Marketing Data Analyst

Alumni Network Job Board; Berlin; Hybrid; EUR 55.000 - 75.000; Vollzeit

Zusammenfassung

A leading meal kit company in Berlin is looking for a Marketing Data Analyst to support their Global Reactivations Marketing function. You will utilize your analytical skills to improve customer engagement metrics and performance KPIs. Ideal candidates will have over 3 years of experience in Customer Analytics and strong expertise in SQL and data visualization tools like Tableau. The role offers a competitive salary with various perks aimed at employee well-being and growth.

Leistungen

Competitive compensation package

HelloFresh-subsidized Pension Scheme

Annual learning & development budget

24/7 gym access

Qualifikationen

• 3+ years of experience in Customer Engagement/Retention metrics.
• Experience in Customer Analytics or Marketing Analytics in a fast-paced B2C or subscription business.
• Strong presentation and communication skills.

Aufgaben

• Support the Global Reactivations Marketing function through analytics.
• Build and evolve reporting and visualization assets.
• Identify trends and opportunities to improve customer KPIs.

Kenntnisse

Customer Engagement metrics

Analytical thinking

Problem-solving skills

Tools

SQL

Tableau

Python

Spreadsheets

Jobbeschreibung

As a Marketing Data Analyst in the Reactivation Analytics team, you will join the wider Global Marketing Analytics group. You will act as a strategic consultant, using data to understand customer behaviour, their journey and more importantly what motivates them to return. Your experience in CRM Analytics, combined with a knack for storytelling through data, will directly influence the ability to reduce churn impact and optimize our channels along with marketing spend.

Above all, we are looking for people who will make HelloFresh better. We believe there are many different ways of developing skills and we love diverse experiences! So even if you don’t “tick all the boxes” but think you’d thrive in this role, we would really like to learn more about you.

What you’ll do

• Support the Global Reactivations Marketing function: understand key business questions, translate them into analytical tasks, and deliver insights that inform strategic decision-making
• Build and evolve reporting and visualization assets that support day-to-day decision-making and enhance global performance oversight
• Measure, benchmark, and monitor Global Reactivation performance, identifying trends and opportunities to improve key customer and business KPIs
• Improve analytical processes by advocating for scalable, automated, and standardized solutions
• Utilise various databases and querying/programming languages to access, manipulate and present the data needed
• You will not only take responsibility of own projects, but also be a team player to collaborate and share knowledge with other analysts

What you’ll bring

• 3+ years of customer Engagement/ Retention metrics and how they contribute to overall business performance
• A structured, results-oriented approach with the ability to break down broad questions into clear analytical steps of experience in Customer Analytics, Marketing Analytics, A/B testing or in a quantitative field—ideally in a fast-paced B2C or subscription business
• Expertise in technical skills including:SQL and Spreadsheets (required),Tableau or a similar visualisation tool (e.g. Looker, PowerBI),Python (ideally)
• Experience in testing (AB testing, campaign analytics, channel efficiency)
• Experience in statistical modeling, regression, clustering, time series etc
• Experience in performing analysis with large datasets and knowing what the common pitfalls are
• Analytical and critical thinking combined with good presentation and communication skills
• Strong problems solving skills and hands-on & can-do attitude

What we offer

Elevate your lifestyle! Join one of Europe\'s fastest-growing tech powerhouses in a dynamic phase of expansion.

• Immerse yourself in a diverse global community of 90+ nationalities.
• Enjoy a competitive compensation package that goes beyond the norm, with perks like a HelloFresh- subsidized Pension Scheme, Berlin relocation support, and a Hybrid working model.
• Elevate your lifestyle with exclusive discounts on your weekly HelloFresh box and office meals.
• Invest in your growth with an annual learning & development budget, German language learning budget, and access to the HelloFresh Academy.
• Plus, we\'ve got your well-being covered with mental health support, transportation perks, and working-parent-friendly benefits. From our 24/7 gym access, wellbeing platforms like Headspace and Spill, to sabbatical leave options, HelloFresh is not just a workplace; it\'s a lifestyle of perks and possibilities!

Are you up for the challenge?

Please submit your complete application below including your salary expectations and earliest starting date.

After submitting an application our team will review this and get back to you within 5 business days.

We are HelloFresh

At HelloFresh we embrace and welcome diversity and we currently employ over 15,000 individuals globally who contribute to this. We employ individuals based on their ability to perform a job rather than on the basis of their: race, national origin, color, caste, social origin or position, gender, gender expression, sexual orientation, religion, age, disability, political opinion, marital status or any other characteristic. We encourage everyone to apply and will give everyone equal consideration. We are an equal opportunity employer – everyone is welcome at our table.

HelloFresh is committed to the principles of equal employment opportunity and providing reasonable accommodations to candidates with disabilities. If you need an accommodation during the application process, please reach out to us at:

Europe: [e-mail]
APAC: [e-mail]
United States: [e-mail]
Canada: [e-mail]

Apply for this job

To apply, please submit your application through the HelloFresh careers portal.

Candidate questions

To maintain a clean application process, we have removed the detailed form fields from this description. If you have accessibility needs or require accommodations, please contact the emails above.