Marketing Manager (Germany)

Contractbook; Berlin; Hybrid; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading SaaS company is seeking a Marketing Manager in Berlin to execute and adapt marketing strategies for the German market. You will drive demand generation, manage local content, and oversee events. The ideal candidate has 5–7 years of B2B marketing experience, is fluent in German and English, and possesses strong project management skills. This role offers a hybrid work environment and the opportunity to shape brand perception in a key growth market.

Qualifikationen

• 5–7 years of experience in B2B marketing, ideally in SaaS or tech.
• Strong project management skills, able to manage multiple campaigns.
• Experience with CRM and Marketing Automation tools.

Aufgaben

• Adapt and execute local marketing strategy for the German market.
• Localise content and communications for German-facing channels.
• Drive field marketing and events at key German trade shows.

Kenntnisse

B2B marketing

Field marketing

Project management

Native-level German

Business-level English

Digital strategy

Tools

Salesforce

Jobbeschreibung

From local strategy to events and campaigns, this is a hands‑on role where you'll shape our brand and pipeline in a key growth market.

Apply now!

We Care, We Challenge, We Commit, We Collaborate

Join Scrive and be part of an international, fast‑growing company headquartered in Stockholm, Sweden. Collaborate with smart, caring, and driven colleagues across Europe as we shape the Scrive story. 🚀

The opportunity

We are currently looking for a Marketing Manager (Germany) to join our team and play a key role in executing and adapting Scrive’s marketing strategy for the German market. This role offers an exciting opportunity to shape local brand perception, drive demand generation, and strengthen our presence in one of Scrive’s most important growth markets.

📍 The role will be based in Berlin, and you will report to the VP Marketing (Stockholm), while working closely with the German Sales team to ensure strong alignment between market needs, brand messaging, and go‑to‑market activities.

As a Marketing Manager (Germany), you will:

• Adapt and execute local marketing strategy – Tailor Scrive’s global marketing plan to the nuances of the German market, ensuring the right balance of brand‑building and pipeline‑driving activities.
• Localise content and communications – Translate and localise marketing materials and produce local success stories, ensuring a compelling and consistent tone of voice across all German‑facing channels.
• Drive field marketing and events – Manage Scrive’s presence at key German trade shows, industry events, and webinars, as well as organise targeted local events and roundtables for prospects and customers.
• Support lead generation and digital marketing – Collaborate with the central Marketing team to optimise paid media campaigns, nurture flows, and email sendouts, while monitoring performance across all regional marketing activities.

What we’re looking for

• 5–7 years of experience in B2B marketing, field marketing, or marketing project management—ideally in SaaS or tech.
• Native‑level German and business‑level English.
• A broad generalist marketing skillset with experience spanning events, copywriting, and digital strategy.
• Strong project management skills, with the ability to manage multiple campaigns and stakeholders simultaneously.
• Experience working with CRM and Marketing Automation tools (e.g., Salesforce).
• A collaborative mindset and the ability to build strong relationships with Sales and central Marketing teams.

Bonus points if you have:

• Experience with electronic signatures, trust services, or regulated SaaS markets.
• Knowledge of compliance‑driven industries or experience marketing high‑growth SaaS products in Germany.
• Familiarity with local event ecosystems, vertical‑specific conferences, or German media networks.

In this role, we see that you are collaborative, proactive, structured, and customer‑oriented. We use a competence‑based recruitment process where those competences will play an important role.

Don’t meet every single requirement? Apply anyway! Studies show that women and people from underrepresented groups are less likely to apply for jobs unless they meet every qualification. At Scrive, we value diverse perspectives and encourage anyone who is excited about this role to apply.

Locations Berlin 🇩🇪

Remote status Hybrid