Senior Brand & Innovation Manager - Consumer Health division Job Details

Healthcaremarketing; Leverkusen; Vor Ort; EUR 80.000 - 110.000; Vollzeit

Zusammenfassung

A leading healthcare company in Leverkusen is seeking a Senior Brand & Innovation Manager for its Consumer Health division. The role involves driving brand performance, leading innovative projects, and collaborating with cross-functional teams. Ideal candidates have a university degree and at least 10 years of experience in strategic marketing in the OTC/RX or FMCG industry. Strong leadership and analytical skills are essential. Join us to make a significant difference in health and wellness globally.

Qualifikationen

• 10 years’ experience in Strategic Marketing in OTC/RX and FMCG industry.
• Proven track record in Innovation, including new product developments.
• Effective leadership of cross functional Teams is a must.

Aufgaben

• Responsible for sales and profit development (P&L ownership).
• Translates brand strategies into actionable local plans.
• Develops innovation pipeline in alignment with local teams.

Kenntnisse

Strategic Marketing

Innovation

Leadership

Analytical Skills

Ausbildung

University Degree in Business

Tools

AI in Brand Activations

Jobbeschreibung

At Bayer we’re visionaries, driven to solve the world’s toughest challenges and striving for a world where ,Health for all, Hunger for none’ is no longer a dream, but a real possibility. We’re doing it with energy, curiosity and sheer dedication, always learning from unique perspectives of those around us, expanding our thinking, growing our capabilities and redefining ‘impossible’. There are so many reasons to join us. If you’re hungry to build a varied and meaningful career in a community of brilliant and diverse minds to make a real difference, there’s only one choice.

Senior Brand & Innovation Manager - Consumer Health division

Your Tasks and Responsibilities:

• Responsible for the sales and profit development (P&L ownership and accountability) of respective brands within the country.
• Monitors brand development and launch execution, with recommendations on how to improve or further accelerate.
• Translates enterprise/cluster brand strategies into actionable plans for the brand locally.
• Drives alignment between the Category/Brand and Customer teams locally.
• Develops short term, mid-term, and long-term innovation pipeline, aligning with Customer local teams as early as possible.
• Explores new possibilities and ideas to market the brands, prepares and designs the launch plans for new products /brands based on validated consumer insights.
• Cooperates within the Category Cluster Team, sharing success stories and best practices within the wider brand community in the Cluster and beyond in a timely and productive way, at the same time re-applying proven models from other geographies.
• Excels in roll-out and application of newly revamped Tb4L (Transforming Brands For LIFE) tools and processes.

Who you are:

• Educated to degree standard: preferably university degree (in Business related qualification).
• 10 years’ experience in Strategic Marketing in OTC/RX and FMCG industry with solid track record of success (including delivering on targets).
• Proven track record in Innovation, including new product developments (NPDs) and commercial launches.
• Experienced in guiding projects from strategic ideation through the concept phase and process management to go-to-market (GtM) activation plans, including setting key performance indicators (KPIs) and achieving successful execution results.
• Digital and HCP marketing as well as international experience are strong advantages.
• Effective & inspirational leadership of cross functional Teams (local / regional) is a must.
• Knowledge of omnichannel strategies with strong focus on commercial excellence in execution.
• Focus on constant development & proactively seeking feedback.
• Leadership qualities and skills, strong team player and interpersonal skills.
• Broad understanding of the total business and the ability to work in cross functional environment.
• Analytical skills to monitor and steer the brands with spirit of proper prioritization.
• Ability to work under pressure, managing complexity and set the right priorities to meet deadlines.
• Successful implementation of AI in brand activations, cross functional projects.
• Excellent written and verbal communication skills, capability to adapt to audience specifics: Fluent English.

YOUR APPLICATION

This is your opportunity to tackle the world’s biggest challenges with us: Maintaining our health, feeding growing populations and slowing the rate of climate change. You have a voice, ideas and perspectives and we want to hear them. Because our success begins with you. Be part of something big. Be Bayer.

Bayer welcomes applications from all individuals, regardless of race, national origin, gender, age, physical characteristics, social origin, disability, union membership, religion, family status, pregnancy, sexual orientation, gender identity, gender expression or any unlawful criterion under applicable law. We are committed to treating all applicants fairly and avoiding discrimination.

Division: Consumer Health

Reference Code: 853851

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