Product Marketing Engineer

Allegro MicroSystems; Heidelberg; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading semiconductor company is seeking a Product Marketing Engineer to drive marketing strategies for the Position Sensor product line. This role involves developing go-to-market plans, analyzing market trends, and collaborating with cross-functional teams. The ideal candidate will have a background in Electrical Engineering and 3-7 years of experience in product marketing within the semiconductor industry. This position is based in Heidelberg, Germany, and requires up to 20% travel.

Qualifikationen

• 3-7 years of technical experience in Product Marketing or customer-facing roles in the semiconductor or electronics industry.
• Proven track record of successful marketing plans.
• Knowledge of magnetic sensor technology is a plus.

Aufgaben

• Develop marketing strategies for the Position Sensor product line.
• Create marketing collateral and execute campaigns.
• Collaborate with Sales for product training and engagement.

Kenntnisse

Excellent communication skills

Analytical skills

Collaboration

Ausbildung

Electrical Engineering Bachelor's degree

Jobbeschreibung

Overview

The Allegro team is united by a clear purpose—advancing technologies that make the world safer, more efficient, and more sustainable. With over 30 years of experience in semiconductor innovation, we bring that purpose to life across every part of the business—from breakthrough product development and customer success to how we show up for each other and the communities we serve.

The Opportunity

We are seeking a passionate and results-oriented Product Marketing Engineer to join our team. As a key driver of our Position Sensor product line, you will be responsible for developing and executing strategic marketing plans that drive product adoption and revenue growth. This is a highly visible role with a significant impact on Allegro's continued success in the magnetic sensor market.

What You Will Do

• Develop a deep understanding of the Position Sensor market, including customer needs, competitive landscape, and industry trends.
• Define and champion the product positioning and messaging for Allegro's Position Sensor portfolio, ensuring it resonates with target customers and differentiates us from competitors.
• Develop and execute go-to-market strategies for new product launches, working closely with Sales, Engineering, and other cross-functional teams.
• Create compelling marketing collateral including presentations, datasheets, application notes, website content, and sales tools.
• Plan and execute marketing campaigns across various channels to generate leads, increase brand awareness, and drive sales growth.
• Track and analyze key performance indicators (KPIs) to measure the effectiveness of marketing programs and make data-driven decisions.
• Collaborate with Sales to provide product training, support customer engagements, and gather market feedback.
• Maintain strong relationships with industry analysts, media, and key partners.
• Up to 20% Domestic and International Travel may be required

What You Will Need

• Electrical Engineering Bachelor’s degree or degree from a related discipline.
• 3-7 years of proven technical experience in Product Marketing or Customer facing technical roles within the semiconductor or electronics industry.
• Excellent written and verbal communication skills, with the ability to articulate complex technical concepts to diverse audiences.
• Proven track record of developing and executing successful marketing plans that drive measurable results.
• Strategic thinker with strong analytical, problem-solving, and decision-making abilities.
• Highly collaborative team player with excellent interpersonal skills.

Desired Qualifications

• Experience with automotive, industrial, and consumer markets.
• Knowledge of magnetic sensor technology and applications
• Familiarity with digital marketing tools and techniques.
• Solid understanding of analog or digital electronics and the semiconductor development process is beneficial in this position
• MBA or equivalent is a plus

Work Authorization and Equal Opportunity

Applicants for this position must be authorized to work for any employer in the U.S. We are unable to sponsor or take over current or future sponsorship of an employment visa.

At Allegro, we are committed to providing a harassment-free environment of mutual respect to fuel innovation through inclusive thought collaboration. Allegro is an Equal Opportunity Employer anddoes not discriminate on the basis of race, religion, color, sex, gender identity, sexual orientation, age, physical or mental disability, national origin, veteran status, parental status, or any other basis covered by appropriate law. Allegro makes hiring decisions based solely on qualifications, merit, and business needs at the time.

Eligible applicants must reside in a state where Allegro currently has an office location : This includes New Hampshire, Massachusetts, Texas, and Michigan. Certain positions (such as field sales roles) may be exempt from this requirement.