Lifecycle Marketing Manager

Bluebird Recruitment; Berlin; Vor Ort; EUR 60.000 - 85.000; Vollzeit

Zusammenfassung

A leading climate tech startup is seeking a Lifecycle Marketing Manager in Berlin to pioneer CRM and lifecycle marketing initiatives. The role involves building workflows in HubSpot, optimizing customer touchpoints, and collaborating with various teams. Ideal candidates have over 24 years of CRM experience and are fluent in German and English. This is a full-time role with competitive salary and exciting growth potential.

Leistungen

Urban Sports Club membership

Free dinner if you work past 19:30

Summer company trip

Apple hardware

Qualifikationen

• 24+ years experience in CRM, RevOps, or lifecycle marketing required.
• Ability to analyze customer journeys and optimize touchpoints.
• Experience in B2B2C fintech or cleantech industries preferred.

Aufgaben

• Build workflows and automated campaigns in HubSpot.
• Analyze and optimize customer journey touchpoints.
• Collaborate closely with product data and revenue teams.

Kenntnisse

CRM experience

Strong HubSpot skills

Analytical data-driven

Fluent in German

Strong communicator

Tools

HubSpot

SQL

Metabase

Jobbeschreibung

Overview

Company: Cloover

Role: Lifecycle Marketing Manager (m / w / d)

Location: Berlin (on-site 5 days / week)

Language: German & English (both fluent)

WFH policy: Office-based culture (high collaboration high velocity)

Industry: Climate tech / Renewable energy / Cleantech

Product: Financing & software solutions for renewable energy installers (solar heat pumps EV charging)

Size and functions of local team: 20 FTE first dedicated marketing hire

Role description

• First marketing hire with focus on CRM & lifecycle marketing (pioneer role)
• Build workflows & automated campaigns in HubSpot (email push in-app)
• Analyze and optimize touchpoints across the customer journey (onboarding engagement retention winback)
• Support sales & operations with CRM-driven insights and lifecycle programs
• Collaborate closely with product data and revenue teams to sync lifecycle initiatives

Future scope

Expand into performance marketing & brand as company scales

Unique about the company

• Backed by triple-A investors approaching Series A
• High-growth startup with 510 new partners onboarded weekly
• Culture of ambition velocity and accountability (88 weekdays Fridays lighter)
• Opportunity to internationalize: what’s built in Germany will scale across Europe in 2025
• Tight-knit founder-led team with high visibility and ownership

Growth perspective

• Opportunity to build the marketing function from scratch
• Direct ownership of lifecycle & CRM with ability to shape tooling and processes
• Potential to grow into Head of Marketing as team expands
• Steep learning curve high visibility to founders and leadership

Must haves

• 24 years experience in CRM RevOps or lifecycle marketing
• Strong HubSpot skills (workflows segmentation reporting)
• Analytical data-driven able to model processes & workflows
• Fluent in German & English
• Strong communicator who can collaborate across teams

Nice to have

• Experience in B2B2C fintech or cleantech industries
• Content creation ability (email copy onboarding flows)
• Exposure to SQL / Metabase or similar data tools
• Start-up or scale-up background

Salary & benefits

• 6085K base (depending on experience) VSOP
• Urban Sports Club membership
• Free dinner if you work past 19:30
• Summer company trip (last year: Portugal)
• Apple hardware & modern Berlin Prenzlauer Berg office

Hiring process

• Intro call with internal recruiter (from Sept onwards)
• 1st interview with Raphael (Head of Growth Hiring Manager)
• Case assignment (HubSpot / lifecycle use case) in final round with Raphael & founders

Required Experience

Manager

Key Skills

• Business Development
• Customer Service
• Apache
• Market Research
• Customer Relationship

Employment Type : Full Time

Experience : years

Vacancy : 1

Monthly Salary Salary : 60 - 85