Senior Creative Strategist – Performance Marketing (Ad Creation Team) (all genders)

Glow25; Berlin; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A dynamic beauty company based in Berlin is seeking a Senior Creative Strategist to lead the development of innovative strategies across paid media channels. This role requires a strong understanding of performance-driven strategies and a proven track record of producing high-quality, impactful content. Join us for a flexible work environment, generous benefits including a home office allowance, and an emphasis on personal development. We encourage applications from individuals from diverse backgrounds to enhance our team and our mission.

Leistungen

Flexible hours and smart time tracking

€500 allowance for workspace setup

40% discount on products

30 vacation days plus additional unpaid days

Health insurance reimbursement

Pension plan contribution

Access to discounts through corporate benefits

Qualifikationen

• 5 years experience in performance-driven creative strategy, ideally in D2C or beauty.
• Strong understanding of paid social and partner page creative mechanics.
• Proven track record of high-performing ads and funnels.
• Excellent storytelling and analytical skills.
• Fast and structured working style.

Aufgaben

• Develop creative strategies and messaging frameworks for paid channels.
• Translate customer insights into high-converting content ideas.
• Collaborate to execute assets end-to-end.
• Write briefs and oversee creative production.
• Continuously test and optimise content formats.
• Identify new opportunities for acquisition content.
• Manage projects for creative delivery and updates.

Kenntnisse

Performance-driven creative strategy

Paid social knowledge

Strong storytelling

Analytical thinking

Briefing skills

Jobbeschreibung

Welcome to Glow25!

We are a dynamic fast-growing beauty and pro-aging company based in Berlin.

Our heartfelt mission : Glow moments that last for our community and for us as a team.

Work at Glow25 should inspire, excite and be fun. That's why we're looking for smart empathetic people who take ownership and grow with us.

Join Glow25 and help us redefine beauty. We're excited to meet you!

These are our current challenges and future goals:

Senior Creative Strategist in a highly autonomous role within the Performance Marketing Ad Creation Team. You craft creative strategies, define acquisition angles and optimise content across Meta, TikTok, Google/YouTube Native and partner page funnels. You collaborate closely with the Team Lead Ad Creation Performance Marketing Partner / Advertorial Pages and the Creative Pod to produce standout assets with strong performance impact. Build for an international‑first setup with structured cross‑market knowledge transfer and asset sharing across all teams.

This is where we need your support:

• You develop creative strategies, story angles and messaging frameworks for paid channels and partner pages spanning short‑form and long‑form formats tailored for both video and written content.
• You translate customer insights and performance data into innovative high‑converting content ideas.
• You collaborate with the Team Lead Ad Creation Performance Marketing Partner Pages and the Creative Pod to execute assets end‑to‑end.
• You write briefs, scripts and hooks and you oversee creative production.
• You continuously test and optimise content formats based on performance data.
• You stay ahead of platform trends and identify new opportunities for acquisition content.
• You own end‑to‑end project management for creative delivery, business‑as‑usual and campaign updates including timelines, stakeholder alignment and QA.

You have the following experience:

• 5 years experience in performance‑driven creative strategy (ideally D2C / beauty / wellness).
• Strong understanding of paid social and partner page creative mechanics.
• Proven track record of high‑performing ads and funnel assets.
• Excellent storytelling, analytical thinking and briefing skills.
• Fast, structured, performance‑focused working style.

Thats something you can look forward to:

• Work flexibly in the way that suits you best. Work when and where you're most productive with flexible hours and smart time tracking.
• Home office Done right. We've got you covered: receive a one‑time €500 allowance to set up your perfect workspace.
• Fully equipped from day one. Mac or Windows – you choose what works best for you.
• Glow Card your monthly treat. Get €50 every month to spend however you like – that's €600 a year just because.
• Learning is part of the deal. Whether it's our Glowcademy dedicated learning time or personal development support we invest in you not just in numbers.
• Lets Glow! Enjoy 40% off our entire product range, yes everything.
• Take a break you've earned it. 30 vacation days, 1 personal holiday up to 10 additional unpaid days off when you need a real reset. Oh and New Year's Eve – that’s a day off too!
• Stay healthy stay glowing. Our company health insurance reimburses up to €600 per year for extras like vision aids, alternative medicine or dental cleanings.
• Thinking ahead. After your probation period we contribute €600 toward your pension plan and if you add more we top it up with an extra 20%.
• Exclusive partner perks. Get access to discounts and special offers from top brands through our corporate benefit platforms.
• Team spirit to go. Our Glow25 merch is more than just fabric – it's your badge of belonging.
• Culture that truly shines. For five years in a row we've been recognized as a Top Company on Kununu – proof of the strong positive and genuine culture we live every day.

Yay! You've made it this far!

But there's one more thing we want to say: Don’t hesitate! Especially if you're a woman or from an underrepresented group. Even if you don't check every box we want to encourage you to apply anyway. We believe that a diverse range of perspectives and experiences makes a team stronger and the stronger our team is the better we can fulfil our mission of helping people bring more energy into their daily lives.

Required Experience : Senior IC

Key Skills : Automation, Biotechnology, ABAP, Flash, Learning Management System, LNG

Employment Type : Full‑Time

Experience : years

Vacancy : 1