Product Marketing Manager (B2B SaaS) bei Staffbase SE

Staffbase SE; Chemnitz; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading communication technology firm in Chemnitz is looking for a Product Marketing Manager to drive narrative and market strategy for the Email product line. Candidates should have at least 2 years of experience in product marketing and strong analytical skills. This role encompasses relationship management, market research, and competitive analysis, offering a competitive compensation package and flexible working models.

Leistungen

Competitive salary packages

Flexible working time models

Yearly budget for external training

31 vacation days annually

Monthly Wellbeing Allowance

Company pension scheme

Ergonomic workplaces

Regular team events

Volunteer Day off

Employee Referral Program

Qualifikationen

• Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting.
• Excellent English language skills (C2) and business fluent German skills (C1).
• Ability to work independently and thrive in a highly distributed team.

Aufgaben

• Build and manage relationships with product management.
• Own project planning and implementation of product launches.
• Conduct market research including buyer personas and industry trends.
• Create and maintain messaging frameworks.
• Continually research competitors' messaging and business strategy.
• Frontline support for sales and partner teams.

Kenntnisse

Analytical thinking

Excellent communication

Presentation skills

Interpersonal skills

Strategic thinking

Detail-oriented

Creative thinking

Flexible

Jobbeschreibung

About Staffbase

We inspire people to achieve great things together. Our mission is to help organizations unlock the power of inspirational communication. Our award-winning communications channels - intranet, employee app and email - deliver experiences that drive engagement and inspire hearts and minds.

We’re headquartered in Chemnitz, Germany, with offices in many locations throughout the world, including New York, London, Berlin and Dresden. Our international team counts more than 750 employees from 45+ nationalities and we have a growing base of 2200+ customers that want to transform their employee experience. We are rapidly scaling, post-Series E ($115 million funding), have strong-growing revenue, and our customers love us.

As a Product Marketing Manager for our Email product line, you will be a member of the team responsible for creating the story we tell about Staffbase Email, as well as the plan for getting that story on the ground. You will be an advocate for our product’s value, practical use cases, and relative competitive benefits. You will immerse yourself in the market to gain knowledge to help you analyze and optimize our go-to-market strategy. Success in this role will require an analytical thinker with the ability to build strong partnerships across various functions and businesses.

What you’ll be doing

• Build and manage relationships with product management and be a knowledge base for information on upcoming product developments, their positioning, and demand strategy

• Own project planning and implementation of product launches across departments, including conducting workshops for sales & customer teams on messaging and positioning, pricing, etc.

• Conduct market research (buyer personas, messaging, win-loss analysis, in-depth interviews, industry trends, ideal customer profiles, and segmentation)

• Create and maintain messaging frameworks (buyer personas, customer pain points and needs, use cases, value propositions, and customer outcomes). Spearhead collateral creation based on your frameworks

• Continually research competitors, including their messaging, business strategy, and feature offerings. Own keeping detailed competitor information up to date

• Frontline support for sales, partner, and customer team,s including technical knowledge and positioning expertise

What you need to be successful

• Minimum of 2 years work experience in product marketing, product management, marketing communications, or business consulting

• Highly analytical. Ability to process technical information, customer feedback, team member input, and direction from leadership into strategic and concise output

• Excellent communication, presentation, and interpersonal skills

• Motivation, flexibility, and the ability to work independently

• Comfort working in a cross-departmental role requiring you to communicate often and well with others, as well as thrive in a highly distributed team

• Curious, strategic, detail-oriented, and creative

• Excellent English language skills (C2) and business fluent German skills (C1)

What you'll get

• Competitive Compensation - we offer attractive salary packages including LTIP (Long Term Incentive Plan)

• Flexibility - we offer flexible working time models and the option of hybrid work, and support this with a yearly flex work allowance of €1560

• Growth Budget - all employees get a yearly budget for external training of €1000 and one day off for growth per year (increase to two days in 2nd year)

• Recharge - with 31 vacation days annually (incl. one floating holiday), plus pro rata fully paid Fridays off during August

• Wellbeing - Monthly Wellbeing Allowance €35, from fitness to mental health, hobbies to relaxation

• Support - we’re offering a company pension scheme

• Health - The offices are equipped with fruits, drinks and snacks and ergonomic workplaces

• Team Building - Regular team and office events including the yearly Staffbase Camp

• Volunteers Day - you’ll get one day off per year for supporting a social project

• Employee Referral Program - one of your friends is a fit to one of our full-time openings? Refer them and get a referral bonus paid