Head of Marketing - Usa Market

KAPSCH; Remote; EUR 70.000 - 90.000; Vollzeit

Zusammenfassung

A leading technology company is seeking a Head of Marketing to drive digital marketing initiatives and oversee brand management. This role requires expertise in B2B marketing, particularly in the American market, alongside strong communication skills and proficiency in marketing automation tools. The ideal candidate should have a Bachelor's degree and demonstrate a goal-oriented mindset. The position primarily offers remote work flexibility while ensuring impactful strategies for client growth from Latin America.

Qualifikationen

• Proven success in developing marketing plans and campaigns in B2B environments.
• Experience in the American market.
• Competence in online marketing and social media strategies.

Aufgaben

• Drive content generation and oversee brand management.
• Manage external agencies to achieve growth objectives.
• Develop and monitor the budget for the marketing department.
• Devise comprehensive digital marketing strategies.

Kenntnisse

Digital marketing strategies

Brand management

Bilingual English proficiency

Multitasking abilities

Decision-making skills

Ausbildung

Bachelor's degree in marketing, business, or related fields

Tools

Marketing automation tools

CRM tools

Jobbeschreibung

Head of Marketing

Join us as Head of Marketing for a leading technology company operating exclusively in the USA Market. With 20 years of experience in Argentina, we stand out as a leading partner in Nearshore Staff Augmentation for companies seeking the best talent from Latin America, providing top‑notch solutions for the digital growth of our clients. Primarily remote, with purposeful presence in Buenos Aires, Argentina.

ROLE PURPOSE: Drive content generation and digital marketing initiatives, overseeing brand management.

WHAT ARE THE MAIN RESPONSIBILITIES?

• Mastery of the Digital Ecosystem: Demonstrate a profound understanding of the digital landscape, including conversion funnels, social media platforms, customer acquisition channels, and website optimization.
• Agency Leadership: Take charge of managing external agencies, providing direction, supervision, and collaboration to achieve growth objectives.
• Proficiency in Key Area KPIs: Showcase expertise in crucial Key Performance Indicators (KPIs) for the domain.
• Budget Development and Tracking: Develop and monitor the budget allocation for the department, ensuring optimal resource utilization to drive growth initiatives.
• Digital Marketing Plan Design: Devise comprehensive digital marketing strategies aligning with business goals, integrating various channels and tactics to maximize growth potential.

WHAT ARE WE LOOKING FOR?

• Bachelor's degree in marketing, business, or related fields.
• Proven success in developing marketing plans and campaigns in B2B environments (mandatory).
• Experience in the American market (mandatory).
• Experience in Branding, Content, Intent Marketing, Appointment setters.
• Advanced/bilingual English proficiency (mandatory).
• Goal‑oriented mindset.
• Excellent written and verbal communication skills.
• Strong multitasking and decision‑making abilities.
• Experience with marketing automation and CRM tools.
• Competence in online marketing and social media strategies.

Ready to make an impact? We want to get to know you and be part of your next career move! We look forward to receiving your CV!