience with custom theme and plugin development.
• Strong understanding of frontend performance optimisation and responsive design.
• Familiarity with GA4, GTM, CRO tools and SEO principles.

Aufgaben

• Develop, customize and maintain our WordPress site (both frontend & backend).
• Implement new features and interactive tools.
• Optimize for Core Web Vitals and mobile responsiveness.
• Run and implement A/B and multivariate tests.

Kenntnisse

PHP

HTML

CSS

JavaScript

Frontend optimization

Web Development

Technical SEO

GA4

GTM

CRO tools

Tools

WordPress

HubSpot

Amplitude

ABM tools

Jobbeschreibung

At parcelLab were reshaping how the worlds leading brands manage the post-purchase experience.

Our post-purchase platform helps companies like John Lewis Chicos Yeti AllSaints and others transform every touchpoint into moments that drive customer engagement, build loyalty and create customers for life.

We’re looking for a highly skilled WordPress full‑stack developer who will own the technical development, analytics, continuous improvement and management of parcelLabs corporate website – both frontend and backend.

The site is a central pillar of our inbound marketing strategy and will be continuously expanded with new PLG features, interactive tools and personalized experiences. You will take full ownership of building, optimizing and maintaining our WordPress site while ensuring it delivers a high‑performance buyer‑led experience.

This role sits in the Marketing team but requires a deep technical skill set and the ability to translate growth ideas into code. You’ll work closely with content and Sales and will be the go‑to expert for all things web tracking and CRO.

Key Responsibilities

1. Website Development & Management (Core Focus)

• Develop, customize and maintain our WordPress site (both frontend & backend)
• Implement new features, page templates and interactive tools (ROI calculator, interactive demo)
• Optimize for Core Web Vitals, site speed and mobile responsiveness
• Manage hosting (Kinsta), staging environment, backups and security updates
• Maintain and extend integrations (HubSpot, GA4, Amplitude, ABM tools)
• Ensure website scalability and stability as we roll out new campaigns and tools

2. Conversion Optimization & Analytics

• Implement and maintain tracking setup (GA4, GTM, reverse IP lookup tools)
• Identify user journeys and optimise traffic to improve user experience
• Run and implement A / B and multivariate tests in collaboration with marketing
• Monitor and improve conversion rates through UX and performance improvements
• Use heatmaps, behavioural analytics and funnel tracking to identify optimisations

3. Technical SEO

• Own technical SEO (schema markup, crawlability, hreflang, site structure)
• Conduct regular audits and implement improvements with the content team
• Collaborate with SEO agencies for specialised tasks (e.g. link building)

4. Personalisation & ABM

• Gather data and complex web scraping solutions
• Implement personalised experiences and landing pages for target accounts
• Build campaign‑specific microsites or page variations for ABM
• Integrate personalisation into the core site using ABM tools

Requirements

• AI‑First mindset: use AI to accelerate development and optimisation.
• Proven experience as a WordPress developer with strong PHP, HTML, CSS, JavaScript skills.
• Experience with custom theme and plugin development.
• Strong understanding of frontend performance optimisation and responsive design.
• Comfortable working on backend configurations and database management in WordPress.
• Familiarity with GA4, GTM, CRO tools and SEO principles.
• Ability to work independently and translate marketing requirements into technical solutions.

Nice‑to‑Have

• Familiarity with ABM personalisation tools (Clay, Influ2, Demandbase).
• Experience in B2B SaaS or e‑commerce environments.

Why join parcelLab

• You’ll join a passionate and collaborative global sales team with plenty of room to grow.
• Competitive salary and benefits.
• Exposure to high‑growth accounts and verticals.
• A culture that values creativity, experimentation and ownership.

Perks & Benefits

Plenty of room for your own to try, fail and learn!

Comprehensive onboarding plan in place from the very first day to help you integrate seamlessly with the rest of the company and understand new responsibilities.

Equipped with the latest MacBook or PC as a digital‑first company you choose whether to work entirely from home in one of our offices or a mix that suits you. Not close to one of our offices? No problem! Find yourself a co‑working space instead and we’ll help cover the costs.

Career development opportunities including our Leadership Development Program and our Mentorship Program as well as online language courses, budget for further training and access to LinkedIn Learning.

Stay grounded with our free meditation, mindfulness and coaching sessions via our mental wellbeing platform.

Regular company retreats, parcelLab events (in‑person and online), local and regional meet‑ups as well as team off‑sites.

Be part of a motivated, diverse and international team made up of over 25 different nationalities; and with a great rating for company culture and employee experience on Glassdoor you’ll love working here!

About parcelLab

parcelLabs platform unifies every touchpoint from customer conversion, order tracking, delivery, returns and engagement into one seamless ecosystem that not only reduces friction but actively drives repeat purchases, transforming post‑purchase into a competitive advantage.

Its all in a day’s work for us

• Monitor over six million shipments per day.
• 175 countries across the globe use our tracking pages.
• 1,000 brands use parcelLab for their post‑purchase experience.
• Shipping data comes from more than 350 carriers worldwide including DHL, FedEx & DPD.
• 150 employees around the globe driving innovation together.

Equal Opportunities

parcelLab is an Equal Opportunities Employer. We live the motto always joy, always team, always equality which means we celebrate diversity and do not accept any form of discrimination or harassment. We believe that diversity enriches our employee experience and allows each of us to deliver the best work possible.

Qualified applicants will receive consideration for employment without regard to race, colour, religion, sex, sexual orientation, gender identity or expression, national origin, age, marital status, disability status or other lived experience.

Come be part of our growth, contribute your ideas and share in our success as we continue to improve the post‑sales customer journey for millions of people every day.

Key Skills

Bootstrap, CSS, .NET, HTML5, React, Node.js, Web Development, AJAX, Angular, MySQL, JavaScript, PHP

Employment Type: Full Time

Experience: 0+ years

Vacancy: 1