Marketing Data Analyst (m/f/d)

rapidmail GmbH; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading marketing company in Berlin is looking for a Marketing Data Analyst to enhance their marketing efforts through data, tools, and processes. The role focuses on building reports in Power BI, optimizing funnel performance, and delivering insights for decision-making. Ideal candidates have 3-5 years of experience in data engineering or analytics, and proficiency in SQL and various MarTech tools. The position offers a flexible work environment and competitive benefits.

Leistungen

30 days annual leave

€100 monthly benefits budget

Learning budget of €1,000 per year

Work remotely for up to 30 days/year

Flexible remote work options

20% employer contribution to pension scheme

Extra day off for social engagement

Children's sick days: 5 paid days

Qualifikationen

• 3-5 years of experience in data engineering, Marketing Operations, or Data Analytics.
• Knowledge of MarTech tools and experience in building dashboards & reports.
• Ability to optimize processes & workflows aligned with marketing objectives.

Aufgaben

• Build reports and dashboards to monitor marketing performance.
• Track funnel performance and provide actionable recommendations.
• Develop segmentation models and ensure data quality.

Kenntnisse

Data Engineering

Marketing Operations

Data Analytics

Dashboards & Reporting

SQL

AI Tools

Curiosity

Analytical Mindset

Ausbildung

Degree in Computer Science, Business Informatics, or Data Science

Tools

Power BI

Looker

HubSpot

Salesforce

GA4

Matomo

Jobbeschreibung

Overview

This is your job: As part of structuring and scaling our marketing organization at group level, we are looking for a Marketing Data Analyst. You will report directly to Marius, our Head of Marketing Acquisition & Growth, and serve as the operational backbone of the marketing team. Your mission: leverage data, tools, and processes to make our marketing more efficient, data-driven, and scalable.

Responsibilities

• Build reports and dashboards in Power BI and Looker Studio to monitor marketing performance.
• Track funnel performance end-to-end and provide actionable recommendations.
• Develop and enforce best practices for tracking & tagging (e.g. UTM governance).
• Ensure a robust attribution model (first-touch, last-touch, multi-touch).
• Support conversion optimization, tracking, and personalized front-end logic.
• Consolidate relevant data from different systems and entities within the Group.
• Develop segmentation models (ICP, firmographic, behavioral, etc.).
• Collaborate with Product and Data teams to ensure data quality, consistency, and transparency.
• Prepare regular reports for executive management and the board.
• Deliver actionable insights for budgeting, planning, and decision-making.
• Monitor key KPIs such as MQLs, CAC, pipeline, retention, ROI.
• Manage and continuously improve our tool stack (HubSpot, Clearbit, Matomo, GA4, Webflow, SEO Surfer, etc.).
• Support CRM workflows and automation in close collaboration with Sales.
• Drive projects for tool integration and process automation.
• Take ownership of marketing tracking (Google Tag Manager, consent tools such as Axeptio).
• Experiment with AI and no-code tools to increase efficiency and optimize processes.
• Explore how AI can be applied for reporting, automation, and campaign optimization.
• Act as a thought partner in introducing AI-driven approaches within Marketing Operations.

Your profile

• Degree in computer science, Business Informatics, Data Science or a comparable qualification – alternatively, relevant professional experience in a data engineering role applied to marketing.
• 3-5 years of experience in data engineering, Marketing Operations, Data Analytics.
• Knowledge of MarTech tools (HubSpot, Salesforce, GA4, Matomo, Tag Manager, consent tools).
• Experience in building dashboards & reports (Power BI, Looker, Tableau) and in funnel analysis, attribution & lead scoring.
• Solid skills in SQL, databases, and ETL processes.
• Ability to optimize processes & workflows and align them with marketing objectives.
• Curiosity and hands-on experience with AI tools and no-code experiments to improve processes and efficiency.
• Analytical and strategic mindset combined with a hands-on approach.
• Excellent English, German at B2 level.

Why you will feel comfortable with us

• 30 days of annual leave – 32 for single parents. Holiday bonus: half a day off on Dec 24 and Dec 31.
• €100 monthly benefits budget: usable for public transport, meals, childcare, health courses, and other vouchers.
• Learning budget: we invest €1,000 per year in your personal and professional development.
• Workation: work remotely for up to 30 days/year within and outside the EU.
• Work where you want: up to 3 days/week remote – from home, the garden, or anywhere with solid Wi-Fi.
• Future-ready: 20% employer contribution to company pension scheme.
• Be Social: one extra day off per year for your social engagement.
• Children’s sick days: 5 paid days for all parents.
• Great offices: ergonomic workplaces in our beautiful offices in Berlin and Freiburg.
• Snacks & drinks: always stocked.

About us

This is how we work

Are you ready for rapidmail?

1. Send us your application.
2. First conversation with our HR Manager: meet Sina, learn more about the Positive Group and the role, and get your questions answered.
3. Second conversation with your future Team Lead: meet Marius in a video call to discuss your background and daily tasks.
4. Show us your skills: you’ll receive a take-home task to work on and present; you’ll also meet future teammates.
5. On-site meeting in Berlin or Freiburg: If the first talks convinced us, we look forward to meeting you in person.
6. Receive our offer.

Email for inquiries: [e-mail].