Junior Marketing Manager Digital Performance & Analytics

PAYBACK; München; Vor Ort; EUR 60.000 - 80.000; Vollzeit

Zusammenfassung

A leading loyalty program in Munich is seeking a digital marketing expert to optimize performance of multi-partner campaigns. Responsibilities include analyzing campaign performance and developing data-driven strategies. Ideal candidates will have a university degree and experience in performance marketing or digital campaign management. The position offers flexible working hours, generous benefits, and opportunities for personal and professional growth.

Leistungen

Tasty Breaks

24/7 gym access

Flexible working hours

Public transport ticket

Team events

Training opportunities

Dogs welcome in the office

Qualifikationen

• Experience in performance marketing or as a digital campaign manager, ideally in eCommerce.
• Familiarity with handling large data sets.
• Practical experience in A/B testing and campaign experiments.

Aufgaben

• Optimize digital multi-partner campaigns.
• Analyze channel and campaign performance across multiple touchpoints.
• Develop measurement models for campaign success.

Kenntnisse

Digital marketing expertise

Data analysis

Campaign optimization

Audience targeting strategies

Ausbildung

University degree in Business Administration, Marketing, or comparable field

Tools

Adobe Analytics

Jobbeschreibung

Overview

Most people are familiar with the name PAYBACK. But we’d love to introduce ourselves to you in a bit more detail. You probably know PAYBACK – maybe from being asked at the checkout or through our widely used shopping app. And of course, we hope your answer at the checkout is “Yes,” because with us, you collect more than just points. Whether you're a customer, partner, or colleague: with PAYBACK, every interaction becomes a rewarding experience.

YOUR TASKS

• You are responsible for the continuous performance optimization of digital multi-partner campaigns.
• You conduct comprehensive analysis of channel and campaign performance across all touchpoints (App, Web, Mobile Push, Newsletter, Programmatic, Social Media) and derive actionable recommendations.
• You conceptualize and implement innovative measurement models and relevant KPIs for a holistic evaluation of cross-channel campaign success.
• You develop data-driven targeting strategies to maximize campaign impact and enable precise user engagement.

YOUR PROFILE

• You are a seasoned digital marketing expert who not only understands and interprets data but actively uses it to optimize campaigns and drive digital success. You are passionate about elevating campaign performance to the next level and bring the following qualifications:
• Successfully completed university degree (in Business Administration, Marketing, Business Informatics or a comparable field).
• Experience in performance marketing or as a digital campaign manager, ideally in an eCommerce environment or on the agency side (multi-channel/cross-channel).
• Handling of large data sets and common web analytics tools (e.g., Adobe Analytics).
• Practical experience in developing and executing A/B tests and experiments for campaign optimization.

OUR BENEFITS

• Tasty Breaks: Delicious meals in our in-house cafeteria ESSZIMMER – with vegetarian, vegan, and often free options
• Move it, move it: 24/7 access to our gym TURNHALLE – we cover the cost for you
• Do it your way: Flexible working hours, 30 vacation days, and up to 2 days of home office per week
• Easy Going: Germany-wide public transport ticket included
• Get Together: Team events, social days, ski trips, and more
• Grow like a Pro: Individual training and development opportunities
• Good Vibes: Dogs are welcome in our office!

PAYBACK is Germany’s leading loyalty program and one of the most powerful marketing platforms worldwide. As a pioneer in the data economy, we develop all our technical solutions in-house here in Munich. And we don’t just develop technology – we also help you grow personally and professionally, together with us and the PAYBACK program.

Interested? We look forward to receiving your application!

PAYBACK values diversity – come as you are.

DEUTSCH:

DEINE AUFGABEN

• Du verantwortest die kontinuierliche Performance-Optimierung digitaler Multi-Partner-Kampagnen
• Du übernimmst die umfassende Analyse von Kanal- und Kampagnenleistungen über alle Touchpoints (App, Web, Mobile Push, Newsletter, Programmatic, Social Media) und leitest Handlungsempfehlungen ab
• Du konzeptionierst und implementierst innovative Messmodelle sowie relevante KPIs zur ganzheitlichen Bewertung des kanalübergreifender Kampagnenerfolge
• Du entwickelst datenbasierte Targeting-Strategien zur Maximierung der Kampagnenwirkung und gezielten Nutzeransprache

DEIN PROFIL

• Du bist ein versierter Digital-Marketing-Experte, der nicht nur Zahlen lesen und interpretieren, sondern diese auch aktiv nutzen kann, um Kampagnen zu optimieren und den digitalen Erfolg voranzutreiben. Du brennst dafür, die Performance digitaler Kampagnen auf das nächste Level zu heben und bringst Folgendes mit:
• Erfolgreich abgeschlossenes Studium (Wirtschaftswissenschaften, Marketing, Wirtschaftsinformatik oder vergleichbare Fachrichtung)
• Erste Erfahrung im Performance Marketing oder als Digital Campaign Manager, idealerweise im eCommerce-Umfeld oder auf Agenturseite (multi-channel/kanalübergreifend)
• Ausgeprägt analytisches Verständnis und Spaß an der Arbeit mit Zahlen und Daten
• Leidenschaft an Experimenten zur Kampagnenoptimierung und für A/B-Testing

UNSERE BENEFITS

• Tasty Breaks: Leckere Verpflegung in unserem ESSZIMMER – auch vegetarisch oder vegan und vieles sogar kostenfrei
• Move it, move it: 24/7 Zugang zur TURNHALLE, in unserem Fitnessstudio trainierst du und wir übernehmen die Kosten für dich
• Do it your way: Flexible Arbeitszeiten, 30 Tage Urlaub, bis zu 2 Tage Homeoffice pro Woche
• Easy Going: Deutschland-Ticket inklusive
• Get Together: Team-Events, Social Days, Ski-Events und mehr
• Grow like a Pro: Individuelle Trainings und Weiterentwicklungsmöglichkeiten
• Good Vibes: Bei uns sind Hunde willkommen!

PAYBACK ist das führende Bonusprogramm in Deutschland und eine der größten und leistungsfähigsten Marketingplattformen weltweit. Als Vorreiter der Data Economy entwickeln wir hier in München alle technischen Lösungen selbst. Entwickeln – das kannst du bei uns auch, und zwar dich selbst und gemeinsam mit uns das PAYBACK Programm.

Interessiert?

Dann freuen wir uns auf deine Bewerbung!

PAYBACK schätzt Vielfalt - come as you are