Marketing Manager Dach/Benelux (m/w/d)

Dematic; Heusenstamm; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A global automation solutions provider is seeking a proactive Field Marketing Manager to lead marketing initiatives across the Dach and Benelux markets. The ideal candidate will have a minimum of 5 years' experience in marketing and communications, with a strong track record in strategic planning and execution. Excellent communication skills and proficiency in both German and English are essential for this role, which includes managing budgets and overseeing cross-functional collaboration.

Qualifikationen

• Minimum of 5 years’ marketing and communications experience within a global, matrix organisation.
• Proactive self-starter with discipline for setting goals and metrics.
• Full professional proficiency in German & English.

Aufgaben

• Manage internal and external marketing initiatives.
• Define and implement an annual marketing strategy.
• Develop and execute marketing strategies and campaigns.

Kenntnisse

Strategic thinking

Excellent communication

Cross-functional collaboration

Digital marketing

Event management

Ausbildung

Bachelor's degree

Master's degree

Tools

Marketo

Jobbeschreibung

Overview

Dematic is seeking a proactive and experienced Field Marketing Manager (f/m/d) to lead marketing activities across Dach and Benelux markets. Reporting to the Senior Manager Field Marketing – EMEA, the FMM will be responsible for developing and executing a local marketing strategy that supports the Dach and Benelux markets while aligning with EMEA and global objectives.

We offer:

This is a hands-on role suited to a strategic thinker and strong communicator, capable of delivering measurable impact and fostering cross-functional collaboration.

Responsibilities

• Key responsibilities include managing internal and external marketing initiatives, overseeing a partial EMEA budget, and driving brand visibility through trade shows, regional campaigns, sales enablement, and customer communications.
• Collaborate with the Commercial team, EMEA Marketing, and global central marketing teams, with a strong focus on Marketing Communications and Customer Experience.
• Partner with cross-functional teams to deliver integrated marketing programs that support Dach and Benelux markets while aligning with global objectives.

Marketing Strategy & Planning

• Define and implement an annual marketing strategy in collaboration with the Commercial team, EMEA Marketing team, and aligned with the global marketing team.
• Support the development of go-to-market strategy.
• Set strategic plans, budgets, and controlling mechanisms to deliver performance targets and provide effective development plans.

Campaigns, Events & Sales Enablement

• Develop and execute marketing strategies and campaigns in close collaboration with the Sales team to drive pipeline growth and brand visibility within Dach and Benelux markets.
• Plan, execute, and optimise multi-channel campaigns across multiple marketing channels including events, digital activities, content creation, and lead generation activities.
• Identify and assist with execution of trade shows and regional campaigns.
• Develop compelling case studies and customer success stories to support sales enablement and thought leadership.
• Deliver qualified leads and raise Dematic brand awareness through events, paid media, PR activities and digital activities.
• Educate customers on latest solutions and technologies.

Communications & Content

• Oversee internal and external communications related to new client wins in coordination with the Sales team.
• Manage paid media strategy and execution across digital channels, ensuring optimal media mix, budget allocation, and performance tracking to maximize campaign impact and raise brand awareness.

Digital Marketing & CRM

• Manage social media activities.
• Enhance web presence, including publishing and optimising content for SEO.
• Maintain and support CRM data hygiene for marketing campaigns and leads, ensuring accurate segmentation and reporting.

Performance & Reporting

• Manage and report on budgets, ensuring spend is aligned with strategic goals and delivers measurable ROI.
• Measure and report on the effectiveness of campaigns and overall marketing initiatives, providing insight and recommendations for continuous improvement.

Collaboration & Market Insight

• Monitor the materials handling market — including customers, suppliers, and competitors.
• Position and differentiate Dematic in the market through strategic marketing initiatives.

Requirements

• Minimum of 5 years’ marketing and communications experience within a global, matrix organisation.
• Bachelor’s degree required; Master’s degree strongly preferred.
• Proactive self-starter with discipline for setting goals and metrics, driving decisions, and getting closure on recommendations and issues.
• Excellent communication and influencing skills at all levels, both internal and external.
• Capability to make timely, effective, principles-based decisions.
• Strong team player, creative in generating new ideas, and able to maintain strong alignment with the Director and other Marketing Team members.
• Ability to travel based on business needs.
• Experienced user of Marketo.
• Full professional proficiency in German & English.