Marketing Manager (f/m/d) — Focus on Digital Marketing

MTG AG; Darmstadt; Vor Ort; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A leading marketing firm in Darmstadt is seeking a Marketing Manager focused on digital marketing to elevate their brand. The successful candidate will develop digital marketing strategies across channels, optimize campaigns, and manage content for websites. Strong experience in SEO, SEM, and social media management is required, along with excellent communication skills in German and English. Join a dynamic team that values creativity and independence in a stable and modern working environment.

Leistungen

Permanent position

Modern, air-conditioned offices

Bike leasing (JobRad)

Complimentary beverages & fruit

Team events

Employer-sponsored retirement plan

Qualifikationen

• Initial professional experience in online/digital marketing, ideally in a B2B environment.
• Creative mindset with a strong interest in digital trends.
• Willingness to dive into complex IT products.

Aufgaben

• Develop and manage digital marketing strategies across all channels.
• Build smart email journeys to guide prospects to qualified leads.
• Plan and optimize SEO and SEM campaigns.

Kenntnisse

Digital Marketing

SEO

SEM

Social Media Management

Content Management

Project Management

Graphic Design Tools

MS Office

English Communication

German Communication

Ausbildung

Degree in Marketing, Communications, Media, or comparable qualification

Tools

Google Ads

WordPress

Adobe Creative Suite

Canva

Figma

Jobbeschreibung

Why us?

• Permanent position—we provide stability and long-term perspective.
• Modern, air-conditioned offices—comfortable working environment guaranteed.
• Bike leasing (JobRad)—stay mobile and eco-friendly.
• Complimentary beverages & fruit—your everyday energy boost.
• Team events & a culture of appreciation.
• Employer-sponsored retirement plan—for your future.

Your profile

• Degree in Marketing, Communications, Media, or a comparable qualification.
• Initial professional experience in online/digital marketing—ideally in a B2B environment.
• Basic knowledge of SEO, SEM (Google Ads), social media management, and content management systems (e.g., WordPress or similar).
• First experience with graphic tools (e.g., Adobe Creative Suite, Canva, or Figma).
• Creative mindset, strong interest in digital trends, and a structured, autonomous way of working.
• Strong organizational skills; you reliably and independently drive projects and tasks to completion.
• Openness to complex, explainable IT products and a willingness to dive into new topics.
• A true team player with a hands‑on mentality; clear communicator with a professional presence toward customers and vendors.
• Excellent German skills and good English skills, both written and spoken.
• Confident user of MS Office (PowerPoint, Word, Excel).

Your mission

As a Marketing Manager (f/m/d) with a focus on digital marketing, you’ll elevate our brand and solutions online—strategically, creatively, and data-driven.

• Digital Marketing & Growth: Develop and manage digital marketing strategies across all channels—from awareness to conversion.
• Lead Nurturing & Automation: Build smart email journeys (e.g., with Brevo or similar) and guide prospects to qualified leads.
• SEO & SEM: Plan and optimize campaigns (e.g., with Google Ads) and improve our websites’ search visibility.
• Social Media: Position us as a thought leader on LinkedIn (and other channels), strengthen our employer branding, and generate leads through creative posts and campaigns.
• Content & Website: Maintain and develop our websites (e.g., WordPress or similar) and optimize landing pages for maximum conversion.
• AI Tools: Curate and train AI tools with our product content and use them to boost our digital visibility.
• Events & Webinars: Publish, update, and promote our events, trade shows, and webinars—ensuring a strong digital presence.
• Analytics & Reporting: Measure the impact of your activities and derive data-driven recommendations.
• Sales Collaboration: Work closely with Sales, qualify leads, and maintain them in the CRM.