Product Marketing Manager- Branding Solutions, DACH - Hamburg

TikTok; Hamburg; Vor Ort; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading tech company in Hamburg is seeking a Product Marketing Manager to lead go-to-market strategies for advertising solutions. The successful candidate will have over 5 years of experience in media marketing, strong knowledge of the German market, and expertise in performance marketing. Your role will involve collaboration with sales teams and understanding client needs to drive product adoption and growth. This position offers a dynamic work environment in a rapidly growing company.

Qualifikationen

• 5+ years experience in marketing, preferably product marketing.
• Strong knowledge of the German market and media ecosystem.
• Ability to thrive in ambiguity and adjust quickly to change.

Aufgaben

• Lead go-to-market strategies for advertising solutions.
• Collaborate with sales teams to understand client needs.
• Develop sales education strategy.

Kenntnisse

Media sales expertise

Performance marketing

Communication skills

Analytical skills

Client service orientation

Jobbeschreibung

Responsibilities

As a Product Marketing Manager, you will lead go-to-market for advertising solutions in DACH. Sitting as part of the Product Solutions & Operations (PSO) team, you will collaborate closely with our biggest clients, in-market sales, headquarter product and European product marketing teams in a high growth environment. An ability to self-motivate, prioritise and influence partners and clients are key skills. As the successful candidate, you must have experience working in digital performance marketing, ideally in a product marketing role.

Responsibilities:

• Own TikTok's branding products GTM strategies and grow revenue & product adoption in DACH, with a focus on CPG / Beauty, Media & Entertainment and Commerce
• Become the in-market product expert by partnering closely with sales team and their biggest clients to deeply understand customer pain points, product needs and business requirements
• Ensure a market- and client-first approach by working closely with our biggest advertisers and help increase product adoptions, identify blockers and growth opportunities
• Act as the voice of the market in product, synthesise market insights and collaborate with product and global/regional teams to identify solutions
• Collaborate with XFN teams on product GTM and adoption strategies which would include narratives, solutions packages, best practices and product recommendations
• Develop sales education strategy and partner closely with subject matter experts in the sales org to ensure a high standard of product knowledge

Qualifications

Minimum Qualification(s):

• 5+ years experience working within media in marketing, ideally in a product marketing capacity
• Expertise in media sales and performance marketing (specifically paid social media)
• Strong knowledge of the German market and media ecosystem
• Excellent communication, presentation and analytical skills
• Customer service orientation and experience working in a client facing capacity
• A commercial mindset with a history of delivering against stretching performance goals.
• A fast learner with a good sense of judgment and original thinking. Ability to thrive in ambiguity and adjust quickly to change.

Preferred Qualification(s):

• Industry expertise in Travel, Auto or Finance

About TikTok

TikTok is the leading destination for short-form mobile video. At TikTok, our mission is to inspire creativity and bring joy. TikTok's global headquarters are in Los Angeles and Singapore, and we also have offices in New York City, London, Dublin, Paris, Berlin, Dubai, Jakarta, Seoul, and Tokyo.

Why Join Us

Inspiring creativity is at the core of TikTok's mission. Our innovative product is built to help people authentically express themselves, discover and connect – and our global, diverse teams make that possible. Together, we create value for our communities, inspire creativity and bring joy - a mission we work towards every day.

We strive to do great things with great people. We lead with curiosity, humility, and a desire to make impact in a rapidly growing tech company. Every challenge is an opportunity to learn and innovate as one team. We're resilient and embrace challenges as they come. By constantly iterating and fostering an "Always Day 1" mindset, we achieve meaningful breakthroughs for ourselves, our company, and our users. When we create and grow together, the possibilities are limitless. Join us.

Diversity & Inclusion

TikTok is committed to creating an inclusive space where employees are valued for their skills, experiences, and unique perspectives. Our platform connects people from across the globe and so does our workplace. At TikTok, our mission is to inspire creativity and bring joy. To achieve that goal, we are committed to celebrating our diverse voices and to creating an environment that reflects the many communities we reach. We are passionate about this and hope you are too.