Head of Performance Marketing (all genders)

Sunday Natural Products; Berlin; Vor Ort; EUR 80.000 - 120.000; Vollzeit

Zusammenfassung

A leading health and wellness company in Berlin is seeking a Head of Performance Marketing to oversee paid channels including Meta and Google. This role requires strong technical innovation, analytical skills, and the ability to lead a diverse team. The ideal candidate will possess deep operational expertise in performance marketing and demonstrate excellence in budget allocation aligned with overall business strategies. Enjoy a supportive work environment emphasizing collaboration and inclusivity, complemented by competitive benefits.

Leistungen

Employee discounts on products

28 days of paid time off

Urban Sports Club membership

Subsidy for bike rental

Access to organic foods in the office

Regular office celebrations

Qualifikationen

• Proven experience in a channel lead role with effective execution.
• Strong analytical mindset and deep operational expertise.
• Tech-savvy with an understanding of automation and AI influence on marketing.

Aufgaben

• Oversee and improve performance across paid marketing channels.
• Build and lead a team of marketing experts.
• Own the marketing budget allocation and ensure optimal investment.

Kenntnisse

Digital Marketing

Performance Marketing

B2B Sales

Team Management

Customer Acquisition

Multichannel Marketing

Affiliate Marketing

Public Speaking

Lead Generation

Jobbeschreibung

Your role

The Head of Performance Marketing at Sunday Natural will oversee drive excellence and push for technical innovation across paid performance marketing including Meta Google and other role still requires deep operational expertise and jumping in hands‑on when needed. It requires coordinating across Influencer Marketing Marketing Data Science and Martech role requires a strategic analytical and tech‑savvy leader who can challenge their teams align strategy with performance execution and allocate budgets with a clear understanding of both measurable and non‑measurable impact.

Key Responsibilities

Leadership and Collaboration

Build a team of platform experts (approx. 10 FTE) ensuring collaboration and constant knowledge exchange to enable data‑driven scalable and innovative execution

Act as a sparring partner to your team challenging assumptions engaging with their expertise and providing clear guidance to support complex decisions

Foster a culture of curiosity collaboration and continuous improvement to drive innovation and executional excellence

Budget Allocation and Decision‑Making

Own the marketing budget allocation across your channels ensuring optimal investment across platforms and channels based on overall business strategy incremental impact and well defined KPIs while allowing room for strategic experimentation and innovation

Align performance‑driven goals with broader product strategy and growth objectives balancing competing requirements

Ensure your channel specific needs are considered in the continuous advancement of the measurement framework

Analytical and Data‑Driven Excellence

Drive a highly analytical approach to channel decision‑making questioning numbers exploring connections between KPIs and understanding their underlying drivers

Collaborate closely with the Data Analysts to develop insights that shape strategy challenge assumptions and inform budget allocation

Ensures that strategies and ideas are actionable and executed with urgency moving beyond contemplation to tangible results.

Campaign Execution and Technology Affinity

Support your team in day‑to‑day campaign management when needed

Demonstrates a solid understanding of how automation algorithms AI and technology shape modern marketing execution from bidding systems to personalization

Push for technical solutions and automation for repetitive tasks and / or complex decision making

Explore new tools features and innovations ensuring that promising ideas are assessed tested and swiftly translated into actionable outcomes or deprioritized based on clear evaluation.

Cross‑Department Collaboration and Alignment

Aligns with the CRO team to improve landing pages and foster testing ensuring that insights and ideas translate into concrete experiments and measurable improvements.

Partners closely with content and asset production teams to deliver platform‑specific creative that is not only innovative but also actionable testable and performance‑driven. Works with senior management to align marketing strategies with overarching business objectives ensuring plans are backed by data executed efficiently and evaluated for impact.

Your profile

Proven experience in a channel lead role with a track record of delivering results through actionable strategies and effective execution.

Deep expertise and operational background in either search or display / social know how in the other channel a plus

Up‑to‑date on latest innovations alphas betas and upcoming platforms

Strong analytical mindset with the ability to assess data connect insights and make clear outcome‑driven decisions.

Demonstrated ability to drive a structured execution cycle : assessing opportunities planning strategies executing efficiently evaluating outcomes and iterating based on learnings.

Tech‑savvy with a solid understanding of how automation algorithms and AI influence marketing execution and how to leverage that for your channels

What we offer

• An appealing discount on all of our products from essential oils to vitamins & nutrients
• We offer 28 days of paid time off per year plus up to 5 days off between Christmas and New Year
• The Urban Sports Club membership Swapfiets bike rental and a subsidy for the Deutschland Ticket
• Receive various discounts of up to more than 50 percent on attractive brands such as Flaconi Bosch Apple or Expedia
• You will be given real ownership and plenty of room for new initiatives as well as the opportunity to contribute your expertise and implement your great ideas
• Inviting office spaces with access to plenty of organic teas and superfoods from around the world
• We like to celebrate each other! Regular tea & office parties Christmas and summer feasts and various influencer events such as Womens Day

Apply with your CV.

About us

Sunday Natural emerged from a long-standing passion and research in the fields of health healing and personal growth. The lack of natural high‑quality products on the market was the original motivation for founding Sunday Natural in 2013. We aim to produce the products we ourselves would love to buy as natural as possible absolutely pure free from any additives and of the highest a strategic partnership with CVC Sunday Natural is now one of Germanys most renowned quality manufacturers with its own research and development department in Berlin. For the continuous improvement of our products we collaborate with selected research institutes scientists therapists farmers and professional associations.

We take our ecological responsibility very seriously : thats why the majority of our product range is vegan. We also take an innovative approach to packaging : most of our products are packaged in glass making them almost entirely recyclable.

Our diverse team in Berlin consists of over 290 employees from more than 40 nationalities and continues to grow but at a sustainable pace. Our goal is to foster a collaborative supportive and inclusive work environment with a diverse group of motivated talented and visionary team members.

We highly value equality of opportunity and inclusivity and we would like to particularly encourage women and candidates from under‑representated backgrounds to apply even if you dont match with 100% of the requirements.

Required Experience

Director

Key Skills

Digital Marketing,Performance Marketing,B2B Sales,Marketing,SAAS,Growing Experience,Customer Acquisition,Multichannel Marketing,Affiliate Marketing,Team Management,Public Speaking,Lead Generation

Employment Type: Full‑Time

Experience: years

Vacancy: 1