Product Marketing Manager, Matterport DACH - Frankfurt

CoStar Group; Frankfurt; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading technology firm in Frankfurt seeks a Marketing Manager to adapt and execute global campaigns tailored for the DACH market. The role requires strong B2B product marketing experience and excellent analytical skills. You will collaborate with cross-functional teams and manage integrated marketing campaigns across various channels. The company offers competitive compensation, professional development opportunities, and a culture of innovation.

Leistungen

Competitive compensation

Performance-based incentives

Access to training and professional development

Qualifikationen

• Minimum 5 years of B2B product marketing experience.
• Experience with SaaS products preferred.
• Proven success in adapting global marketing campaigns.

Aufgaben

• Adapt global marketing campaigns for DACH market.
• Manage B2B marketing campaigns across multiple channels.
• Collaborate with sales and customer success teams.

Kenntnisse

B2B product marketing

Campaign localization

Analytical skills

Excellent communication

Ausbildung

Bachelor’s degree

Master’s degree preferred

Jobbeschreibung

RESPONSIBILITIES

Localization & Market Adaptation

• Adapt and execute global marketing campaigns to align with DACH market trends, audience expectations, and regulatory requirements.
• Develop specific messaging, creative, and assets that communicate the value of Matterport’s platform across multiple industries, including real estate, retail, design, hospitality, and construction.
• Collaborate with global teams to ensure brand consistency while tailoring campaigns for regional cultural and business nuances.
• Translate global product launches and initiatives into locally relevant go-to-market strategies.

Campaign Development & Execution

• Manage the rollout of integrated B2B marketing campaigns across digital, content, social, and event channels for the markets.
• Work closely with agencies, media partners, and event organizers to amplify Matterport’s brand visibility in the region.
• Produce localized case studies, customer stories, and thought leadership that highlight Matterport’s impact within key sectors.

Cross-Functional Collaboration

• Partner with Product, Sales, and Customer Success teams to ensure marketing activities align with DACH business goals and customer priorities.
• Support sales enablement through localized tools, presentations, and campaign assets.
• Collaborate with CoStar Group’s marketing organization to integrate Matterport messaging within broader CoStar campaigns.

Analytics & Continuous Improvement

• Measure and analyze campaign performance to assess effectiveness and ROI within the DACH market.
• Identify trends and insights to refine targeting, messaging, and creative strategy.
• Provide regular reporting and optimization recommendations to global marketing leadership.

Industry Engagement

• Represent Matterport at regional industry events, trade shows, and conferences, promoting the company’s leadership in spatial data and digital twin technology.
• Build relationships with industry partners, associations, and media to strengthen Matterport’s reputation in the DACH market.

QUALIFICATIONS

• Bachelor’s degree or equivalent experience required; Master’s degree in a related field preferred.
• Minimum 5 years of B2B product marketing experience, ideally with SAAS products.
• Proven success localizing or adapting global campaigns for regional markets, preferably within technology, SaaS, or proptech sectors.
• Strong understanding of the business environment and customer behavior across multiple verticals.
• Excellent written, verbal, and presentation skills; ability to adapt messaging for diverse audiences.
• Data-driven approach with strong analytical skills and experience using marketing performance tools.
• Collaborative, resourceful, and thrives in a fast-paced, innovation-driven environment.
• Experience in real estate, design, construction, or related industries is a plus but not required.

WHAT’S IN IT FOR YOU

Working at CoStar Group means joining a culture of collaboration, innovation, and excellence that attracts top talent across disciplines. In addition to competitive compensation and performance-based incentives, you’ll have access to training, professional development programs, and career advancement opportunities within CoStar Group’s growing global operations.