Marketing Data Analyst

Welthungerhilfe; Bonn; Vor Ort; EUR 40.000 - 60.000; Vollzeit

Zusammenfassung

A leading humanitarian organization in Germany is seeking a Marketing Data Analyst to develop KPI frameworks and dashboards. The ideal candidate will have a degree in marketing or a similar field, expertise in Power BI, and experience in marketing analytics. You will work centrally in budget planning and performance monitoring. Join their team to make a real impact through innovative data-driven strategies. The role is based in Bonn with fair compensation and opportunities for personal growth.

Leistungen

Fair Compensation

Work-Life Balance

Modern Work Environment

Personal Growth Opportunities

Qualifikationen

• Completed degree in marketing or relevant field.
• Professional experience in marketing analytics.
• Very good knowledge of Power BI and building dashboards.
• Strong understanding of customer journey and funnels.
• Confident with Excel and analytical tasks.

Aufgaben

• Develop KPI and reporting framework for marketing.
• Create and maintain Power BI dashboards.
• Conduct analyses of donor behavior and marketing channels.
• Support marketing budget planning and data-based decisions.

Kenntnisse

Power BI

Data analysis

Excel

Communication skills

Analytical skills

Customer analysis

Using GenAI tools

Ausbildung

Degree in marketing, business administration, statistics, data analytics

Tools

Web analytics

Jobbeschreibung

Are you looking for a meaningful job where you can invest your skills, passion, and time in an impactful way? Do you want to work for an organization that is dynamic, goal-driven, and dedicated to making a difference?Welcome to Welthungerhilfe!

As one of Germany’s largest and most respected private organizations in development cooperation and humanitarian aid, we are committed to driving positive change. We operate independently from religious and political influences, ensuring that our actions are always guided by strong ethical principles. Through embracing innovation we strive to become a data-mature, human-driven organization that continuously improves the way we work.

Our vision : "Zero Hunger on a Healthy Planet."Join us in creating a world where everyone has access to food while ensuring a sustainable future for our planet. If you are ready to make an impact, we look forward to receiving your application!

Marketing Data Analyst*

in Bonn or Berlin

The position is to be filled as soon as possible, with a contract duration of two years. Employment location will be Bonn, Germany. The position is paid according to Salary Group 8.

We aim to manage our marketing activities in an increasingly data-driven way in the future – and you will help us create transparency, clarity, and measurable impact.

As a Marketing Data Analyst, you will develop a standardized KPI and reporting framework, build dashboards, and deliver the insights our marketing teams need to make data-based decisions. At the same time, you will take on a central role in budget planning and performance monitoring.

Your responsibilities

• You will develop and maintain a department-wide KPI and reporting framework for marketing.
• You will create Power BI dashboards, further develop them, and support colleagues in building their own reports.
• You will conduct analyses of donor behavior.
• You will analyze customer journeys, conversion funnels, and marketing channels and derive concrete optimization opportunities.
• You will assess the effectiveness of marketing measures through attribution analyses and exploratory data analysis.
• You will support marketing budget planning and ensure transparent, data-based decision-making.
• You will work closely with Data Engineers and Data Scientists in projects and maintain an overview of relevant tracking setups.

Your profile

• A completed degree in marketing, business administration, statistics, data analytics, or a comparable qualification.
• Relevant professional experience in marketing analytics or a comparable data-focused role.
• Very good knowledge of Power BI and experience in building insightful dashboards.
• Experience with customer analyses and a strong understanding of target group, journey, and funnel analyses.
• Basic experience with web analytics and a good understanding of tracking concepts.
• Confident use of Excel and enjoyment of structured, analytical work.
• Ability to present complex data in a clear and understandable way and translate insights into actionable recommendations.
• Strong communication skills and willingness to empower colleagues and strengthen analytical capabilities within the team.
• An independent, solution-oriented working style and interest in continuous professional development.
• Regular use of GenAI tools in your daily work; experience with predictive analytics in marketing is an advantage.
• Very good German and English skills, with full professional proficiency in both spoken and written communication.

What we offer

• Fair Compensation : A fair and equal remuneration based on a transparent salary scale.
• Work-Life Balance : Enjoy flexible working arrangements to support a balanced lifestyle.
• Modern & Agile Work Environment : Be part of a forward thinking organization that fully embraces digitalization and innovation across all areas.
• Personal & Professional Growth : Access diverse learning and development opportunities to advance your career.
• Team : Join our dedicated and diverse teams, where passion, expertise, and joy come together to create a better world.

In addition, Welthungerhilfe offers numerous other benefits, which are listed under Our benefits .