Senior Product Marketing Manager (all genders)

Zalando Marketing Services; Berlin; Hybrid; EUR 100.000 - 125.000; Vollzeit

Zusammenfassung

A leading e-commerce company in Berlin is seeking a Product Marketing Strategist to drive the marketing strategy for advertising products. The ideal candidate will ensure partners leverage product offerings while generating excitement around new releases. Experience in digital product marketing and B2B communications is essential, along with a collaborative mindset. Benefits include a hybrid working model, employee shares, and generous vacation days.

Leistungen

Employee shares program

40% off fashion and beauty products

2 paid volunteering days

Hybrid working model

Work from abroad for up to 30 days

27 days of vacation

Relocation assistance

Health and wellbeing options

Mental health support

Qualifikationen

• Experience in delivering digital products across multiple markets.
• Deep B2B product marketing experience with a storytelling ability.
• Experience in a fashion e-commerce company or digital media agency.

Aufgaben

• Conduct research to guide product marketing strategy development.
• Collaborate with teams to bring new advertising solutions to market.
• Design and execute go-to-market strategies for new solutions.
• Measure impact through data and insights and drive improvements.

Kenntnisse

Digital product marketing

B2B storytelling

Project management

Collaboration

Jobbeschreibung

About the role & the team

Zalando Marketing Services (ZMS) is the 360 marketing unit for Zalando’s brand partners. We offer a diverse product suite that spans multiple marketing channels enabling brands to achieve their advertising objectives in the digital space based on deep consumer insights and a unique fashion beauty sports and designer context.

The Product Marketing Team at ZMS is responsible for the successful launch of our range of advertising solutions representing the voice of the partner and collaborating closely with both commercial and product teams to develop and execute effective go-to-market strategies.

You will be responsible for driving the product marketing strategy for our portfolio of advertising products and services ensuring partners are empowered to leverage our offers to their fullest potential whilst generating excitement on new product releases. Were looking for a strategist and marketer with a sales mindset wholl combine product strategy with engaging storytelling and tactical experimentation across a range of products and services. As part of the Product Marketing Team youll spearhead the successful launch of partner offers with a focus on driving product adoption by meeting the diverse needs of our partners.

Inclusive by design

At Zalando our vision is to be the leading pan-European ecosystem for fashion and lifestyle e-commerce - one that is inclusive by design. We only assess candidates based on qualifications merit and business needs. We welcome applications from people of all gender identities sexual orientations personal expressions racial identities ethnicities religious beliefs and disability statuses. We only want to know why youre great for this role so please avoid including your picture age and marital status in your CV as well.

We want to provide you with a great candidate experience. Please feel free to inform us of any accommodations you may need so we can best support and assist you throughout the hiring process.

• our diversity & inclusion strategy : WED LOVE YOU TO DO (AND LOVE DOING)

Responsibilities

• Strategy Development: Youll conduct Partner Market and Product Research to understand trends and the competitive landscape and guide product marketing strategy development. You will use this research to understand and develop differentiated and impactful value propositions developing marketable narratives that articulate what is different better and remarkable about our product and service offerings.
• Collaborate and Influence: Youll work closely with Product Managers Sales and Marketing teams to bring new advertising solutions to market.
• Develop and execute: Youll be responsible for designing and executing comprehensive go-to-market strategies to launch new or improved advertising solutions. Youll create product marketing assets to drive awareness and adoption of these solutions.
• Drive for impact: Youll measure impact through data and insights experiment and drive continuous improvement of the products and services you are supporting.

We’d love to meet you if

• You have experience owning and delivering high quality digital products / digital experiences across multiple markets. You have experience defining value propositions for new products as well as shaping and delivering the marketing strategy.
• You have deep B2B product marketing experience. Youre a storyteller at heart and can distill complex concepts / products into clear and compelling communications.
• You have experience preferably within a fashion e-Commerce company a digital media agency or retailer.
• Strong experience in Project and Stakeholder Management by building trust-based relationships within a matrix environment
• You are a team player who loves collaborating with internal and external stakeholders. You live for change embrace collaboration and act proactively.

Our offer

• Employee shares program
  40% off fashion and beauty products sold and shipped by Zalando 30% off Zalando Lounge discounts from external partners
• 2 paid volunteering days a year
• Hybrid working model with 60% remote per week actual practice is up to each team to best support their collaboration
• Work from abroad for up to 30 working days a year
• 27 days of vacation a year (for Zalando SE)
• Relocation assistance available (subject to prior agreement)
• Family services including counselling and support
• Health and wellbeing options (including Gympass)
• Mental health support and coaching available