Sr. Events & Activations Manager - UK (m / f / d)

HOLY Softdrinks GmbH; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading beverage company is seeking a Sr. Events & Activations Manager to oversee brand activations across the UK. Ideal candidates will have over 3 years of experience in brand marketing and a strong understanding of UK culture. The role requires creativity and hands-on execution of exciting pop-ups and brand moments that engage the community. Candidates should be data-driven and capable of measuring the impact of their activations while collaborating with various teams. This position offers significant growth opportunities in a fast-paced environment.

Leistungen

Competitive salary

Company shares

Flexible working hours

28 vacation days

Learning budget

Startup culture

Qualifikationen

• At least 3 years in brand, activation, or experiential marketing at consumer or lifestyle brands.
• Strong understanding of UK culture and ability to identify relevant moments for the brand.
• Experience in executing impactful brand experiences and managing multiple projects.

Aufgaben

• Plan and deliver bold brand activations in the UK.
• Localize HOLY's global brand vision to resonate with UK culture.
• Identify and secure partnerships with relevant UK brands and venues.
• Measure performance of activations and manage budgets effectively.
• Collaborate closely with creative teams to ensure consistent branding.

Kenntnisse

Brand Experience

Cultural Awareness

Creative Thinking

Collaboration

Data Analysis

Self-Starter

Community Engagement

Jobbeschreibung

About HOLY

• HOLY is the soft drink revolution : With our powdered drinks HOLY Energy®, HOLY Hydration®, and HOLY Iced Tea®, you get amazing taste across 50+ flavors while maintaining a good conscience—for your body & the environment.
• Over 2M loyal customers : Started in a shared apartment by three best friends, we have scaled to Europe's fastest growing consumer brand—and our cult-like community, the HOLY Squad, loves it : 4.6 stars on reviews.io speak for themselves.
• From D2C to Global Omnichannel : In less than four years, we've profitably scaled HOLY to more than €150M D2C revenue in DACH, FR, and the UK. Now scaling our retail business, we're on an exciting transition to becoming a true omnichannel rocketship.
• We are still just getting started : Backed by the world's best consumer investors, we aim to revolutionise the soft drink industry and build a generational love brand : tastier, healthier & more sustainable. Our team of 100+ people aims high (Coca-Cola, we're coming for you!).

About the Position

As our new Sr. Events & Activations Manager, you’ll be right in the thick of bringing HOLY’s energy to life across the country. From exciting pop-ups and takeovers to unique collabs and Squad meet-ups, you’ll be the person making sure the brand shows up in unforgettable ways.

You’ll work closely with our creative and community teams in Germany while shaping what HOLY looks and feels like in the UK. It’s a hands‑on role with loads of room to make an impact as we grow the brand, the Squad, and the hype across the nation.

Your responsibilities will be :

• Own the Action : Plan, create, and deliver bold UK brand activations, from the first idea to the final high-five. Every project should build buzz, spark engagement, and strengthen the Squad.
• Make It Local : Take HOLY’s global brand vision and give it a proper UK twist. Find the moments, places, and people that make the brand feel part of British culture.
• Find the Right Partners : Spot and secure UK brands, venues, and creators that bring HOLY to life across gaming, sport, music, and lifestyle scenes.
• Measure the Magic : Keep track of how activations perform using clear KPIs such as awareness, engagement, commercial success and Squad growth. Manage budgets wisely and show the impact behind the fun.
• Work as One Team : Collaborate with creative, content, and paid media teams to keep every activation on-brand, high quality, and full of energy.

About You

• Proven Brand Experience : At least 3 years in brand, activation, or experiential marketing at consumer or lifestyle brands.
• Plugged Into Culture : You know what’s happening before it trends. You understand UK culture and can spot the moments where HOLY belongs.
• Creative and Hands‑On : You love turning bold ideas into real experiences that make people stop, smile, and talk. You can juggle multiple projects without losing the spark, and have brought to life everything from intimate Squad moments to high‑impact, six‑figure brand experiences.
• People Person : You’re great at bringing people together, whether it’s partners, creators, or the Squad. You know how to make everyone feel part of something big and are comfortable working with external agencies, internal teams and event crews.
• Smart on the Numbers : You get the hype but you also know how to measure it. You’re confident using performance data and KPIs such as reach, engagement, conversion, or brand awareness metrics to show real results.
• Self‑Starter : You like owning your space, making things happen, and moving fast while keeping tight alignment with the wider team.
• True Brand Believer : You live for energy, creativity, and community, and you’re excited to turn that into brand moments people will never forget.

Our Offering

In today's job market, A-players have many options to choose from. As part of our offer, we prioritise providing a productive working environment and opportunities for growth. In addition to competitive compensation, including company shares, you can expect :

• A successful and growing company : Join a company that has been growing profitable and quickly for the last 36+ months and have just raised a series B, while many other e‑commerce companies are struggling.
• Huge impact : Enjoy huge impact to shape HOLY’s internationalisation in a top market.
• Awesome team : Join an awesome team of colleagues who are ambitious, funny, down‑to‑earth, and authentic. Get to know us and see for yourself!
• Top product : Marketing is important, but a good product is essential. Our differentiated soft drinks have won over customers. Check out our reviews.io reviews or contact us for free samples.
• Startup culture : Join a startup culture that values flat hierarchies, fast pace, and personal development. With us, you can make a real impact.
• Perfect setup : Enjoy a perfect setup that includes all the requirements of a modern employer, such as a remote setup (office in London coming soon), flexible working hours, and much more.
• Competitive comp. + equity : Join us at a pivotal stage of hypergrowth. We offer a strong salary and meaningful equity—giving you the chance to share in our current success and benefit from the massive upside as we scale.
• How we support your growth : flexible hours, 28 vacation days, 30 work‑from‑abroad days, €1,500 learning budget, and biannual 360° feedback tied to your compensation.

The Process

As we are experiencing rapid growth and have ambitious plans, the optimal start date for the position is today. Nonetheless, we are prepared to patiently await the arrival of the ideal candidate, recognizing that quality ultimately yields the best results.

• Getting to know you : You will have a 30‑minute screening interview with Luca our Talent Partner, where you will talk about HOLY, the position, your experience and see if our expectations match.
• Hiring Manager Interview with Dan, our Head of UK.
• Peer Interview with Carsten, our Brand Activation Lead for Germany.
• Case study : As soon as you have successfully completed the first interviews, you will receive a case study to complete at home.
• Advanced discussion : In this meeting, the team will discuss your case study with you and answer questions in our office, the HOLY Temple or online.
• Founder interview : As a strong cultural fit is important to us, you will have a final meeting with one of our HOLY Founders. This gives both you and us the opportunity for a final check.
• Job offer and decision : If everything goes well, you will receive an offer and we are ready to embark you this journey together with you!

Typicalhis process should take around 2 weeks.

Any questions or concerns?

If you have any questions or feedback, please send an email to [e-mail] .

About us

HOLY Softdrinks GmbH

Saarbrücker Str. 37

10405, Berlin

Disclaimer

EN : Holy Softdrinks GmbH is an equal opportunity workplace and is devoted to providing equal employment opportunities regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, or gender identity. If you have a specific need that requires assistant in the application process, please reach out to our People Team at [e-mail] .

DE : Holy Softdrinks GmbH ist ein Arbeitgeber, der Chancengleichheit fördert und sich dafür einsetzt, gleiche Beschäftigungsmöglichkeiten unabhängig von Herkunft, Hautfarbe, Abstammung, Religion, Geschlecht, Nationalität, sexueller Orientierung, Alter, Staatsbürgerschaft, Familienstand, Behinderung oder Geschlechtsidentität zu bieten. Wenn du spezielle Bedürfnisse hast, die Unterstützung im Bewerbungsprozess erfordern, wendest du dich bitte an unser People Team unter [e-mail] .