Senior Growth Marketing Manager

SoSafe; Köln; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading cybersecurity awareness platform in Köln is seeking a Senior Growth Marketing Manager to accelerate growth through full-funnel initiatives. You'll optimize paid acquisition, lead experiments, and collaborate with sales and marketing teams to drive measurable impact. Ideal candidates have 6+ years of B2B SaaS experience and a data-driven approach to marketing. Flexible hours and excellent perks offered.

Leistungen

Flexible hours

33 vacation days

Access to Open Up, corporate discounts

Virtual events

Tech equipment

Qualifikationen

• 6+ years of experience in growth marketing or full-funnel marketing roles in B2B SaaS.
• Proven track record of successful paid acquisition and SEO.
• Strong analytical mindset to prioritize growth opportunities.

Aufgaben

• Own and execute full-funnel growth initiatives.
• Optimize paid acquisition channels to drive qualified leads.
• Lead experimentation to improve conversion rates.

Kenntnisse

Growth marketing

Demand generation

Data analysis

SEO

Cross-functional collaboration

Jobbeschreibung

SoSafe is one of the leading human risk management providers in Europe. Our award-winning awareness platform triggers behavioural change by providing effective and engaging training and simulations on cybersecurity and data protection. Cybercrime is predicted to cost the world $10.5 trillion annually by 2025 — we invite you to be part of the solution!

Growth marketing at SoSafe is a small, but experienced team with skillsets across performance, web development, SEO, experimentation, conversion rate optimization, and lifecycle. The team is focused on driving replicable and sustainable value for the business while maintaining strong efficiency and ROI. We’re looking for a proven Senior Growth Marketing Manager who can help us accelerate this momentum — someone who thrives in a fast-paced environment, blends creativity with analytical insight, and thinks holistically about growth.

In this role, you’ll own and execute full-funnel growth initiatives that drive measurable pipeline and revenue impact. You’ll collaborate closely with the broader marketing, sales, and revenue operations teams to scale acquisition, optimize conversion, and deliver meaningful experiences across the customer journey. If you’re a hands‑on, data‑driven marketer who thinks experimentation‑first and wants to help lead a market‑leading SaaS business through its next stage of growth, we want to talk to you!

Here’s how you’ll make a difference:

• Support Full Funnel & Growth strategy that spans awareness to revenue generation — integrating paid acquisition, SEO, email marketing, conversion optimization, and lifecycle marketing to deliver measurable impact.

• Optimize paid acquisition channels, specifically paid social (Linkedin, Meta, etc.) to efficiently drive qualified leads and opportunities.

• Lead experimentation across landing pages, website journeys, and forms — leveraging data and customer insights to improve conversion rates and drive consistent funnel performance improvements.

• Develop and optimize nurture programs, product‑led growth loops, and re‑engagement campaigns that increase customer activation, retention, and expansion.

• Contribute to organic growth strategies, optimizing content and technical SEO to improve visibility and drive consistent inbound traffic and leads.

• Own the growth experimentation roadmap — designing, running, and analyzing A/B tests to drive incremental gains. Partner with RevOps to ensure accurate tracking, reporting, and attribution.

• Collaborate closely with Sales (SDRs, AEs), Product Marketing, and Customer Success to ensure alignment on pipeline targets, messaging, and customer insights — driving integrated go‑to‑market initiatives.

• Keep the customer at the center of every growth decision — ensuring campaigns and messaging are rooted in a deep understanding of user pain points, behaviors, and motivations.

What makes you a great fit:

• 6+ years of experience in growth marketing, demand generation, or full‑funnel marketing roles ideally within a B2B SaaS or technology environment.

• Proven track record of driving measurable business impact through paid acquisition, SEO, CRO, email/lifecycle marketing, and experimentation.

• Strong analytical mindset with experience using data to make informed decisions and prioritize growth opportunities.

• Demonstrated ability to operate in fast‑paced, high‑growth startup environments with high output and ownership.

• Deep understanding of SaaS sales structures and how to partner effectively with SDRs and AEs to drive qualified pipeline and revenue.

• Hands‑on experience managing budgets, setting KPIs, and optimizing for funnel efficiency.

• Excellent cross‑functional collaboration and communication skills — comfortable working with marketing, sales, and product teams to execute aligned growth strategies.

• Highly customer‑centric — motivated by understanding buyer journeys and creating value at every touchpoint.

• Fluent in English, with a preference for candidates who also speak French, German, or Spanish.

• Growth mindset — you thrive on experimentation, continuous learning, and finding new ways to improve performance.

What we offer

• Work/Life balance: Flexible hours, 33 vacation days

• Wellbeing and financial support: Access to Open Up, corporate discounts

• Connection & community: Virtual events, collaborative team activities, and opportunities for local meet‑ups

• And the list goes on: Tech equipment, referral bonuses, dog‑friendly HQ

*Perks and benefits listed above are for full‑time employees and may vary slightly by office location. These are just a sample — you'll learn more during the interview process.

About Us

At SoSafe, we’re on a mission to make the digital world safer by addressing the human factor in cybersecurity. As one of the fastest‑growing security awareness scale‑ups worldwide, we leverage behavioural science and data‑driven learning to empower people against cyber threats. Our Human Risk Management approach helps organisations turn their employees into their strongest line of defence.

Backed by leading VCs like Highland Europe and Global Founders Capital, we’re rapidly expanding across the globe. We’re looking for team players who want to drive meaningful change in cybersecurity, take ownership of their work, and grow with us.

If you thrive in a vibrant, purpose‑driven environment that values innovation, diversity, and collaboration, then this is the place for you!