SEO Analyst / Data Specialist

RM Staffing B.V.; Bonn; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A data-driven staffing agency is seeking a highly analytical SEO Analyst/Data Specialist to take ownership of SEO measurement and reporting. The ideal candidate will collaborate with various teams to provide actionable insights based on data analysis, ensuring that every SEO decision is guided by data. A minimum of 2–4 years of experience in SEO analytics is required, along with strong skills in Google Analytics and data visualization tools.

Qualifikationen

• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4 and at least basic SQL.
• Experience building SEO dashboards and reports.

Aufgaben

• Create and maintain dashboards to track SEO performance.
• Conduct cohort analyses and identify gaps in optimization.
• Collaborate with teams to inform decision-making.

Kenntnisse

SEO analytics

Data analysis

Google Analytics 4

Communication skills

Problem-solving

Tools

Google Search Console

Looker Studio

Excel

Google Sheets

SQL

Jobbeschreibung

We are looking for a highly analytical SEO Analyst / Data Specialist to take ownership of SEO measurement, reporting, and performance insights. This role is critical in turning raw data into actionable recommendations that directly influence strategy, experimentation, and growth. You will work closely with SEO strategists, content teams, and leadership to ensure every SEO decision is guided by data.

Key Responsibilities

• Create and maintain dashboards (rankings, CTR, conversions, revenue attribution, etc.) to track SEO performance.
• Set up and manage KPI tracking for organic traffic, bounce rate, keyword performance, and conversions.
• Conduct cohort analyses, keyword cannibalization checks, and trend analyses to identify gaps and opportunities.
• Provide insights and recommendations that feed directly into SEO strategy, testing, and ongoing optimization.
• Collaborate with marketing, content, and product teams to ensure SEO insights inform decision-making at all levels.
• Ensure accurate data collection and reporting, working with analytics and dev teams as needed.

Job Requirements

• Must-Haves
• 2–4 years in SEO analytics, web analytics, or data analysis roles.
• Strong expertise in Google Analytics 4, Google Search Console, Looker Studio (or equivalent BI tools).
• Proficiency in Excel / Google Sheets and at least basic SQL for data querying.
• Experience building SEO dashboards and reports for stakeholders at different levels.
• Strong problem-solving, analytical, and communication skills.

• Nice-to-Haves
• Familiarity with BI platforms like Tableau or Power BI.
• Experience analyzing enterprise or multi-market SEO data sets.
• Knowledge of Python / R for automation and advanced analytics.
• Experience supporting A / B testing and experimentation frameworks.