Social Media Manager (m/w/d)

Aiways; München; Vor Ort; EUR 45.000 - 65.000; Vollzeit

Zusammenfassung

A leading automotive company in Munich is seeking a Social Media Manager (m/w/d) to drive their social media strategy and manage all European brand accounts. The ideal candidate should have at least 3 years of relevant experience, proficiency in social media platforms, and be fluent in both English and German. This role offers flexibility in working hours and a chance to build a brand from the ground up.

Leistungen

Flexibility in working hours and locations

Fair, performance-linked remuneration

Multicultural atmosphere between China and Europe

Qualifikationen

• At least 3 years of relevant experience in social media management.
• Proficiency in several social media platforms.
• Proven experience with paid media.

Aufgaben

• Overall responsibility for all official brand accounts on social media.
• Structured management of all Aiways European brand accounts on social media.
• Development and ongoing adaptation of a long-term, cross-channel social media strategy.

Kenntnisse

Social media management

Analytical skills

Creativity

Communication

Fluency in English

Fluency in German

Tools

Social media management tools (e.g., falcon)

Microsoft Office Suite

Jobbeschreibung

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Social Media Manager (m/w/d)

We are Aiways, driving the evolution of the automotive industry.

For our European head office in Munich, we are looking for a Social Media Manager (m/w/d) to be part of the Marketing Team.

RESPONSIBILITIES

1. Overall responsibility for all official brand accounts on social media (“aiways.official”).
2. Structured management of all Aiways European brand accounts on social media.
3. Coordination and management of all relevant stakeholders (internal teams, agencies, importers, photographers, influencers, etc.).
4. Monitoring and analyzing social media key figures and social listening.
5. Understanding of social media trends and techniques, as well as the company's presence.
6. Development and ongoing adaptation of a long-term, cross-channel social media strategy in collaboration with the agency.
7. Content and editorial planning in cooperation with the agency.
8. Development of strategies for cooperation and partnerships.
9. Development, implementation, evaluation, and optimization of social campaigns and marketing measures on social networks.
10. Social boost setup, analysis, and optimization.
11. Conception, planning, and coordination of asset creation via external graphic design, photo shoots, and video productions.
12. Active community management (Facebook, Instagram, YouTube).
13. Budget planning and control.
14. EU-wide social asset management.

QUALIFICATIONS

1. At least 3 years of relevant experience in social media management.
2. Proficiency in several social media platforms.
3. Proven experience with paid media.
4. Strong analytical, data-driven, and performance-oriented skills.
5. Flexible, proactive, and agile mindset.
6. Creative mentality with the ability to generate new ideas.
7. Experience with social media management tools (e.g., "falcon").
8. Fluency in Microsoft Office Suite (Outlook, Excel, Word, PowerPoint, etc.).
9. Fluent in English and German.
10. Excellent communication skills for internal and external stakeholders.

WHAT YOU CAN EXPECT

1. Be part of a team building a brand from the ground up with significant freedom and opportunities.
2. The chance to develop and implement your own ideas.
3. Flexibility in working hours and locations.
4. Experience a multicultural atmosphere between China and Europe, and join a team of like-minded individuals.
5. Fair, performance-linked remuneration.