Marketing Automation Manager (m/f/d)

Campusjäger by Workwise; Karlsruhe; Vor Ort; EUR 45.000 - 70.000; Vollzeit

Zusammenfassung

An innovative firm is seeking a Marketing Automation Manager to enhance marketing capabilities through effective management of the Eloqua platform. In this role, you will integrate external applications, manage user access, and analyze business requirements to support ongoing improvements. You will also design lead generation strategies to maximize campaign effectiveness. This position offers a dynamic environment with 30 days of holiday, structured induction, and various training programs. If you are passionate about marketing automation and have a knack for problem-solving, this is the perfect opportunity for you.

Leistungen

30 days holiday

Bonus model

Structured induction

Training programs

Departmental events

Fitness center

Free drinks

Free fruit

Qualifikationen

• Experience managing marketing automation platforms, preferably Eloqua.
• Strong understanding of marketing processes and demand generation.

Aufgaben

• Manage integration of external applications with Eloqua platform.
• Analyze business requirements for ongoing improvements of the Eloqua system.

Kenntnisse

Marketing Automation

CRM Systems

Problem-Solving

Communication

Project Management

Ausbildung

Bachelor's degree in Marketing

Bachelor's degree in Business Administration

Bachelor's degree in Information Technology

Tools

Eloqua

Jobbeschreibung

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Location:

Job Category:

Internet

EU work permit required:

Yes

Job Reference:

9976019

Job Views:

47

Posted:

25.04.2025

Expiry Date:

09.06.2025

Job Description:

What can you expect?

• You manage the integration of external applications such as LinkedIn, GoToWebinar, and others with the Eloqua platform to extend marketing capabilities and reach.
• You configure and manage user access and security roles within the Eloqua platform to ensure data integrity and compliance with company policies.
• You analyze business requirements to support ongoing improvements and customizations of the Eloqua system, ensuring seamless data flow and integration.
• You design and adjust lead generation strategies and programs to maximize the effectiveness of marketing campaigns and achieve sales targets.
• You perform regular audits and maintenance of the marketing database to ensure accuracy and efficiency of data used in campaigns.
• You establish and maintain interfaces for data exchange between Eloqua and other business systems, ensuring seamless data flow and integration.
• You develop and refine marketing processes to enhance workflow efficiency and campaign effectiveness, and provide second-level technical support including data storage, segmentation, troubleshooting, and campaign construction issues related to the Eloqua platform.

What do we offer?

• 30 days holiday, 24th and 31st December free
• Bonus model
• Structured induction
• Training programs at our academy
• Departmental and corporate events
• Fitness center at the Headquarters in Karlsruhe
• Free drinks and fruit
• And a lot more

What should you bring along?

• You have a Bachelor’s degree in Marketing, Business Administration, Information Technology, or a related field.
• You have proven experience in managing marketing automation platforms, preferably Eloqua.
• You have a strong understanding of marketing processes and demand generation.
• You possess technical proficiency with CRM systems.
• You have excellent problem-solving skills and the ability to manage multiple projects simultaneously.
• You have strong communication and collaboration skills.

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