Manager, Strategy (Social Media Focus)

Pulse Advertising; Berlin; Hybrid; EUR 50.000 - 70.000; Vollzeit

Zusammenfassung

A creative marketing agency based in Berlin is looking for a Mid-Level Social Media Strategist. The role requires 3-4 years of experience in social media strategy within a digital or creative environment, a deep understanding of social platforms, and experience using insights tools. The successful candidate will design innovative social strategies, translating data and cultural insights into impactful campaigns. The company offers a collaborative environment, opportunities for professional growth, and a hybrid work model.

Leistungen

Work from international office locations

One-on-one coaching sessions

Hybrid remote policy

Dog-friendly office

Qualifikationen

• 3/4+ years' experience in social media strategy within a digital or creative agency.
• Deep understanding of social platform ecosystems like TikTok and Instagram.
• Strong experience with insights platforms for uncovering strategic opportunities.

Aufgaben

• Design strategies that integrate organic content, creator partnerships, and paid amplification.
• Use AI tools to identify cultural insights that inform strategies.
• Translate data into compelling narratives that guide creative development.

Kenntnisse

Social media strategy experience

Fluency in social platform ecosystems

Experience with social listening tools

Analytical thinking

Excellent communication skills

Collaborative mindset

Fluent in English and German

Tools

Pulsar

GWI

Jobbeschreibung

Short title

Build creative social media concepts

Your application

Ready to turn insight into impact?
If you’re excited to shape the next wave of social strategy—with smart ideas, cultural relevance, and data to back it up—we’d love to hear from you.
Apply now and let’s make social work smarter, louder, and more human.

Introduction

We’re looking for a Mid-Level Social Media Strategist who translates cultural signals and platform dynamics into strategies that drive measurable impact. You'll blend social-first thinking with AI‑assisted insights to craft campaigns that resonate across creator ecosystems and social channels. You'll own strategy development end-to-end, collaborate cross‑functionally, and present confidently to clients. You can lead strategic workstreams independently, mentor junior strategists, and hold your own in client rooms.

Why join us:You'll work on ambitious brands with freedom to experiment, access to best‑in‑class tools and data, and a team that values curiosity, rigour, and craft. We iterate fast, co‑create across disciplines, and invest in your growth.

Your tasks

• Design social‑first strategies that integrate organic content, creator partnerships, paid amplification, and emerging platform behaviours to achieve client objectives

• Use AI‑powered tools and social listening (Pulsar, GWI, Primetag) to identify cultural moments, white‑space opportunities, and audience insights that inform strategic direction

• Translate data and cultural signals into compelling strategic narratives that guide creative development, influencer briefs, and channel planning

• Collaborate with functions to deliver cohesive, integrated campaigns

• Support in defining campaign success metrics (reach, engagement, sentiment, conversions) and continuously optimise strategies based on performance analysis

• Present strategic recommendations and performance reviews to clients with clarity, confidence, and commercial awareness

Your skills

• 3/4+ years' experience in social media strategy within a digital, creative, or social‑first agency environment

• Deep, native fluency in social platform ecosystems (TikTok, Instagram, YouTube, Twitch), creator/influencer dynamics, and emerging platform behaviours

• Proven experience using social listening and insights platforms (Pulsar, GWI, or similar tools) to uncover strategic opportunities

• Strong strategic and analytical thinking: you connect cultural, platform, and audience insights into differentiated, actionable strategies

• Excellent written and verbal communication skills with confident client‑facing presentation abilities

• Collaborative mindset with experience briefing cross‑functional teams effectively

• Fluent in English and German; additional languages (French, Italian, Spanish) highly valued

• Nice‑to‑have: Experience with AI tools for content ideation or trend forecasting; direct creator collaboration; understanding of paid social mechanics; active personal engagement with emerging platforms or cultural communities

Our Benefits

• Time to pack your bags for Paris, London, Milan, Hamburg or Berlin: you’re welcome to work abroad from any of our office locations

• We love to see you grow: our careers coach is on hand for one‑to‑one coaching sessions and team workshops

• We work hard and play hard, bringing our global team together to collaborate, learn from one another and celebrate our successes

• Don’t fancy the office today? Our hybrid remote policy lets you work from home two days a week

• Keep your commute to a minimum: you’ll find all our offices right in the city centre

• For motivational high‑paws and comforting cuddles, your four‑legged friend is absolutely welcome at our offices