Senior Display Marketing Manager (f/m/x)

AUTO1 Group; Berlin; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

As a Senior Display Marketing Manager at a leading digital automotive platform in Berlin, you will spearhead display advertising efforts across various channels including GDN and Programmatic display. This role involves strategic ownership from ideation to performance optimization, with an emphasis on innovative retargeting strategies. Join a diverse team and contribute to revolutionizing the automotive buying experience.

Leistungen

Dedicated education budget

Discounts on well-known brands

Flexible working hours

30 days vacation

Free access to Headspace

Qualifikationen

• 2+ years’ experience in display advertising, with hands-on expertise in GDN, Native, and Programmatic.
• Strong track record with retargeting campaigns and data-driven campaign management.
• Fluent in English and in another European language.

Aufgaben

• Develop and execute display strategies across GDN, Native, and Programmatic platforms.
• Lead A/B testing for optimization of creatives and placements.
• Analyze campaign data and extract actionable insights.

Kenntnisse

Data-driven campaign management

Creativity in marketing

Retargeting strategies

Audience management

Analytical skills

Organizational skills

Collaboration

Jobbeschreibung

Autohero is Europe’s largest independent used car dealer, revolutionizing the way customers find and buy cars. As part of the Auto1 Group, we are disrupting one of the largest industries still dominated by traditional players. With our unique online and offline presence, we offer customers a seamless, transparent, and hassle-free car-buying experience.

Our pioneering team of marketing experts uses data-driven insights to run efficient performance marketing campaigns and improve the customer journey. We operate all acquisition marketing and conversion optimization activities fully in-house, giving you the best environment to learn and grow.

We are looking for a Senior Display Marketing Manager (f/m/x) to lead and scale our display advertising channels, including Google Display Network (GDN), Native (Taboola/Outbrain), and Programmatic Display (DV360, The Trade Desk). You will have end-to-end creative and strategic ownership: from ideation and briefing to design, A/B testing, and performance optimization. You will also be responsible for advanced retargeting strategies and maximizing ROI through data-driven decision-making.

Job Description

• Develop and execute display strategies across GDN, Native, and Programmatic platforms, with a strong focus on retargeting and audience segmentation
• Own the creative process: ideate, brief, and collaborate with design teams to deliver high-performing ad creatives
• Lead A/B testing and experimentation to optimize creative assets, targeting, and placements for maximum ROI
• Analyze campaign data, extract actionable insights, and iterate to improve performance across all display channels
• Stay ahead of industry trends, new features, and best practices in display and programmatic advertising
• Mentor and support junior and mid-level team members, fostering a culture of innovation and data-driven marketing
• Collaborate cross-functionally with brand, product, and analytics teams

Qualifications

• 2+ years’ experience in display advertising, with hands-on expertise in GDN, Native (Taboola/Outbrain), and Programmatic (DV360, The Trade Desk)
• Strong track record with retargeting campaigns and audience management on display platforms
• Proven ability to drive growth and ROI through data-driven campaign management and creative testing
• Analytical skills and experience with advanced reporting and optimization tools
• Creative mindset and experience briefing and collaborating with designers
• Highly organized, proactive, and able to manage multiple projects simultaneously
• Fluent in English and in another European language

Additional Information

• Once a unicorn, now a listed public company, be part of our success story!
• We invest in your personal and professional growth with a dedicated education budget for online courses, conferences and trainings
• More than 90 different nationalities make up for a truly international and diverse working environment
• We offer discounts on well-known brands like Flaconi, Bosch, Apple and Sky, as well as special offers on used cars for you, your family and your friends
• Your work-life balance and working from home are part of our culture, so we offer you working from home options, flexible working hours and 30 days of vacation
• Stay Mindful! We believe that mental well-being is crucial for your personal and professional success. Release tension with free access to Headspace!

Contact
Joanna Sinicka

At AUTO1 Group we live an open culture, believe in direct communication, and value diversity. We welcome every applicant; regardless of gender, ethnic origin, religion, age, sexual identity, disability, or any other non-merit factor

About the company

AUTO1 Group is Europe’s leading digital automotive platform for buying and selling used cars online.

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