Marketing Specialist, Germany

UNIQLO; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading apparel retailer in Berlin is seeking a Senior Marketing Specialist to lead the marketing strategy in Germany. This role requires strong collaboration with local and global teams, and experience in consumer lifestyle brands. The position offers opportunities for travel and hybrid working arrangements, alongside competitive benefits including paid leave and a bonus scheme.

Leistungen

30 days of paid leave

Bi-annual leave Bonus Scheme

Global Profit Share Scheme

Meal Allowance

Mobility Allowance

30% Staff Discount

Employer-funded pension scheme

Qualifikationen

• 5+ years’ experience in marketing, preferably in consumer lifestyle or fashion apparel brands.
• Experience working in or with international brands is required.
• Strong writing and creative skills essential.
• Digital competences with an understanding of social media channels.

Aufgaben

• Build and execute marketing strategy for UNIQLO in Germany.
• Coordinate marketing events and activations.
• Conduct detailed campaign analysis and provide reports.
• Develop partnerships with external creators and businesses.

Kenntnisse

Marketing strategy building

Project management

Influencer collaboration

Data analysis

Fluent in English and German

Ausbildung

Bachelor's in business, Marketing, Communication or similar

Jobbeschreibung

Overview

UNIQLO is a leading brand of the Fast Retailing Group, one of the largest apparel retailers in the world. UNIQLO respects the individuality and lifestyle of all customers and takes pride in creating high quality, long-lasting, innovative clothing at an affordable price.

We are looking for a Senior Marketing Specialist to support the expansion of the UNIQLO business in Germany. The person in this role will contribute to the development and the execution of the marketing strategy for UNIQLO in Germany, including promoting the UNIQLO brand and our LifeWear concept in accordance with the EU marketing plan and the global marketing direction.

You will be based in our Berlin head office and report to the Country Brand Manager.

What you will be responsible for

• Building and executing the marketing strategy for UNIQLO Germany together with the wider Brand Marketing team, at both a local and Europe level
• Providing strategic support in the seasonal marketing plan and long-term activations, managing strategic projects aligned with company’s objectives
• Planning, coordinating and executing marketing events (store opening events, customer in-store activations, brand/product experiences, sustainability events, influencer events, live-streaming) in close collaboration with the marketing, sustainability and stores teams
• Conducting a detailed analysis of campaigns, track sales and create weekly Marketing/PR reports, share in cross-functional meetings to help adjust strategies
• Understanding Global and European assets and select as well as adapt them to local channels
• Taking ownership of the creation of media plans (out of home, magazines, print ads, etc) including leading the creative, media and production agencies
• Identifying and developing partnerships with external partners (local businesses, communities, creators, key opinion leaders, artists, brands etc.) to support campaigns, RE.UNIQLO studio, UTme! and grow regional brand awareness
• Coordinating and managing retail marketing activations and be the main point of contact for UNIQLO Germany stores (e.g., styling, installations, windows, sometimes via local partnerships)
• Building cross functional collaboration, especially digital marketing, store operations, visual merchandising, sustainability, other EU countries and global marketing teams

Skills, Experience and Attributes

• Bachelor's in business, Marketing, Communication or similar
• 5+ years’ experience in marketing, in consumer lifestyle or fashion apparel brands
• Experience working in or with international brands
• Experience working between local and global teams
• Experience across traditional and new media
• Experience working with influencers
• Affinity with sustainability is a plus
• Fluent in both English and German is essential
• Good project manager with attention to detail, very deadline oriented while maintaining the ability to work flexibly in a fast-moving work environment
• A self-starter, able to work both independently and in collaboration with other functions to achieve the company’s goals
• Strong writing and creative skills with the ability of finding new ways to connect and express brand values and characteristics
• Ability to read sales data and google analytics and draw conclusions/write summaries
• Digital competences with a good understanding of the relevant social media channels established and upcoming
• Eager to learn and willing to take on additional responsibilities
• Open to monthly travel

What we can offer you

• 30 days of paid leave per holiday year
• Bi-annual leave Bonus Scheme
• Global Profit Share Scheme
• Meal Allowance/month
• Mobility Allowance/month
• Staff Discount 30%
• Central location of stores and office
• Hybrid working, 2 days from home, 3 days in the office
• Employer-funded pension scheme

UNIQLO is an inclusive employer and we welcome applications from all profiles, regardless of age, race, gender, sexual orientation, disabilities or background.

We take data protection very seriously and understand the importance of protecting your privacy and Personal Information. For the recruitment process, you can find the applicable privacy policy on our site. This description does not include external links.

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