Senior Conversion Optimization Manager (f / m / d)

Raisin; München; Vor Ort; EUR 45.000 - 60.000; Vollzeit

Zusammenfassung

A financial service company in Munich is seeking a skilled marketing professional to optimize PPC and affiliate landing page tests. This role requires a strong analytical mindset and proficiency with A/B testing platforms, BI systems, and UX design. You will collaborate closely with cross-functional teams including Product and Analytics to ensure data-driven decision making within a regulated financial environment. Competitive benefits include a development budget, flexible working hours, and a company pension scheme.

Leistungen

Employee Development Budget of €2,000

Access to Babbel for language learning

Flexible working hours and 30 vacation days

Company pension scheme with 20% support

Subsidized Urban Sports Club membership

Subsidized Deutschland Ticket

JobRad bike leasing and insurance coverage

Snacks and daily fresh fruit in the office

Relocation support available

Qualifikationen

• Strong analytical mindset with solid statistics understanding.
• Advanced experience with BI systems, ideally Looker.
• Hands-on with A/B testing platforms.

Aufgaben

• Optimize landing page tests and ad copy.
• Take ownership of conversion optimization.
• Analyze and interpret test results.

Kenntnisse

Analytical mindset

Experience with BI systems

A/B testing knowledge

UX and web design expertise

Basic front-end development

Web analytics experience

Communication skills

Tools

Looker

Google Analytics

Hotjar

Jira

Jobbeschreibung

Your Responsibilities

• Optimize PPC and affiliate landing page tests, app store listings, ad copy, and potentially additional funnel steps in close collaboration with Product teams.
• Take ownership of conversion optimization within the Marketing department, working closely with the Paid Channel teams.
• Generate and refine hypotheses collaboratively with stakeholders across Marketing, Product, and Analytics.
• Design A / B and incrementality test setups, prepare documentation, and moderate prioritization discussions with Channel, Analytics, and Product teams.
• Create landing pages independently using Contentstack CMS, A / B testing platforms, or landing page builders, or work jointly with other teams to do so.
• Ensure statistically sound test implementation and structured tagging of traffic within A / B tools.
• Analyze and interpret test results using A / B testing platforms, Looker BI, and other analytical tools, and proactively share findings and insights with stakeholders.
• Champion and embed data-driven experimentation as a core philosophy within the Marketing organization.
• Work with precision and compliance awareness within a regulated financial environment.

Your Profile

Key Qualifications and Skills

• Strong analytical mindset with solid understanding of statistics, especially regarding sample sizes and test interpretation.
• Advanced experience working with BI systems (ideally Looker).
• Hands-on experience with one or more A / B testing platforms.
• Expertise in UX and web design.
• Basic front-end development skills, including CSS adjustments and familiarity with HTML and basic JavaScript (for triggers).
• Experience with web analytics and heatmapping tools (e.g., Google Analytics, Hotjar, etc.).
• Excellent communication and collaboration skills for effective stakeholder management.

Additional Skills

• Understanding or curiosity about financial products and services.
• Experience with workflow organization in ticketing tools (e.g., Jira).
• Familiarity with PPC marketing (e.g., Google Ads).
• Experience collaborating with SEO teams and understanding their requirements.
• Basic graphic design skills and ability to make smaller visual adjustments independently.
• Understanding of CLTV, customer cohorts, and ROAS as key metrics for marketing optimization.

Join our mission, join our team - and grow with us!

At Raisin, we care about each other and it is one of our top priorities to foster an open and caring environment in which everyone feels welcome and comfortable. Our culture is strongly driven by our ambitious team, which connects more than 65 different nationalities.

You'll find us in our modern and open office in the trendy Kreuzberg district with a view of the Spree River, ideally connected to public transportation and surrounded by a variety of restaurants and shopping opportunities.

As part of our team, you will benefit from :

• Employee Development Budget of €2,000 and four full training days per year.
• Access to Babbel for continuous language learning.
• Flexible working hours, home office and 30 vacation days.
• A company pension scheme (Betriebliche Altersvorsorge), which we support with 20%.
• Enjoy more than 50+ different sports with Urban Sports Club : We subsidize your membership with more than €20 per month.
• Do you miss being in the office? The Deutschland Ticket gets you there, which we subsidize with €25 per month.
• Love cycling? With JobRad, lease the bike of your choice and enjoy tax savings, plus Raisin covers your monthly insurance costs.
• Hungry all the time? Snacks, daily fresh fruit as well as drinks provided at the office.
• You are moving from another country or city to join us? We may support your relocation.