Marketing Manager DACH & Netherlands

Proclinical; Köln; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading healthcare company based in Cologne is looking for a Marketing Manager to drive impactful marketing strategies in the DACH region and the Netherlands. The role requires proven marketing experience in healthcare, with a focus on strategic planning and market analysis. Travel of up to 50% is expected, and candidates must be fluent in German and English. This is an excellent opportunity to shape the future of healthcare.

Qualifikationen

• Proven experience in marketing within the diagnostics or healthcare industry.
• Strong ability to balance strategic planning with tactical execution.
• Proficiency in interpreting and communicating complex technical information.
• Willingness to travel up to 50% for customer engagement.

Aufgaben

• Develop and execute marketing strategies and promotional plans.
• Manage marketing initiatives, including exhibitions and digital content.
• Conduct market analysis, including customer segmentation and market dynamics.
• Support sales teams with training and tools.

Kenntnisse

Marketing experience in diagnostics or healthcare

Customer-centric mindset

Market analysis expertise

Fluency in German

Fluency in English

Strong presentation skills

Excel proficiency

PowerPoint skills

Jobbeschreibung

Are you ready to shape the future of healthcare by leading bold, data-driven marketing strategies in a company where science meets purpose?

Proclinical is seeking a Marketing Manager to join a dynamic team focused on driving impactful marketing strategies across the DACH region and the Netherlands. This role involves developing and implementing marketing initiatives, contributing to regional planning, and supporting product launches. The position is based in Cologne, with travel expected up to 50% of the time.

Responsibilities

• Develop and execute local and regional marketing strategies and promotional plans.
• Contribute to regional planning processes and align with global strategies.
• Manage marketing initiatives, including exhibitions, symposia, digital content, and PR materials.
• Lead product launch projects and oversee local execution.
• Monitor and manage the marketing budget in collaboration with commercial and finance teams.
• Conduct market analysis, including customer segmentation, competitor intelligence, and market dynamics.
• Support sales teams with training, tools, and insights to enhance sales effectiveness.
• Collaborate with cross-functional teams, including medical affairs and scientific liaisons, to ensure alignment.
• Build and maintain relationships with clinical experts and opinion leaders.

Key Skills and Requirements

• Proven experience in marketing within the diagnostics or healthcare industry; knowledge of infectious diseases is a plus.
• Strong ability to balance strategic planning with tactical execution.
• Proficiency in interpreting and communicating complex technical information.
• Customer-centric mindset with expertise in market analysis and value proposition development.
• Fluent in German and English, both written and spoken.
• Willingness to travel up to 50%, with 30% dedicated to customer engagement and field support.
• Strong presentation, Excel, and PowerPoint skills.
• Collaborative, innovative, and adaptable in a fast-paced environment.