Marketing Manager Vileda (w/m/d)

Freudenberg; Weinheim; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading global employer is seeking a candidate in Weinheim for a key role in Product Portfolio Management. You will oversee commercialization and market growth, develop customer selling stories, and utilize data analytics for insights. The ideal candidate has a degree in Business Administration or Marketing and at least three years of experience in FMCG marketing, demonstrating strong communication and leadership skills.

Qualifikationen

• Minimum 3 years job experience in Marketing in FMCG.
• Use and understanding of IRI / Nielsen data and relevant market analytics tools.
• Ability to think and act holistically and critically.

Aufgaben

• Oversee commercialization, market growth, and profitability tracking.
• Develop and present customer selling stories to drive sales.
• Propose go-to-market marketing elements.

Kenntnisse

Product Portfolio Management

Customer Selling Stories

Data-Driven Insights

Strong business communication

Leadership skills

Team player

Ausbildung

Degree in Business Administration or Marketing

Jobbeschreibung

Working at Freudenberg: We will wow your world!

Responsibilities

• Product Portfolio Management: Oversee commercialization, market growth, profitability tracking, and go-to-market plans for both existing and new products.
• Customer Selling Stories: Develop and present compelling customer selling stories to drive top-line sales, product awareness, and trial for customer shelf sets.
• Go-to-market plans: Propose go-to-market trade/shopper marketing elements, including retailer product assortment, pricing, and merchandising (both in-store and online).
• Data-Driven Insights: Utilize data analytics to understand consumer/shopper insights, competitive trends, and key portfolio benefits, to derive action plans and provide continuous feedback to Regional and Global Teams.
• Financial Tracking: Monitor product P&L and Gross Margin mix by category to ensure financial health.

Qualifications

• Degree in Business Administration or Marketing, minimum 3 years job experience in Marketing in FMCG
• Use and understanding of IRI / Nielsen data and any relevant market analytics tools and deep understanding of KPIs and P&L
• Strong business communication (written and oral) & presentation skills
• Leadership skills, ability to think and act holistic and critical
• Team player, able to work in mixed teams across different functions

The Freudenberg Group is an equal opportunity employer that is committed to diversity and inclusion. Employment opportunities are available to all applicants and associates without regard to race, color, religion, creed, gender (including pregnancy, childbirth, breastfeeding, or related medical conditions), gender identity or expression, national origin, ancestry, age, mental or physical disability, genetic information, marital status, familial status, sexual orientation, protected military or veteran status, or any other characteristic protected by applicable law.

Vileda Gesellschaft mit beschränkter Haftung